What users are saying about
38 Ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Comscore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Anonymous | TrustRadius Reviewer

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Comscore Ad Metrix
D&B Hoovers
8.2
Advanced search
Comscore Ad Metrix
D&B Hoovers
8.2
Identification of new leads
Comscore Ad Metrix
D&B Hoovers
8.7
List quality
Comscore Ad Metrix
D&B Hoovers
8.0
List upload/download
Comscore Ad Metrix
D&B Hoovers
8.3
Ideal customer targeting
Comscore Ad Metrix
D&B Hoovers
8.4
Load time/data access
Comscore Ad Metrix
D&B Hoovers
7.9

Sales Intelligence Data Standards

Comscore Ad Metrix
D&B Hoovers
8.3
Contact information
Comscore Ad Metrix
D&B Hoovers
8.2
Company information
Comscore Ad Metrix
D&B Hoovers
8.3
Industry information
Comscore Ad Metrix
D&B Hoovers
8.5

Data Augmentation & Lead Qualification

Comscore Ad Metrix
D&B Hoovers
8.6
Lead qualification process
Comscore Ad Metrix
D&B Hoovers
8.3
Smart lists and recommendations
Comscore Ad Metrix
D&B Hoovers
8.3
Salesforce integration
Comscore Ad Metrix
D&B Hoovers
8.8
Company/business profiles
Comscore Ad Metrix
D&B Hoovers
8.8
Alerts and reminders
Comscore Ad Metrix
D&B Hoovers
9.7
Data hygiene
Comscore Ad Metrix
D&B Hoovers
8.7
Automatic data refresh
Comscore Ad Metrix
D&B Hoovers
8.5
Tags
Comscore Ad Metrix
D&B Hoovers
8.6
Filters and segmentation
Comscore Ad Metrix
D&B Hoovers
8.0

Sales Intelligence Email Features

Comscore Ad Metrix
D&B Hoovers
9.9
Sales email templates
Comscore Ad Metrix
D&B Hoovers
9.9
Append emails to records
Comscore Ad Metrix
D&B Hoovers
9.9

Pros

Comscore Ad Metrix

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Comscore Ad Metrix

  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
Joseph Alleruzzo | TrustRadius Reviewer

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support Rating

Comscore Ad Metrix

Comscore Ad Metrix 8.0
Based on 1 answer
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Comscore Ad Metrix

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Anonymous | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore Ad Metrix

  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Pricing Details

Comscore Ad Metrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore Ad Metrix
7.3
D&B Hoovers
8.6

Likelihood to Renew

Comscore Ad Metrix
D&B Hoovers
5.9

Reliability and Availability

Comscore Ad Metrix
D&B Hoovers
9.0

Support Rating

Comscore Ad Metrix
8.0
D&B Hoovers
10.0

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