Cognism vs. Gong

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.1 out of 10
N/A
Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.N/A
Gong
Score 9.2 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Pricing
CognismGong
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismGong
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismGong
Considered Both Products
Cognism
Gong

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
CognismGong
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Clari Copilot
Clari Copilot
Score 8.9 out of 10
Medium-sized Companies
Paperflite
Paperflite
Score 9.7 out of 10
Clari
Clari
Score 8.2 out of 10
Enterprises
Paperflite
Paperflite
Score 9.7 out of 10
Clari
Clari
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismGong
Likelihood to Recommend
8.5
(2 ratings)
9.4
(443 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(10 ratings)
Usability
-
(0 ratings)
9.2
(211 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.6
(99 ratings)
Implementation Rating
-
(0 ratings)
8.8
(5 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
CognismGong
Likelihood to Recommend
Cognism
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
Read full review
Gong.io
Any team that has a direct relationship with a client via a phone or a video call would benefit from Gong. I've worked on sales in the past and these tools are the dream of every leader. I can't think of a better way to get actual material from our performance to give us a better chance to detect areas of improvement and hone our skillset before our next call. Even it's super fast. In merely a few minutes after the call you receive an email telling you that the recording is already ready for us to exploit it
Read full review
Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Gong.io
  • Recommendations to improve (silence time, speaking ratio, etc.)
  • Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
  • Transcription - it has been accurate, and helps when trying to learn how to handle rejections
Read full review
Cons
Cognism
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
Read full review
Gong.io
  • Would like to have Gong use AI to alert me when a customer is at risk for attrition
  • Would like to make it easier to search on Accounts. When I type into the search field, sometimes multiple accounts appear, and when I click on one, there's an error.
Read full review
Likelihood to Renew
Cognism
No answers on this topic
Gong.io
We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.
Read full review
Usability
Cognism
No answers on this topic
Gong.io
Esy and simple to use outside of a few clunky moments with integrating to zoom/gcal or resetting the duration of recordings. Overall it's a really great tool that certainly empowers customer success and account managers to add of ton of value to the customer experience in a really simple way and makes the process more smooth and secure.
Read full review
Support Rating
Cognism
No answers on this topic
Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
Read full review
Implementation Rating
Cognism
No answers on this topic
Gong.io
This is nothing something I'm able to answer
Read full review
Alternatives Considered
Cognism
Data quality for phone numbers in APAC
Read full review
Gong.io
We used to use Zoom recordings but they don't compare, we also had to spend a ton on extra storage while Gong is unlimited. In my opinion, Zoom/etc. provides no insights, no ability to score calls, no collaboration, poor sharing, etc.
Read full review
Contract Terms and Pricing Model
Cognism
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Professional Services
Cognism
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Return on Investment
Cognism
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Read full review
Gong.io
  • Greater collaboration across internal teams
  • Improved presentation and conversation skills, based on manager feedback and individual assessment
  • Improved patience (must fewer instances of interrupting customers thanks to Gong)
  • Customers are more confident in their decisions (when they can rewatch demos)
  • Better alignment with customers, since we can be truly present on the call then listen to the recording later instead of taking notes in real-time
Read full review
ScreenShots

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.