Commun.it vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Commun.it
Score 7.6 out of 10
N/A
Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Commun.itSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Commun.itSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Commun.itSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Commun.it
6.1
5 Ratings
24% below category average
Sprout Social
8.1
81 Ratings
5% above category average
Boolean keyword searches6.92 Ratings7.760 Ratings
Filtering out noise/spam7.05 Ratings7.971 Ratings
Sentiment analysis5.44 Ratings7.950 Ratings
Broad channel coverage5.04 Ratings9.060 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Commun.it
5.6
5 Ratings
36% below category average
Sprout Social
8.5
101 Ratings
5% above category average
Content planning and scheduling8.84 Ratings9.3101 Ratings
Audience targeting6.34 Ratings7.881 Ratings
Content optimization4.04 Ratings8.189 Ratings
Workflow management3.44 Ratings8.889 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Commun.it
6.9
4 Ratings
14% below category average
Sprout Social
8.2
93 Ratings
3% above category average
Automated routing and prioritization7.24 Ratings7.855 Ratings
Customer interaction histories7.24 Ratings8.383 Ratings
Bulk actions6.33 Ratings8.478 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Commun.it
5.8
5 Ratings
29% below category average
Sprout Social
7.3
71 Ratings
6% below category average
Lead generation4.95 Ratings7.352 Ratings
Content marketing9.75 Ratings8.567 Ratings
Paid media management2.32 Ratings6.23 Ratings
Campaigns and promotions6.14 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Commun.it
7.5
5 Ratings
12% below category average
Sprout Social
8.9
102 Ratings
5% above category average
Twitter9.85 Ratings9.193 Ratings
Facebook7.04 Ratings9.2101 Ratings
LinkedIn6.92 Ratings9.292 Ratings
Instagram6.13 Ratings8.991 Ratings
Google+00 Ratings9.531 Ratings
Pinterest00 Ratings8.632 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Commun.it
5.6
5 Ratings
34% below category average
Sprout Social
8.4
102 Ratings
7% above category average
Campaign success analytics7.85 Ratings8.595 Ratings
Real-time tracking4.94 Ratings8.391 Ratings
Competitor analysis4.03 Ratings8.583 Ratings
Account management
Comparison of Account management features of Product A and Product B
Commun.it
5.6
3 Ratings
35% below category average
Sprout Social
8.2
96 Ratings
2% above category average
Role-based user permissions & privileges3.83 Ratings8.493 Ratings
Mobile access7.32 Ratings8.085 Ratings
Best Alternatives
Commun.itSprout Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Commun.itSprout Social
Likelihood to Recommend
7.0
(5 ratings)
8.5
(159 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(63 ratings)
Usability
-
(0 ratings)
8.6
(86 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
-
(0 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
8.4
(17 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Commun.itSprout Social
Likelihood to Recommend
Commun.it Inc.
For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
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Sprout Social
Sprout Social gets the job done, but it poses challenges that often require an extra step. For example, when I am viewing one client’s calendar and go to create a new post, the previous client I had been viewing populates, meaning I have to double-check myself in order not to post on the wrong client. I also find it challenging that I have to create a separate post for each social media platform if I want it to be all different; I can’t just customize it all on one page.
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Pros
Commun.it Inc.
  • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
  • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
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Sprout Social
  • Sprout Social accurately categorizes sentiment in social listening, which helps us manage our time and focus on what's important.
  • Sprout Social is an easy tool for scheduling content and adding details like first comment and Instagram post links at the planning stage.
  • Sprout Social is well set out and thorough in monitoring and responding to community management concerns.
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Cons
Commun.it Inc.
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
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Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
Commun.it Inc.
No answers on this topic
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
Commun.it Inc.
No answers on this topic
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Commun.it Inc.
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Commun.it Inc.
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Commun.it Inc.
No answers on this topic
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
Commun.it Inc.
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Commun.it Inc.
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Commun.it Inc.
Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
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Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Return on Investment
Commun.it Inc.
  • Brand awareness
  • Lead generation
  • Prospect nurturing and ongoing customer support
Read full review
Sprout Social
  • The activity of all our social networks improved significantly after the arrival of Sprout Social, now we can make more publications in less time for all our clients.
  • The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.
  • I have generated greater satisfaction for our clients thanks to the fact that we keep active various campaigns on our social networks with this Sprout Social system.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.