What users are saying about
43 Ratings
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Score 7.7 out of 100
28 Ratings
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Score 8 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

Google Optimize

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Contentsquare (Clicktale)
Google Optimize
6.6
a/b experiment testing
Contentsquare (Clicktale)
Google Optimize
9.8
Split URL testing
Contentsquare (Clicktale)
Google Optimize
9.3
Multivariate testing
Contentsquare (Clicktale)
Google Optimize
8.4
Multi-page/funnel testing
Contentsquare (Clicktale)
Google Optimize
8.4
Cross-browser testing
Contentsquare (Clicktale)
Google Optimize
8.2
Mobile app testing
Contentsquare (Clicktale)
Google Optimize
3.8
Test significance
Contentsquare (Clicktale)
Google Optimize
8.9
Visual / WYSIWYG editor
Contentsquare (Clicktale)
Google Optimize
5.5
Advanced code editor
Contentsquare (Clicktale)
Google Optimize
6.5
Page surveys
Contentsquare (Clicktale)
Google Optimize
5.0
Visitor recordings
Contentsquare (Clicktale)
Google Optimize
10.0
Preview mode
Contentsquare (Clicktale)
Google Optimize
8.2
Test duration calculator
Contentsquare (Clicktale)
Google Optimize
6.3
Experiment scheduler
Contentsquare (Clicktale)
Google Optimize
5.9
Experiment workflow and approval
Contentsquare (Clicktale)
Google Optimize
2.8
Dynamic experiment activation
Contentsquare (Clicktale)
Google Optimize
1.0
Client-side tests
Contentsquare (Clicktale)
Google Optimize
6.7
Server-side tests
Contentsquare (Clicktale)
Google Optimize
3.5
Mutually exclusive tests
Contentsquare (Clicktale)
Google Optimize
7.0

Audience Segmentation & Targeting

Contentsquare (Clicktale)
Google Optimize
9.2
Standard visitor segmentation
Contentsquare (Clicktale)
Google Optimize
9.2
Behavioral visitor segmentation
Contentsquare (Clicktale)
Google Optimize
8.3
Traffic allocation control
Contentsquare (Clicktale)
Google Optimize
9.5
Website personalization
Contentsquare (Clicktale)
Google Optimize
9.7

Results and Analysis

Contentsquare (Clicktale)
Google Optimize
7.3
Heatmap tool
Contentsquare (Clicktale)
Google Optimize
2.0
Click analytics
Contentsquare (Clicktale)
Google Optimize
7.3
Scroll maps
Contentsquare (Clicktale)
Google Optimize
6.0
Form fill analysis
Contentsquare (Clicktale)
Google Optimize
8.0
Conversion tracking
Contentsquare (Clicktale)
Google Optimize
9.2
Goal tracking
Contentsquare (Clicktale)
Google Optimize
9.4
Test reporting
Contentsquare (Clicktale)
Google Optimize
9.3
Results segmentation
Contentsquare (Clicktale)
Google Optimize
8.3
CSV export
Contentsquare (Clicktale)
Google Optimize
4.5
Experiments results dashboard
Contentsquare (Clicktale)
Google Optimize
8.9

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

Google Optimize

  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Google Optimize

Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Anonymous | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Google Optimize

Google Optimize 7.0
Based on 4 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Contentsquare (Clicktale) Editions & Modules

Additional Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize Editions & Modules

Edition
Google OptimizeFree
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Contentsquare (Clicktale)
    8.0
    Google Optimize
    8.8

    Likelihood to Renew

    Contentsquare (Clicktale)
    7.5
    Google Optimize

    Usability

    Contentsquare (Clicktale)
    7.0
    Google Optimize
    10.0

    Support Rating

    Contentsquare (Clicktale)
    Google Optimize
    7.0

    Add comparison