Cognism vs. Dealfront

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Dealfront
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Pricing
CognismDealfront
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismDealfront
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismDealfront
Considered Both Products
Cognism
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Chose Cognism
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
Chose Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best …
Dealfront
Chose Dealfront
While HubSpot CRM has it's own visitor tracking on an individual level, it is very much determined by if the visitor has submitted their details via a form before you can get this information. With Dealfront we can get this analytics before any action is taken to better improve …
Chose Dealfront
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Chose Dealfront
Its a great combination for effective and powerful sales and marketing. Leadfeeder integrates excellent with Pipedrive.
Chose Dealfront
Among all the competitors, Leadfeeder gives us the most visibility in terms of website traffic and lead score. The most important part of this is the contact identification that is recorded with a connection to the CRM. The account mapping and website traffic connection is the …
Chose Dealfront
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
Chose Dealfront
I used Sharpspring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a …
Features
CognismDealfront
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
Ratings
9% above category average
Dealfront
-
Ratings
Advanced search8.80 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality8.30 Ratings00 Ratings
List upload/download9.30 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access9.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
Ratings
0% above category average
Dealfront
-
Ratings
Contact information8.00 Ratings00 Ratings
Company information7.80 Ratings00 Ratings
Industry information7.80 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
Ratings
12% above category average
Dealfront
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.80 Ratings00 Ratings
Salesforce integration9.70 Ratings00 Ratings
Company/business profiles8.00 Ratings00 Ratings
Alerts and reminders9.30 Ratings00 Ratings
Data hygiene8.30 Ratings00 Ratings
Automatic data refresh7.80 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation9.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
Ratings
24% above category average
Dealfront
-
Ratings
Sales email templates10.00 Ratings00 Ratings
Append emails to records9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cognism
-
Ratings
Dealfront
7.7
Ratings
1% above category average
Data quality management00 Ratings7.00 Ratings
Automated sales alerts and tasks00 Ratings6.00 Ratings
Lead segmentation and distribution00 Ratings10.00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Cognism
-
Ratings
Dealfront
9.3
Ratings
22% above category average
Integrations with advertising platforms00 Ratings7.00 Ratings
Integrations with CRMs00 Ratings10.00 Ratings
Integrations with data storage tools00 Ratings10.00 Ratings
Integrations with lead automation tools00 Ratings10.00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Cognism
-
Ratings
Dealfront
8.5
Ratings
3% above category average
KPI analytics00 Ratings10.00 Ratings
Drop-off analytics00 Ratings7.00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Cognism
-
Ratings
Dealfront
10.0
Ratings
18% above category average
Conditional logic paths00 Ratings10.00 Ratings
Web embedding00 Ratings10.00 Ratings
Date picker00 Ratings10.00 Ratings
Best Alternatives
CognismDealfront
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismDealfront
Likelihood to Recommend
9.5
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.8
(0 ratings)
10.0
(0 ratings)
User Testimonials
CognismDealfront
Likelihood to Recommend
Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well
Read full review
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Read full review
Pros
  • Data enrichment
  • Email List building
  • EU data
  • North American data
  • Integration to CRM
  • Integration to LinkedIn sales navigator
  • Verified emails to avoid a high bounce rate
  • Exporting Data for campaigns
Read full review
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
Cons
  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes
Read full review
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
Read full review
Likelihood to Renew
No answers on this topic
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Read full review
Usability
Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!
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Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
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Alternatives Considered
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.
Read full review
While HubSpot CRM has it's own visitor tracking on an individual level, it is very much determined by if the visitor has submitted their details via a form before you can get this information. With Dealfront we can get this analytics before any action is taken to better improve our marketing and sales approach rather than needing to wait for a conversion to happen.
Read full review
Return on Investment
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.