What users are saying about
Conversica vs Pardot
152 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 152 reviews and ratings
Pardot
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Top Rated
783 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 783 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Conversica
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 9/9 features
Pardot ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

6.8
68%
87 Ratings
Dynamic content

N/A
0 Ratings

7.6
76%
78 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.2
82%
75 Ratings
Landing pages

N/A
0 Ratings

7.5
75%
86 Ratings
A/B testing

N/A
0 Ratings

7.8
78%
79 Ratings
Mobile optimization

N/A
0 Ratings

7.3
73%
75 Ratings
Email deliverability reporting

N/A
0 Ratings

7.9
79%
177 Ratings
List management

N/A
0 Ratings

8.4
84%
90 Ratings
Triggered drip sequences

N/A
0 Ratings

8.0
80%
61 Ratings
Lead Management

Conversica
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

7.2
72%
83 Ratings
Lead scoring and grading

N/A
0 Ratings

7.7
77%
84 Ratings
Data quality management

N/A
0 Ratings

7.0
70%
84 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

7.5
75%
79 Ratings
Campaign Management

Conversica
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.7
77%
74 Ratings
Event/webinar marketing

N/A
0 Ratings

7.7
77%
71 Ratings
Social Media Marketing

Conversica
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

6.5
65%
62 Ratings
Social profile integration

N/A
0 Ratings

7.5
75%
21 Ratings
Reporting & Analytics

Conversica
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 3/3 features
Pardot ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

7.1
71%
85 Ratings
Standard reports

N/A
0 Ratings

6.8
68%
88 Ratings
Custom reports

N/A
0 Ratings

7.0
70%
66 Ratings
Platform & Infrastructure

Conversica
Feature Set Not Supported
N/A

7.5
Pardot
75%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API

N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals

N/A
0 Ratings

7.0
70%
60 Ratings
Customizability

N/A
0 Ratings

7.2
72%
80 Ratings
Integration with Salesforce.com

N/A
0 Ratings

9.4
94%
81 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM

N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- Conversica is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
- Pardot is rated higher in 1 area: Implementation Rating
Likelihood to Recommend

8.6
Conversica
86%
95 Ratings

7.6
Pardot
76%
148 Ratings
Likelihood to Renew

8.5
Conversica
85%
6 Ratings

1.4
Pardot
14%
86 Ratings
Usability

9.0
Conversica
90%
1 Rating

8.5
Pardot
85%
17 Ratings
Availability

Conversica
N/A
0 Ratings

7.5
Pardot
75%
16 Ratings
Performance

Conversica
N/A
0 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating

8.9
Conversica
89%
137 Ratings

6.4
Pardot
64%
28 Ratings
In-Person Training

Conversica
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training

Conversica
N/A
0 Ratings

8.1
Pardot
81%
7 Ratings
Implementation Rating

8.0
Conversica
80%
127 Ratings

8.2
Pardot
82%
22 Ratings
Likelihood to Recommend
Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
Admissions Special Programs Manager
Hussian College - Los AngelesEducation Management, 501-1000 employees
Pardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
Conversica
- Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
- Conversica is also useful in weeding out leads that are not strong.
- Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
Director Marketing
8x8Telecommunications, 1001-5000 employees
Pardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
Conversica
- The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
- Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
- Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.

Verified User
Program Manager in Marketing
Computer Software Company, 51-200 employeesPardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
Conversica
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1,499 per installation
Conversica Editions & Modules
Edition
Starter Edition | $1,4991 |
---|
- per installation
Additional Pricing Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
Conversica
Conversica 8.5
Based on 6 answers
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Director of Marketing & Sales Operations
Salsa Labs, Inc.Internet, 51-200 employees
Pardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Conversica
Conversica 9.0
Based on 1 answer
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.

Verified User
Employee in Marketing
Insurance Company, 51-200 employeesPardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Conversica
No score
No answers yet
No answers on this topic
Pardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Conversica
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Conversica
Conversica 8.9
Based on 137 answers
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.

Verified User
Manager in Marketing
Computer Software Company, 5001-10,000 employeesPardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Conversica
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Conversica
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Conversica
Conversica 8.0
Based on 127 answers
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.

Verified User
Manager in Marketing
Computer Software Company, 51-200 employeesPardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now

Verified User
Director in Marketing
Telecommunications Company, 501-1000 employeesPardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Return on Investment
Conversica
- We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
- Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
Associate Vice President of Experience
YMCA of Florida's First CoastHealth, Wellness and Fitness, 1001-5000 employees
Pardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees