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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    RainKing (discontinued)

    Score7.7 out of 10
    N/ARainKing is a sales intelligence software solution offered by RainKing Software.N/A
    Pricing
    CognismRainKing (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismRainKing (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismRainKing (discontinued)
    Considered Both Products
    Cognism
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismRainKing (discontinued)
    Prospecting
    Comparison of Prospecting features of Cognism and RainKing (discontinued)
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    RainKing (discontinued)
    8.3
    14 Ratings
    7% above category average
    Advanced search8.74 Ratings8.014 Ratings
    Identification of new leads8.04 Ratings8.914 Ratings
    List quality8.24 Ratings8.013 Ratings
    List upload/download9.34 Ratings7.113 Ratings
    Ideal customer targeting8.04 Ratings8.914 Ratings
    Load time/data access9.04 Ratings9.014 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and RainKing (discontinued)
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    RainKing (discontinued)
    8.6
    15 Ratings
    10% above category average
    Contact information8.04 Ratings8.915 Ratings
    Company information7.74 Ratings8.115 Ratings
    Industry information7.74 Ratings9.014 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and RainKing (discontinued)
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    RainKing (discontinued)
    8.4
    15 Ratings
    12% above category average
    Lead qualification process7.74 Ratings8.911 Ratings
    Smart lists and recommendations7.74 Ratings8.012 Ratings
    Salesforce integration9.73 Ratings8.011 Ratings
    Company/business profiles8.04 Ratings8.913 Ratings
    Alerts and reminders9.33 Ratings7.18 Ratings
    Data hygiene8.33 Ratings8.913 Ratings
    Automatic data refresh7.74 Ratings8.010 Ratings
    Tags7.74 Ratings9.08 Ratings
    Filters and segmentation9.34 Ratings8.914 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and RainKing (discontinued)
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    RainKing (discontinued)
    9.0
    2 Ratings
    19% above category average
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings9.02 Ratings
    Best Alternatives
    CognismRainKing (discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismRainKing (discontinued)
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.8
    (15 ratings)
    Usability
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismRainKing (discontinued)
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Discontinued Products
    RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Discontinued Products
    • Being able to search for companies that are currently evaluating solutions in your space.
    • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
    • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
    • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Discontinued Products
    • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
    • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
    • Contacts department designation lacks in accuracy, we frequently found significant mismatches
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Discontinued Products
    I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Discontinued Products
    • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
    Incentivized
    Read full review
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