What users are saying about
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 51 reviews and ratings
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 42 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Contentsquare (Clicktale)
Feature Set Not Supported
N/A
7.5
Google Optimize
75%
Google Optimize ranks higher in 19/19 features
Google Optimize ranks higher in 19/19 features
a/b experiment testing

N/A
0 Ratings
8.8
88%
7 Ratings
Split URL testing

N/A
0 Ratings
9.9
99%
7 Ratings
Multivariate testing

N/A
0 Ratings
9.3
93%
7 Ratings
Multi-page/funnel testing

N/A
0 Ratings
9.8
98%
5 Ratings
Cross-browser testing

N/A
0 Ratings
7.4
74%
4 Ratings
Mobile app testing

N/A
0 Ratings
2.8
28%
2 Ratings
Test significance

N/A
0 Ratings
6.4
64%
6 Ratings
Visual / WYSIWYG editor

N/A
0 Ratings
7.4
74%
6 Ratings
Advanced code editor

N/A
0 Ratings
7.7
77%
6 Ratings
Page surveys

N/A
0 Ratings
5.0
50%
2 Ratings
Visitor recordings

N/A
0 Ratings
10.0
100%
1 Rating
Preview mode

N/A
0 Ratings
9.0
90%
5 Ratings
Test duration calculator

N/A
0 Ratings
8.6
86%
3 Ratings
Experiment scheduler

N/A
0 Ratings
8.6
86%
4 Ratings
Experiment workflow and approval

N/A
0 Ratings
8.2
82%
3 Ratings
Dynamic experiment activation

N/A
0 Ratings
6.4
64%
2 Ratings
Client-side tests

N/A
0 Ratings
6.1
61%
3 Ratings
Server-side tests

N/A
0 Ratings
2.6
26%
2 Ratings
Mutually exclusive tests

N/A
0 Ratings
7.9
79%
2 Ratings
Audience Segmentation & Targeting

Contentsquare (Clicktale)
Feature Set Not Supported
N/A
9.6
Google Optimize
96%
Google Optimize ranks higher in 4/4 features
Google Optimize ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings
9.3
93%
7 Ratings
Behavioral visitor segmentation

N/A
0 Ratings
9.0
90%
5 Ratings
Traffic allocation control

N/A
0 Ratings
10.0
100%
6 Ratings
Website personalization

N/A
0 Ratings
10.0
100%
6 Ratings
Results and Analysis

Contentsquare (Clicktale)
Feature Set Not Supported
N/A
8.5
Google Optimize
85%
Google Optimize ranks higher in 10/10 features
Google Optimize ranks higher in 10/10 features
Heatmap tool

N/A
0 Ratings
2.0
20%
1 Rating
Click analytics

N/A
0 Ratings
8.7
87%
3 Ratings
Scroll maps

N/A
0 Ratings
8.7
87%
2 Ratings
Form fill analysis

N/A
0 Ratings
8.0
80%
1 Rating
Conversion tracking

N/A
0 Ratings
9.1
91%
6 Ratings
Goal tracking

N/A
0 Ratings
9.7
97%
6 Ratings
Test reporting

N/A
0 Ratings
9.9
99%
5 Ratings
Results segmentation

N/A
0 Ratings
9.8
98%
4 Ratings
CSV export

N/A
0 Ratings
9.3
93%
3 Ratings
Experiments results dashboard

N/A
0 Ratings
9.6
96%
7 Ratings
Attribute Ratings
- Contentsquare (Clicktale) is rated higher in 1 area: Likelihood to Recommend
- Google Optimize is rated higher in 1 area: Usability
Likelihood to Recommend

9.0
Contentsquare (Clicktale)
90%
13 Ratings
8.1
Google Optimize
81%
9 Ratings
Likelihood to Renew

7.5
Contentsquare (Clicktale)
75%
11 Ratings
Google Optimize
N/A
0 Ratings
Usability

7.0
Contentsquare (Clicktale)
70%
1 Rating
10.0
Google Optimize
100%
1 Rating
Support Rating

Contentsquare (Clicktale)
N/A
0 Ratings
8.3
Google Optimize
83%
6 Ratings
Likelihood to Recommend
Contentsquare (Clicktale)
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Verified User
Analyst in Marketing
Insurance Company, 10,001+ employeesGoogle Optimize
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers

Verified User
General Manager in Marketing
Apparel & Fashion Company, 1001-5000 employeesPros
Contentsquare (Clicktale)
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
VP of Marketing
HCSSComputer Software, 51-200 employees
Google Optimize
- Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
- Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
- Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Senior Consultant
CRO SolutionsMarketing and Advertising, 1-10 employees
Cons
Contentsquare (Clicktale)
- It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
- It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
- I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Web Designer/User Experience Designer
SR Education GroupEducation Management, 11-50 employees
Google Optimize
- Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Verified User
Manager in Marketing
Consumer Electronics Company, 10,001+ employeesPricing Details
Contentsquare (Clicktale)
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Contentsquare (Clicktale) Editions & Modules
—
Additional Pricing Details
—Google Optimize
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Google Optimize Editions & Modules
Edition
Google Optimize | Free |
---|
- none
Additional Pricing Details
—Likelihood to Renew
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Google Optimize
No score
No answers yet
No answers on this topic
Usability
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Google Optimize
Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Verified User
Manager in Marketing
Non-profit Organization Management Company, 10,001+ employeesSupport Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Google Optimize
Google Optimize 8.3
Based on 6 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Verified User
Manager in Marketing
Non-profit Organization Management Company, 10,001+ employeesAlternatives Considered
Contentsquare (Clicktale)
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Digital Optimisation Manager
TalkTalkRetail, 10,001+ employees
Google Optimize
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesReturn on Investment
Contentsquare (Clicktale)
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Web Analyst
Bulkreefsupply.comInternet, 10,001+ employees
Google Optimize
- We were able to increase our main KPI for conversions by almost 50% by testing button copy.
- We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Web Analyst
Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees