TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cloudinary

    Score9 out of 10
    N/ACloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

    $49

    per month

    Khoros Social Media Management

    Score6.6 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
    Pricing
    CloudinaryKhoros Social Media Management
    Editions & Modules
    Media Optimizer - Scale
    $49
    per month
    Programmable Media - Plus
    $99
    per month
    Programmable Media - Advanced
    $249
    per month
    Programmable Media - Enterprise
    Custom Pricing
    Digital Asset Management
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    CloudinaryKhoros Social Media Management
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    CloudinaryKhoros Social Media Management
    Considered Both Products
    Cloudinary
    No answer on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    107 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    55 Answers
    Features
    CloudinaryKhoros Social Media Management
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    9.0
    1 Ratings
    24% above category average
    Khoros Social Media Management
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports9.01 Ratings00 Ratings
    Data exportability9.01 Ratings00 Ratings
    Content analytics9.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    9.6
    1 Ratings
    16% above category average
    Khoros Social Media Management
    -
    Ratings
    Uploading assets10.01 Ratings00 Ratings
    Downloading assets10.01 Ratings00 Ratings
    Categories9.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search10.01 Ratings00 Ratings
    Tagging system9.01 Ratings00 Ratings
    Content editing9.01 Ratings00 Ratings
    Metadata9.01 Ratings00 Ratings
    User access9.01 Ratings00 Ratings
    DAM Integrations10.01 Ratings00 Ratings
    DAM API10.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    6.9
    123 Ratings
    10% below category average
    Boolean keyword searches00 Ratings7.296 Ratings
    Filtering out noise/spam00 Ratings6.5105 Ratings
    Sentiment analysis00 Ratings7.194 Ratings
    Broad channel coverage00 Ratings6.9116 Ratings
    Publishing
    Comparison of Publishing features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    8.2
    153 Ratings
    1% above category average
    Content planning and scheduling00 Ratings8.8151 Ratings
    Audience targeting00 Ratings8.0116 Ratings
    Content optimization00 Ratings9.010 Ratings
    Workflow management00 Ratings7.1136 Ratings
    Engagement
    Comparison of Engagement features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    7.5
    118 Ratings
    8% below category average
    Automated routing and prioritization00 Ratings6.996 Ratings
    Customer interaction histories00 Ratings6.6108 Ratings
    Bulk actions00 Ratings9.199 Ratings
    Marketing
    Comparison of Marketing features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    6.7
    108 Ratings
    14% below category average
    Lead generation00 Ratings6.252 Ratings
    Content marketing00 Ratings6.491 Ratings
    Paid media management00 Ratings7.12 Ratings
    Campaigns and promotions00 Ratings7.195 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    7.0
    152 Ratings
    17% below category average
    Twitter00 Ratings7.9143 Ratings
    Facebook00 Ratings6.2148 Ratings
    LinkedIn00 Ratings6.0109 Ratings
    Google+00 Ratings9.018 Ratings
    Instagram00 Ratings7.3137 Ratings
    Pinterest00 Ratings5.450 Ratings
    YouTube00 Ratings7.333 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    7.0
    136 Ratings
    10% below category average
    Campaign success analytics00 Ratings6.9126 Ratings
    Real-time tracking00 Ratings7.5125 Ratings
    Competitor analysis00 Ratings6.581 Ratings
    Account management
    Comparison of Account management features of Cloudinary and Khoros Social Media Management
    Feature
    Cloudinary
    -
    Ratings
    Khoros Social Media Management
    6.5
    141 Ratings
    20% below category average
    Role-based user permissions & privileges00 Ratings7.2137 Ratings
    Mobile access00 Ratings5.8116 Ratings
    Best Alternatives
    CloudinaryKhoros Social Media Management
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    MediaValet
    Score8.8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CloudinaryKhoros Social Media Management
    Likelihood to Recommend
    10.0
    (7 ratings)
    7.8
    (189 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (34 ratings)
    Usability
    10.0
    (2 ratings)
    8.5
    (29 ratings)
    Availability
    -
    (0 ratings)
    9.7
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (8 ratings)
    Support Rating
    9.0
    (3 ratings)
    7.7
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    8.9
    (7 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.7
    (24 ratings)
    Ease of integration
    -
    (0 ratings)
    5.5
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (127 ratings)
    User Testimonials
    CloudinaryKhoros Social Media Management
    Likelihood to Recommend
    Cloudinary
    Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Pros
    Cloudinary
    • Cloudinary is the best in the market for photo and video transformations.
    • Cloudinary takes customer's requests for special features and implements them very quickly.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Cons
    Cloudinary
    • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
    • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
    • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Likelihood to Renew
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Usability
    Cloudinary
    Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
    Read full review
    Reliability and Availability
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Performance
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Support Rating
    Cloudinary
    We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
    Read full review
    In-Person Training
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Online Training
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Implementation Rating
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
    Read full review
    Alternatives Considered
    Cloudinary
    Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    At the time of purchase, Khoros met a specific technical need that other vendors couldn't provide for us. Now, however, Sprout Social has this same capability, and Khoros is massively inferior to it on everything but price and some minor UX issues. At this point Khoros seems to be lagging badly behind most competing products
    Read full review
    Scalability
    Cloudinary
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Again, I am a fairly new employee to The Social Lights (I've only been here for 11 months) and I am also fairly new to the workforce (I've only just graduated from the University of Minnesota Twin Cities) so it's hard for me to talk too much about the scalability of businesses; however, I feel like this would help
    Read full review
    Return on Investment
    Cloudinary
    • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    ScreenShots

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.