Conversica vs Pardot

• Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
• Conversica is also useful in weeding out leads that are not strong.
• Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.

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• Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
• Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
• Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.

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• The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
• Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
• Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.

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• We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
• Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
• Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.

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• We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
• Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.

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• Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
• The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
• The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.

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