What users are saying about
51 Ratings
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Score 8.5 out of 100
42 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Testing and Experimentation

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.5

    Google Optimize

    75%
    Google Optimize ranks higher in 19/19 features

    a/b experiment testing

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    Split URL testing

    N/A
    0 Ratings
    9.9
    99%
    7 Ratings

    Multivariate testing

    N/A
    0 Ratings
    9.3
    93%
    7 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    9.8
    98%
    5 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    7.4
    74%
    4 Ratings

    Mobile app testing

    N/A
    0 Ratings
    2.8
    28%
    2 Ratings

    Test significance

    N/A
    0 Ratings
    6.4
    64%
    6 Ratings

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Advanced code editor

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Page surveys

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Visitor recordings

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Test duration calculator

    N/A
    0 Ratings
    8.6
    86%
    3 Ratings

    Experiment scheduler

    N/A
    0 Ratings
    8.6
    86%
    4 Ratings

    Experiment workflow and approval

    N/A
    0 Ratings
    8.2
    82%
    3 Ratings

    Dynamic experiment activation

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Client-side tests

    N/A
    0 Ratings
    6.1
    61%
    3 Ratings

    Server-side tests

    N/A
    0 Ratings
    2.6
    26%
    2 Ratings

    Mutually exclusive tests

    N/A
    0 Ratings
    7.9
    79%
    2 Ratings

    Audience Segmentation & Targeting

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    9.6

    Google Optimize

    96%
    Google Optimize ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.3
    93%
    7 Ratings

    Behavioral visitor segmentation

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Traffic allocation control

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Website personalization

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Results and Analysis

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.5

    Google Optimize

    85%
    Google Optimize ranks higher in 10/10 features

    Heatmap tool

    N/A
    0 Ratings
    2.0
    20%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    8.7
    87%
    3 Ratings

    Scroll maps

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Form fill analysis

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    9.1
    91%
    6 Ratings

    Goal tracking

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Test reporting

    N/A
    0 Ratings
    9.9
    99%
    5 Ratings

    Results segmentation

    N/A
    0 Ratings
    9.8
    98%
    4 Ratings

    CSV export

    N/A
    0 Ratings
    9.3
    93%
    3 Ratings

    Experiments results dashboard

    N/A
    0 Ratings
    9.6
    96%
    7 Ratings

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 1 area: Likelihood to Recommend
    • Google Optimize is rated higher in 1 area: Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    8.1

    Google Optimize

    81%
    9 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings

    Google Optimize

    N/A
    0 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    10.0

    Google Optimize

    100%
    1 Rating

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.3

    Google Optimize

    83%
    6 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Google Optimize

    Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
    Anonymous | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Google Optimize

    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Scot Chandler | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Google Optimize

    • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Contentsquare (Clicktale) Editions & Modules

    Additional Pricing Details

    Google Optimize

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Google Optimize Editions & Modules

    Edition
    Google OptimizeFree
    1. none
    Additional Pricing Details

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Optimize

    Google Optimize 10.0
    Based on 1 answer
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Google Optimize

    Google Optimize 8.3
    Based on 6 answers
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Google Optimize

    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Google Optimize

    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Meredith Walter | TrustRadius Reviewer

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