What users are saying about
10 Ratings
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Top Rated
548 Ratings
10 Ratings
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Score 8 out of 100

Hootsuite

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Top Rated
548 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Contentful

Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Andrew Folts | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Security

Contentful
8.7
Hootsuite
Role-based user permissions
Contentful
8.7
Hootsuite

Platform & Infrastructure

Contentful
7.7
Hootsuite
API
Contentful
7.2
Hootsuite
Internationalization / multi-language
Contentful
8.2
Hootsuite

Web Content Creation

Contentful
7.6
Hootsuite
WYSIWYG editor
Contentful
7.5
Hootsuite
Code quality / cleanliness
Contentful
9.0
Hootsuite
Admin section
Contentful
7.9
Hootsuite
Page templates
Contentful
7.5
Hootsuite
Library of website themes
Contentful
7.2
Hootsuite
Mobile optimization / responsive design
Contentful
7.4
Hootsuite
Publishing workflow
Contentful
7.5
Hootsuite
Form generator
Contentful
7.0
Hootsuite

Web Content Management

Contentful
7.7
Hootsuite
Content taxonomy
Contentful
7.6
Hootsuite
SEO support
Contentful
8.2
Hootsuite
Bulk management
Contentful
7.2
Hootsuite
Availability / breadth of extensions
Contentful
6.5
Hootsuite
Community / comment management
Contentful
9.0
Hootsuite

Listening/monitoring

Contentful
Hootsuite
7.0
Boolean keyword searches
Contentful
Hootsuite
6.9
Filtering out noise/spam
Contentful
Hootsuite
6.1
Sentiment analysis
Contentful
Hootsuite
6.6
Broad channel coverage
Contentful
Hootsuite
8.2

Publishing

Contentful
Hootsuite
8.1
Content planning and scheduling
Contentful
Hootsuite
9.2
Audience targeting
Contentful
Hootsuite
7.4
Content optimization
Contentful
Hootsuite
7.6
Workflow management
Contentful
Hootsuite
8.1

Engagement

Contentful
Hootsuite
7.8
Automated routing and prioritization
Contentful
Hootsuite
7.6
Customer interaction histories
Contentful
Hootsuite
7.6
Bulk actions
Contentful
Hootsuite
8.1

Marketing

Contentful
Hootsuite
6.8
Lead generation
Contentful
Hootsuite
6.9
Content marketing
Contentful
Hootsuite
7.2
Paid media management
Contentful
Hootsuite
6.5
Campaigns and promotions
Contentful
Hootsuite
6.6

Channel coverage/integration

Contentful
Hootsuite
8.5
Twitter
Contentful
Hootsuite
9.4
Facebook
Contentful
Hootsuite
9.1
LinkedIn
Contentful
Hootsuite
8.9
Google+
Contentful
Hootsuite
8.8
Instagram
Contentful
Hootsuite
7.5
Pinterest
Contentful
Hootsuite
8.1
YouTube
Contentful
Hootsuite
7.5

Reporting/analytics

Contentful
Hootsuite
7.1
Campaign success analytics
Contentful
Hootsuite
7.3
Real-time tracking
Contentful
Hootsuite
7.4
Competitor analysis
Contentful
Hootsuite
6.6

Account management

Contentful
Hootsuite
8.0
Role-based user permissions & privileges
Contentful
Hootsuite
8.2
Mobile access
Contentful
Hootsuite
7.8

Pros

Contentful

  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
Eric Mason | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

Contentful

  • Preview of changes prior to publishing
  • The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)
Nathaly Sierra | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Online Training

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

Contentful

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Contentful

Contentful offers a great deal of features for a relatively low price. This is what ended up persuading us to purchase it. We also gathered that this was one of the more well-rated products out there, which was encouraging. It definitely stacks up well against its competitors.
Nathan Richardson | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

Contentful

  • It speed up our content creation process
  • We've freed up dev and design resources for more important projects
  • Given freedom to people to create new pages, while keeping some control so they wouldn't make serious mistakes
Anonymous | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Contentful

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Contentful Editions & Modules

Edition
CommunityFree
Team489/month
EnterpriseCustom
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Hootsuite Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Contentful
    8.2
    Hootsuite
    8.4

    Likelihood to Renew

    Contentful
    Hootsuite
    8.4

    Usability

    Contentful
    Hootsuite
    9.3

    Reliability and Availability

    Contentful
    Hootsuite
    10.0

    Performance

    Contentful
    Hootsuite
    10.0

    Support Rating

    Contentful
    Hootsuite
    7.4

    In-Person Training

    Contentful
    Hootsuite
    6.0

    Online Training

    Contentful
    Hootsuite
    10.0

    Implementation Rating

    Contentful
    Hootsuite
    10.0

    Add comparison