Likelihood to Recommend ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
Read full review ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
Read full review Pros Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section. Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page. Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks. Read full review The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive. All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database. The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation. Standard reporting within the UI is robust and easy to consume. Read full review Cons It's a bit difficult to navigate form heatmaps of one page on my sites to those of another. It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find. I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues. Read full review Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights. Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out. Read full review Likelihood to Renew At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Read full review ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Read full review Usability I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Read full review It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Read full review Reliability and Availability I've only experienced one system availability issue in the 3 years we've been using it.
Read full review Performance Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Read full review Support Rating Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review In-Person Training Instructor was knowledgeable and delivered the content well.
Read full review Online Training It's easy to find the information you need when you need it and it is easy to consume.
Read full review Implementation Rating Start with small audits until you have determined what you might want to filter out.
Read full review Alternatives Considered ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Read full review I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
Read full review Scalability I have not reached an unreasonable product limitation as of yet.
Read full review Return on Investment Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions. The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway. If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward). Read full review ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks. Read full review ScreenShots