Commun.it vs. Emplifi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Commun.it
Score 7.6 out of 10
N/A
Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A
Emplifi
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Pricing
Commun.itEmplifi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Commun.itEmplifi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Commun.itEmplifi
Features
Commun.itEmplifi
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Commun.it
6.1
5 Ratings
22% below category average
Emplifi
6.4
7 Ratings
17% below category average
Boolean keyword searches6.92 Ratings6.75 Ratings
Filtering out noise/spam7.05 Ratings6.46 Ratings
Sentiment analysis5.44 Ratings5.55 Ratings
Broad channel coverage5.04 Ratings7.07 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Commun.it
5.6
5 Ratings
36% below category average
Emplifi
7.3
8 Ratings
10% below category average
Content planning and scheduling8.84 Ratings7.38 Ratings
Audience targeting6.34 Ratings7.07 Ratings
Content optimization4.04 Ratings7.38 Ratings
Workflow management3.44 Ratings7.67 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Commun.it
6.9
4 Ratings
16% below category average
Emplifi
7.3
7 Ratings
10% below category average
Automated routing and prioritization7.24 Ratings7.37 Ratings
Customer interaction histories7.24 Ratings8.25 Ratings
Bulk actions6.33 Ratings6.46 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Commun.it
5.8
5 Ratings
28% below category average
Emplifi
7.6
6 Ratings
1% below category average
Lead generation4.95 Ratings8.01 Ratings
Content marketing9.75 Ratings7.66 Ratings
Paid media management2.32 Ratings7.74 Ratings
Campaigns and promotions6.14 Ratings7.34 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Commun.it
7.5
5 Ratings
11% below category average
Emplifi
5.8
8 Ratings
36% below category average
Twitter9.85 Ratings6.18 Ratings
Facebook7.04 Ratings7.98 Ratings
LinkedIn6.92 Ratings4.17 Ratings
Instagram6.13 Ratings7.38 Ratings
Google+00 Ratings8.01 Ratings
Pinterest00 Ratings3.25 Ratings
YouTube00 Ratings3.95 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Commun.it
5.6
5 Ratings
32% below category average
Emplifi
6.4
8 Ratings
19% below category average
Campaign success analytics7.85 Ratings7.07 Ratings
Real-time tracking4.94 Ratings6.78 Ratings
Competitor analysis4.03 Ratings5.57 Ratings
Account management
Comparison of Account management features of Product A and Product B
Commun.it
5.6
3 Ratings
35% below category average
Emplifi
6.7
8 Ratings
17% below category average
Role-based user permissions & privileges3.83 Ratings7.38 Ratings
Mobile access7.32 Ratings6.15 Ratings
Best Alternatives
Commun.itEmplifi
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Commun.itEmplifi
Likelihood to Recommend
7.0
(5 ratings)
9.2
(110 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(6 ratings)
Usability
-
(0 ratings)
8.3
(36 ratings)
Support Rating
-
(0 ratings)
8.5
(43 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Commun.itEmplifi
Likelihood to Recommend
Commun.it Inc.
For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
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Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Pros
Commun.it Inc.
  • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
  • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
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Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Cons
Commun.it Inc.
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
Read full review
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Likelihood to Renew
Commun.it Inc.
No answers on this topic
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Usability
Commun.it Inc.
No answers on this topic
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Support Rating
Commun.it Inc.
No answers on this topic
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Online Training
Commun.it Inc.
No answers on this topic
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Implementation Rating
Commun.it Inc.
No answers on this topic
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Alternatives Considered
Commun.it Inc.
Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
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Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Return on Investment
Commun.it Inc.
  • Brand awareness
  • Lead generation
  • Prospect nurturing and ongoing customer support
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Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.