Conversica vs Pardot

• Conversica does a good job of prospecting.
• We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
• The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.

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• Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
• Wealth of functionality and features. ex: engagement scoring
• User friendly. It's not very hard to catch on and there are lots of resources to leverage.
• SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.

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• There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
• There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.

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• Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
• You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
• As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
• There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
• No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.

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• No lead gets left behind. Your agent doesn't get sick, take vacation or have any lapse in productivity.
• Employee efficiency. Our teams can now focus on the great leads rather than getting overwhelmed with hundreds of contacts to follow up with.

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• Positive in terms of lead generation via web forms and landing pages for Google Ads
• Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
• Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities

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