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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contently

    Score9.9 out of 10
    N/AContently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    ContentlyWistia
    Editions & Modules
    No answers on this topic
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    ContentlyWistia
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    ContentlyWistia
    Considered Both Products
    Contently
    No answer on this topic
    Wistia
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    25 Answers
    Features
    ContentlyWistia
    Content Creation
    Comparison of Content Creation features of Contently and Wistia
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    Wistia
    -
    Ratings
    Ideation10.09 Ratings00 Ratings
    Approval workflows9.59 Ratings00 Ratings
    Content collaboration10.08 Ratings00 Ratings
    Content calendar8.58 Ratings00 Ratings
    Network for content licensing/production10.07 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Contently and Wistia
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    Wistia
    -
    Ratings
    Content hub10.09 Ratings00 Ratings
    Forms / Gated content9.06 Ratings00 Ratings
    Embedded CTAs10.05 Ratings00 Ratings
    Content distribution9.57 Ratings00 Ratings
    Content promotion10.07 Ratings00 Ratings
    Content automation9.06 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Contently and Wistia
    Feature
    Contently
    9.6
    4 Ratings
    26% above category average
    Wistia
    -
    Ratings
    Audience profiling and targeting10.04 Ratings00 Ratings
    Closed-loop tracking and reporting9.04 Ratings00 Ratings
    Content performance analytics10.04 Ratings00 Ratings
    Campaign optimization dashboard9.04 Ratings00 Ratings
    Competitive analytics10.04 Ratings00 Ratings
    Best Alternatives
    ContentlyWistia
    Small Businesses
    Percolate, now part of Seismic
    Score9 out of 10
    Vyond
    Score8.4 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Vyond
    Score8.4 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Vyond
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentlyWistia
    Likelihood to Recommend
    9.5
    (11 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (11 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (11 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ContentlyWistia
    Likelihood to Recommend
    Contently
    It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
    Incentivized
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    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
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    Pros
    Contently
    • Consolidating my work in one place to make my work life easier
    • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
    • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
    Incentivized
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Contently
    • I have been using it for 3.5 years, and have had no response from potential clients.
    • The portfolio section is pretty easy to use, but I don't love the format.
    • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
    • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
    Incentivized
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
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    Likelihood to Renew
    Contently
    No answers on this topic
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
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    Usability
    Contently
    No answers on this topic
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
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    Reliability and Availability
    Contently
    No answers on this topic
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
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    Performance
    Contently
    No answers on this topic
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
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    Support Rating
    Contently
    I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
    Incentivized
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    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
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    Implementation Rating
    Contently
    No answers on this topic
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Contently
    I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
    Incentivized
    Read full review
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Contently
    No answers on this topic
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Contently
    • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
    • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
    Incentivized
    Read full review
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

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