Cognism vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Pipedrive
Score 8.4 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
CognismPipedrive
Editions & Modules
No answers on this topic
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
CognismPipedrive
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
CognismPipedrive
Features
CognismPipedrive
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
9% above category average
Pipedrive
-
Ratings
Advanced search8.84 Ratings00 Ratings
Identification of new leads8.04 Ratings00 Ratings
List quality8.34 Ratings00 Ratings
List upload/download9.34 Ratings00 Ratings
Ideal customer targeting8.04 Ratings00 Ratings
Load time/data access9.04 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
0% above category average
Pipedrive
-
Ratings
Contact information8.04 Ratings00 Ratings
Company information7.84 Ratings00 Ratings
Industry information7.84 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
Pipedrive
-
Ratings
Lead qualification process7.84 Ratings00 Ratings
Smart lists and recommendations7.84 Ratings00 Ratings
Salesforce integration9.73 Ratings00 Ratings
Company/business profiles8.04 Ratings00 Ratings
Alerts and reminders9.33 Ratings00 Ratings
Data hygiene8.33 Ratings00 Ratings
Automatic data refresh7.84 Ratings00 Ratings
Tags7.84 Ratings00 Ratings
Filters and segmentation9.34 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
Pipedrive
-
Ratings
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Cognism
-
Ratings
Pipedrive
7.9
68 Ratings
1% above category average
Customer data management / contact management00 Ratings8.724 Ratings
Workflow management00 Ratings7.721 Ratings
Territory management00 Ratings6.514 Ratings
Opportunity management00 Ratings8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.764 Ratings
Contract management00 Ratings8.217 Ratings
Quote & order management00 Ratings7.214 Ratings
Interaction tracking00 Ratings8.521 Ratings
Channel / partner relationship management00 Ratings7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Cognism
-
Ratings
Pipedrive
2.9
7 Ratings
90% below category average
Case management00 Ratings4.76 Ratings
Call center management00 Ratings1.15 Ratings
Help desk management00 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Cognism
-
Ratings
Pipedrive
7.5
49 Ratings
4% below category average
Lead management00 Ratings7.449 Ratings
Email marketing00 Ratings7.513 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Cognism
-
Ratings
Pipedrive
6.7
67 Ratings
14% below category average
Task management00 Ratings7.964 Ratings
Billing and invoicing management00 Ratings4.15 Ratings
Reporting00 Ratings8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Cognism
-
Ratings
Pipedrive
7.7
68 Ratings
0% above category average
Forecasting00 Ratings7.619 Ratings
Pipeline visualization00 Ratings8.268 Ratings
Customizable reports00 Ratings7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
Cognism
-
Ratings
Pipedrive
6.3
64 Ratings
20% below category average
Custom fields00 Ratings8.464 Ratings
Custom objects00 Ratings8.454 Ratings
Scripting environment00 Ratings1.04 Ratings
API for custom integration00 Ratings7.646 Ratings
Security
Comparison of Security features of Product A and Product B
Cognism
-
Ratings
Pipedrive
6.7
62 Ratings
23% below category average
Single sign-on capability00 Ratings6.112 Ratings
Role-based user permissions00 Ratings7.260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Cognism
-
Ratings
Pipedrive
1.1
5 Ratings
149% below category average
Social data00 Ratings1.15 Ratings
Social engagement00 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Cognism
-
Ratings
Pipedrive
3.6
7 Ratings
70% below category average
Marketing automation00 Ratings3.67 Ratings
Compensation management00 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
Cognism
-
Ratings
Pipedrive
8.2
61 Ratings
8% above category average
Mobile access00 Ratings8.261 Ratings
Best Alternatives
CognismPipedrive
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismPipedrive
Likelihood to Recommend
9.5
(6 ratings)
8.0
(71 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
8.8
(4 ratings)
9.0
(25 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(15 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
CognismPipedrive
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
Read full review
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
Cognism
No answers on this topic
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
Read full review
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
Read full review
Support Rating
Cognism
No answers on this topic
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Read full review
Implementation Rating
Cognism
No answers on this topic
Pipedrive Inc.
Experiment is the only way to start
Read full review
Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
Read full review
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

Pipedrive Screenshots

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