Contify vs. Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify provides AI-powered Market and Competitive Intelligence solutions that offer a 360-degree view of market, industry, and competition. Contify empowers businesses with relevant, timely, and role-specific insights to drive enterprise-wide decision-making agility and sustained growth. Contify helps businesses drive informed decision-making by enabling them to keep track of what’s important in a world brimming with ‘digital noise’. Enterprises can access the Contify platform for noise…N/A
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Pricing
ContifyHootsuite
Editions & Modules
No answers on this topic
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
ContifyHootsuite
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
ContifyHootsuite
Considered Both Products
Contify
Chose Contify
Contify allows customization and helps me develop my own watchlist where I can just add a bunch of companies to different lists and it'll start tracking them for me, it will also allow me to structure the dashboard as per my business hierarchy whereas, Crayon is focused more …
Chose Contify
Contify has provided my organization with powerful features increasing market intelligence by offering email alerts, user management, taxonomy generator, and custom feeds that help us make informed decisions. It increases the capacity for in-depth investigation starting from …
Chose Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be …
Chose Contify
Contify has the most helpful feature. It enables me to search for competitors on various websites and social media. Almost all of the information we need is readily available to us. We get actionable intelligence
Hootsuite
Chose Hootsuite
It's been quite some time since we moved off Buffer (and Sprout, for that matter), and I have to admit that when we were using those tools, I wasn't as involved in social as I am today, but I know that we found the analytics in Buffer to be lacking. I really don't remember why …
Chose Hootsuite
Hootsuite has many more features than Later had when I used it. Later was mostly just useful for scheduling Reels or TikToks, and Hootsuite has far surpassed it in every aspect I can think of.
Chose Hootsuite
I think Hootsuite allows much better reporting and is significantly easier to use. However, HubSpot did allow several other aspects of the marketing activities to be monitored in one place, but as far as social media management goes, it is a lot more efficient and reliable, and …
Chose Hootsuite
Hootsuite has many more options and features than Later, and seems to have more research and team power behind it. Later consistently gave me publishing errors and I sometimes found content I had scheduled out wasn't published on days I really needed it to come through.
Chose Hootsuite
We went with Hootsuite without evaluating other tools from word of mouth from people that we know and respect. I'm glad we did, because it has served us well saving our organization time and money.
Chose Hootsuite
Hootsuite is pretty middle ground and good product for the money.
Chose Hootsuite
I have only ever used Hootsuite, and I have never wanted to search for anything different.
Chose Hootsuite
Compared to Sprout Social or Buffer, Hootsuite offers better analytics and streamlined team workflows. Compared to Sprout Social, Hootsuite is comparatively cheaper. For agencies managing multiple clients and accounts, Hootsuite is better because of its unified dashboard, …
Chose Hootsuite
It does everything we needed from Hootsuite, but provides more value based on the other tools in the software.
Chose Hootsuite
Sprout Social does not compare to Hootsuite; it was so much more expensive and internally was not as user-friendly. I felt overwhelmed in Sprout Social and that led to us not really effectively using that platform.
Chose Hootsuite
During my research for a new platform, I noticed it was on many lists of top platforms, but, as I said before, I just wasn’t impressed. I definitely don’t think Hootsuite leads the social networking platform industry. I’d give that spot to Sprout Social. I think all of these …
Chose Hootsuite
It's cheaper and easier to use, but it takes the analyst more time to learn about the account and make improvements.
Chose Hootsuite
When it comes to price, Hootsuite comes in behind Sprout Social. It also is behind Sprout when it comes to how many profiles or pages users can use, manage, and analyze through its reporting analytic tools. But, Hootsuite does outperform Sprout Social in sentiment analysis and …
Chose Hootsuite
Seems pretty similar, but I haven't taken a deep enough dive into each tool to do a direct comparison. I've used both Sprout Social and Hootsuite across two different roles for posting and basic analytics, and they both do the job.
Chose Hootsuite
I used Planoly as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations.
Chose Hootsuite
Metricool has an excellent free plan and a wonderful plethora of features. However, I selected Hootsuite due to being more familiar with the brand overall and its reputation. I also find its interface to be more appealing and consequently more accessible. For any in-house team, …
Chose Hootsuite
Head to Head, Hootsuite offers the most budget-friendly option for the following: managing, scheduling and publishing our daily social media posts, videos, photos, copy and digital assets. It allows for better time management across team members. I had used Hootsuite in the …
Chose Hootsuite
The main reason we selected Hootsuite instead of Zoho Social was because Hootsuite offered a very generous charitable discount, making it much more affordable for our organization. We really appreciate that this discount was made available and will likely continue with Hootsuite.
Chose Hootsuite
We have not used any other tool other than Hootsuite.
Chose Hootsuite
Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. …
Chose Hootsuite
I hadn't thought about it, I guess I could switch to meta instead of paying to use Hootsuite
Chose Hootsuite
I believe Hootsuite is very user-friendly. Not to say the others aren't, but I feel like HS is fairly easy to hit the ground running on content management. I have found Hootsuite's suggestions on content and best times to post are much better than its competitors. I feel like …
Features
ContifyHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Contify
-
Ratings
Hootsuite
6.8
Ratings
11% below category average
Boolean keyword searches00 Ratings6.90 Ratings
Filtering out noise/spam00 Ratings6.30 Ratings
Sentiment analysis00 Ratings6.60 Ratings
Broad channel coverage00 Ratings7.60 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Contify
-
Ratings
Hootsuite
7.9
Ratings
3% below category average
Content planning and scheduling00 Ratings8.90 Ratings
Audience targeting00 Ratings7.10 Ratings
Content optimization00 Ratings7.50 Ratings
Workflow management00 Ratings8.10 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Contify
-
Ratings
Hootsuite
7.5
Ratings
8% below category average
Automated routing and prioritization00 Ratings7.40 Ratings
Customer interaction histories00 Ratings7.30 Ratings
Bulk actions00 Ratings7.70 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Contify
-
Ratings
Hootsuite
6.8
Ratings
12% below category average
Lead generation00 Ratings6.50 Ratings
Content marketing00 Ratings7.50 Ratings
Paid media management00 Ratings6.70 Ratings
Campaigns and promotions00 Ratings6.60 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Contify
-
Ratings
Hootsuite
8.0
Ratings
4% below category average
Twitter00 Ratings7.70 Ratings
Facebook00 Ratings8.50 Ratings
LinkedIn00 Ratings7.90 Ratings
Google+00 Ratings8.90 Ratings
Instagram00 Ratings8.40 Ratings
Pinterest00 Ratings7.30 Ratings
YouTube00 Ratings7.60 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Contify
-
Ratings
Hootsuite
7.7
Ratings
0% below category average
Campaign success analytics00 Ratings8.00 Ratings
Real-time tracking00 Ratings7.50 Ratings
Competitor analysis00 Ratings7.60 Ratings
Account management
Comparison of Account management features of Product A and Product B
Contify
-
Ratings
Hootsuite
7.7
Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.10 Ratings
Mobile access00 Ratings7.40 Ratings
Best Alternatives
ContifyHootsuite
Small Businesses
Zoho Social
Zoho Social
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Conductor
Conductor
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Conductor
Conductor
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContifyHootsuite
Likelihood to Recommend
8.9
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(0 ratings)
Usability
-
(0 ratings)
8.3
(0 ratings)
Availability
-
(0 ratings)
9.8
(0 ratings)
Performance
-
(0 ratings)
9.8
(0 ratings)
Support Rating
-
(0 ratings)
7.0
(0 ratings)
In-Person Training
-
(0 ratings)
6.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
7.2
(0 ratings)
Ease of integration
-
(0 ratings)
7.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.9
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
ContifyHootsuite
Likelihood to Recommend
In terms of features, Contify is the best. It is used to
locate competitors across a variety of web properties and social media
platforms. It uses AI to track information on customers, competitors, and other
industry segments. Another benefit I've found is their analyst team's
willingness and ability to develop specific taxonomies for my industry. It
enables us to collect and share data across the company. I believe that
automatic tagging is still a viable option for learning and can be made even
more effective.
Read full review
Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.
Read full review
Pros
  • Tracking of competitors updates.
  • Great support team.
  • Complete customization.
Read full review
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
  • Contify is the competitive intelligence system that we trust because it is a fully customizable platform that meets the requirements of my company, it is a solution that provides a quality service with numerous resources and a unique user experience, in addition to offering a robust interface and simple use its characteristics take all the credit.
Read full review
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
No answers on this topic
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
No answers on this topic
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Read full review
Reliability and Availability
No answers on this topic
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Read full review
Performance
No answers on this topic
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Read full review
Support Rating
No answers on this topic
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
No answers on this topic
Very easy to teach and learn
Read full review
Online Training
No answers on this topic
While there was plenty of help setting up and getting Hootsuite up and running, I'm personally not one to reach out for additional help. However, Hootsuite has garnered praise from many outlets and creators online, which allowed me plenty of resources to learn and answer any of my pending questions with just a little research on my end
Read full review
Implementation Rating
No answers on this topic
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Read full review
Alternatives Considered
Contify has provided my organization with powerful features increasing market intelligence by offering email alerts, user management, taxonomy generator, and custom feeds that help us make informed decisions. It increases the capacity for in-depth investigation starting from intelligence, it is a wonderful tool that offers success because it is Unequivocal, simple and deliberate.
Read full review
It's been quite some time since we moved off Buffer (and Sprout, for that matter), and I have to admit that when we were using those tools, I wasn't as involved in social as I am today, but I know that we found the analytics in Buffer to be lacking. I really don't remember why we moved from Sprout to Buffer, but feel like that was something our social media contractor wanted to do, so we did. We used GaggleAMP for a time, as well, but it just felt like a third-party product that should be managed within our social media tool (now, Hootsuite). The customer service at GA was fantastic, though, but just not what we needed.
Read full review
Scalability
No answers on this topic
It does more than I need.
Read full review
Return on Investment
  • Has allowed me to increase the efficiency of my research team
  • Spend much less time in collating information
  • No mobile app delays the process
Read full review
  • Through this platform, our followers have grown 32%.
  • We have gone from posting less than once per week to at least 2-3 times per week.
  • Engagement has increased by more than 2000% since last month and even more since the beginning of implementation.
Read full review
ScreenShots

Contify Screenshots

Screenshot of

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.