TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Commun.it

    Score7.6 out of 10
    N/ACommun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
    Pricing
    Commun.itEmplifi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Commun.itEmplifi
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Commun.itEmplifi
    Considered Both Products
    Commun.it Inc.
    No answer on this topic
    Emplifi Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    76 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    63 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    51 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    63 Answers
    Features
    Commun.itEmplifi
    Listening/monitoring
    Comparison of Listening/monitoring features of Commun.it and Emplifi
    Feature
    Commun.it
    6.1
    5 Ratings
    23% below category average
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Boolean keyword searches6.92 Ratings6.75 Ratings
    Filtering out noise/spam7.05 Ratings6.46 Ratings
    Sentiment analysis5.44 Ratings5.55 Ratings
    Broad channel coverage5.04 Ratings7.07 Ratings
    Publishing
    Comparison of Publishing features of Commun.it and Emplifi
    Feature
    Commun.it
    5.6
    5 Ratings
    37% below category average
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Content planning and scheduling8.84 Ratings7.38 Ratings
    Audience targeting6.34 Ratings7.07 Ratings
    Content optimization4.04 Ratings7.38 Ratings
    Workflow management3.44 Ratings7.67 Ratings
    Engagement
    Comparison of Engagement features of Commun.it and Emplifi
    Feature
    Commun.it
    6.9
    4 Ratings
    16% below category average
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Automated routing and prioritization7.24 Ratings7.37 Ratings
    Customer interaction histories7.24 Ratings8.25 Ratings
    Bulk actions6.33 Ratings6.46 Ratings
    Marketing
    Comparison of Marketing features of Commun.it and Emplifi
    Feature
    Commun.it
    5.8
    5 Ratings
    29% below category average
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Lead generation4.95 Ratings8.01 Ratings
    Content marketing9.75 Ratings7.66 Ratings
    Paid media management2.32 Ratings7.74 Ratings
    Campaigns and promotions6.14 Ratings7.34 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Commun.it and Emplifi
    Feature
    Commun.it
    7.5
    5 Ratings
    10% below category average
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Twitter9.85 Ratings6.18 Ratings
    Facebook7.04 Ratings7.98 Ratings
    LinkedIn6.92 Ratings4.17 Ratings
    Instagram6.13 Ratings7.38 Ratings
    Google+00 Ratings8.01 Ratings
    Pinterest00 Ratings3.25 Ratings
    YouTube00 Ratings3.95 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Commun.it and Emplifi
    Feature
    Commun.it
    5.6
    5 Ratings
    32% below category average
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Campaign success analytics7.85 Ratings7.07 Ratings
    Real-time tracking4.94 Ratings6.78 Ratings
    Competitor analysis4.03 Ratings5.57 Ratings
    Account management
    Comparison of Account management features of Commun.it and Emplifi
    Feature
    Commun.it
    5.6
    3 Ratings
    34% below category average
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Role-based user permissions & privileges3.83 Ratings7.38 Ratings
    Mobile access7.32 Ratings6.15 Ratings
    Best Alternatives
    Commun.itEmplifi
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Vista Social
    Score9.6 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Commun.itEmplifi
    Likelihood to Recommend
    7.0
    (5 ratings)
    9.2
    (110 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (6 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (36 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (43 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    Commun.itEmplifi
    Likelihood to Recommend
    Commun.it Inc.
    For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
    Incentivized
    Read full review
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Pros
    Commun.it Inc.
    • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
    • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
    Incentivized
    Read full review
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Cons
    Commun.it Inc.
    • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
    • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
    • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
    Incentivized
    Read full review
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Likelihood to Renew
    Commun.it Inc.
    No answers on this topic
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Usability
    Commun.it Inc.
    No answers on this topic
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Support Rating
    Commun.it Inc.
    No answers on this topic
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Online Training
    Commun.it Inc.
    No answers on this topic
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Implementation Rating
    Commun.it Inc.
    No answers on this topic
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Alternatives Considered
    Commun.it Inc.
    Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
    Incentivized
    Read full review
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Return on Investment
    Commun.it Inc.
    • Brand awareness
    • Lead generation
    • Prospect nurturing and ongoing customer support
    Read full review
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.