Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 8.2 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
ContentfulHootsuite
Editions & Modules
Team
489/month
Community
Free
Enterprise
Custom
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
ContentfulHootsuite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Features
ContentfulHootsuite
Security
Comparison of Security features of Product A and Product B
Contentful
8.0
9 Ratings
1% below category average
Hootsuite
-
Ratings
Role-based user permissions8.09 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
8.1
10 Ratings
5% above category average
Hootsuite
-
Ratings
API8.79 Ratings00 Ratings
Internationalization / multi-language7.57 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
8.0
11 Ratings
5% above category average
Hootsuite
-
Ratings
WYSIWYG editor7.34 Ratings00 Ratings
Code quality / cleanliness9.07 Ratings00 Ratings
Admin section8.79 Ratings00 Ratings
Page templates7.64 Ratings00 Ratings
Library of website themes7.52 Ratings00 Ratings
Mobile optimization / responsive design8.26 Ratings00 Ratings
Publishing workflow8.510 Ratings00 Ratings
Form generator7.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
8.3
10 Ratings
12% above category average
Hootsuite
-
Ratings
Content taxonomy8.59 Ratings00 Ratings
SEO support7.78 Ratings00 Ratings
Bulk management7.76 Ratings00 Ratings
Availability / breadth of extensions8.77 Ratings00 Ratings
Community / comment management9.01 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Contentful
-
Ratings
Hootsuite
7.5
262 Ratings
3% below category average
Boolean keyword searches00 Ratings7.4178 Ratings
Filtering out noise/spam00 Ratings7.0186 Ratings
Sentiment analysis00 Ratings7.4180 Ratings
Broad channel coverage00 Ratings8.3245 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Contentful
-
Ratings
Hootsuite
8.3
368 Ratings
4% above category average
Content planning and scheduling00 Ratings8.9367 Ratings
Audience targeting00 Ratings8.1252 Ratings
Content optimization00 Ratings7.8300 Ratings
Workflow management00 Ratings8.2309 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Contentful
-
Ratings
Hootsuite
7.8
295 Ratings
4% below category average
Automated routing and prioritization00 Ratings7.7213 Ratings
Customer interaction histories00 Ratings7.6230 Ratings
Bulk actions00 Ratings8.0253 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Contentful
-
Ratings
Hootsuite
7.4
285 Ratings
4% below category average
Lead generation00 Ratings6.6171 Ratings
Content marketing00 Ratings7.8255 Ratings
Paid media management00 Ratings7.5170 Ratings
Campaigns and promotions00 Ratings7.8218 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Contentful
-
Ratings
Hootsuite
8.6
364 Ratings
1% above category average
Twitter00 Ratings8.9333 Ratings
Facebook00 Ratings9.1348 Ratings
LinkedIn00 Ratings8.7304 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.6307 Ratings
Pinterest00 Ratings8.2158 Ratings
YouTube00 Ratings8.2145 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Contentful
-
Ratings
Hootsuite
7.8
292 Ratings
1% below category average
Campaign success analytics00 Ratings7.8268 Ratings
Real-time tracking00 Ratings7.9269 Ratings
Competitor analysis00 Ratings7.7182 Ratings
Account management
Comparison of Account management features of Product A and Product B
Contentful
-
Ratings
Hootsuite
8.1
304 Ratings
1% below category average
Role-based user permissions & privileges00 Ratings8.4257 Ratings
Mobile access00 Ratings7.9282 Ratings
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ContentfulHootsuite
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Divi
Divi
Score 9.8 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
ContentfulHootsuite
Likelihood to Recommend
8.5
(11 ratings)
8.5
(427 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(89 ratings)
Usability
-
(0 ratings)
8.2
(65 ratings)
Availability
-
(0 ratings)
9.5
(21 ratings)
Performance
-
(0 ratings)
9.5
(19 ratings)
Support Rating
-
(0 ratings)
7.4
(264 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(17 ratings)
Implementation Rating
-
(0 ratings)
8.1
(39 ratings)
Configurability
-
(0 ratings)
7.1
(3 ratings)
Ease of integration
-
(0 ratings)
8.2
(2 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
ContentfulHootsuite
Likelihood to Recommend
Contentful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
Read full review
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Read full review
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
Contentful
No answers on this topic
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
Contentful
No answers on this topic
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Reliability and Availability
Contentful
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Performance
Contentful
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
Contentful
No answers on this topic
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
Contentful
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
Contentful
No answers on this topic
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
Contentful
No answers on this topic
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Alternatives Considered
Contentful
In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.
Read full review
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Scalability
Contentful
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
Contentful
  • Positive - new hires are able to get onboarded quicker with us using Contentful
  • Positive - we can customize the journey of what modules/material the user sees after a course/video/article
  • Positive - it's been an overall game changer when hiring external candidates who need extensive training
Read full review
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
ScreenShots

Contentful Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.