What users are saying about
152 Ratings
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Top Rated
783 Ratings
152 Ratings
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Score 8.6 out of 100

Pardot

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Top Rated
783 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    Conversica

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.8
    68%
    87 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.6
    76%
    78 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.2
    82%
    75 Ratings

    Landing pages

    N/A
    0 Ratings
    7.5
    75%
    86 Ratings

    A/B testing

    N/A
    0 Ratings
    7.8
    78%
    79 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    75 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    177 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    90 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.0
    80%
    61 Ratings

    Lead Management

    Conversica

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.2
    72%
    83 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    84 Ratings

    Data quality management

    N/A
    0 Ratings
    7.0
    70%
    84 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    7.5
    75%
    79 Ratings

    Campaign Management

    Conversica

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.7
    77%
    74 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.7
    77%
    71 Ratings

    Social Media Marketing

    Conversica

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.5
    65%
    62 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Conversica

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Standard reports

    N/A
    0 Ratings
    6.8
    68%
    88 Ratings

    Custom reports

    N/A
    0 Ratings
    7.0
    70%
    66 Ratings

    Platform & Infrastructure

    Conversica

    Feature Set Not Supported
    N/A
    7.5

    Pardot

    75%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    60 Ratings

    Customizability

    N/A
    0 Ratings
    7.2
    72%
    80 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    81 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Conversica is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
    • Pardot is rated higher in 1 area: Implementation Rating

    Likelihood to Recommend

    8.6

    Conversica

    86%
    95 Ratings
    7.6

    Pardot

    76%
    148 Ratings

    Likelihood to Renew

    8.5

    Conversica

    85%
    6 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    9.0

    Conversica

    90%
    1 Rating
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    Conversica

    N/A
    0 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    Conversica

    N/A
    0 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    8.9

    Conversica

    89%
    137 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    Conversica

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    Conversica

    N/A
    0 Ratings
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    8.0

    Conversica

    80%
    127 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Likelihood to Recommend

    Conversica

    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Maxwell Colburn | TrustRadius Reviewer

    Pardot

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Madison Sophia Bennett | TrustRadius Reviewer

    Pros

    Conversica

    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    John Mitzel | TrustRadius Reviewer

    Pardot

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Robert Nagelmaker | TrustRadius Reviewer

    Cons

    Conversica

    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Anonymous | TrustRadius Reviewer

    Pardot

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Conversica

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $1,499 per installation

    Conversica Editions & Modules

    Edition
    Starter Edition$1,4991
    1. per installation
    Additional Pricing Details
    A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.

    Pardot

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $1,250 per month

    Pardot Editions & Modules

    Edition
    Growth$1,2501
    Plus$2,5001
    Advanced$4,0001
    Premium$15,0001
    1. /month/up to 10,000 contacts billed annually
    Additional Pricing Details
    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Conversica

    Conversica 8.5
    Based on 6 answers
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Vinny Poliseno | TrustRadius Reviewer

    Pardot

    Pardot 1.4
    Based on 86 answers
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Karol Clark | TrustRadius Reviewer

    Usability

    Conversica

    Conversica 9.0
    Based on 1 answer
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Anonymous | TrustRadius Reviewer

    Pardot

    Pardot 8.5
    Based on 17 answers
    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Marshall Darr | TrustRadius Reviewer

    Reliability and Availability

    Conversica

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 7.5
    Based on 16 answers
    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Pam Risch | TrustRadius Reviewer

    Performance

    Conversica

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 8.3
    Based on 10 answers
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Conversica

    Conversica 8.9
    Based on 137 answers
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Anonymous | TrustRadius Reviewer

    Pardot

    Pardot 6.4
    Based on 28 answers
    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Conversica

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 9.0
    Based on 3 answers
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Pam Risch | TrustRadius Reviewer

    Online Training

    Conversica

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 8.1
    Based on 7 answers
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Sean Marsh | TrustRadius Reviewer

    Implementation Rating

    Conversica

    Conversica 8.0
    Based on 127 answers
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Anonymous | TrustRadius Reviewer

    Pardot

    Pardot 8.2
    Based on 22 answers
    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
    Anna Johansson | TrustRadius Reviewer

    Alternatives Considered

    Conversica

    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Anonymous | TrustRadius Reviewer

    Pardot

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
    Danielle Armour | TrustRadius Reviewer

    Return on Investment

    Conversica

    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Kathy Cannon | TrustRadius Reviewer

    Pardot

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Anonymous | TrustRadius Reviewer

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