Conversica vs. Salesforce Agentforce Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conversica
Score 4.0 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Agentforce Sales
Score 8.8 out of 10
N/A
Salesforce' Agentforce Sales (formerly Salesforce Sales Cloud) is the company's flagship CRM platform. The AI CRM for Sales features data built right in.
$25
per month
Pricing
ConversicaSalesforce Agentforce Sales
Editions & Modules
Starter Edition
$1,499
per installation
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
ConversicaAgentforce Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
More Pricing Information
Community Pulse
ConversicaSalesforce Agentforce Sales
Considered Both Products
Conversica
Chose Conversica
We haven’t looked at much but we considered Salesforce as a possible tool to help with keeping track of our leads. Wouldn’t have done what Conversica does for us though.
Chose Conversica
I have looked no further than Conversica because they have stood out on their own and I have seen nothing like them since. Their service is fantastic and I have had no reason to look beyond them in the marketplace since coming on board with them. They work with us and …
Chose Conversica
None, at this time Conversica is unique in their space. Any competitors require a different approach.
Chose Conversica
Ensures follow up by Enrollment Advisors and alerts us of customers not receiving follow up. Low cost for the ROI.
Chose Conversica
There is no other tool that compares to Conversica. The tool is more affordable than hiring out to a call center and in my experience has produced better results. Our assistant never gets tired and always completes 100% of her tasks. It gives us a method to measure sales …
Chose Conversica
We do not see any competitors to Conversica, that offer the same or similar value proposition. We selected Conversica after experiencing disappointing ROIs over 7+ years at predecessor companies, with 90% of the vendors or solution providers out there, none of whom offer …
Chose Conversica
Actually we didn't really vet any competitors out in the market place after we saw and trialed Conversica for 90 days. Their tool was easy to get launched within our SFDC environment and begin pushing campaigns through the tool. Had we spent more time vetting others we'd …
Chose Conversica
We did not evaluate any alternatives to Conversica - at the time we weren't aware of any competition.
Agentforce Sales
Chose Salesforce Agentforce Sales
One of the driving forces in our decision to use Salesforce over Oracle was Salesforce's ability to have seamless communication between departments. Although only marketing and sales teams use Salesforce at our company, Salesforce has allowed both teams to communicate …
Features
ConversicaSalesforce Agentforce Sales
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.2
269 Ratings
4% above category average
Customer data management / contact management00 Ratings8.7269 Ratings
Workflow management00 Ratings8.5258 Ratings
Territory management00 Ratings7.6211 Ratings
Opportunity management00 Ratings9.0259 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.8244 Ratings
Contract management00 Ratings8.0215 Ratings
Quote & order management00 Ratings7.6198 Ratings
Interaction tracking00 Ratings8.9229 Ratings
Channel / partner relationship management00 Ratings8.0190 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
7.8
104 Ratings
1% above category average
Case management00 Ratings8.3102 Ratings
Call center management00 Ratings7.782 Ratings
Help desk management00 Ratings7.386 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.0
244 Ratings
3% above category average
Lead management00 Ratings8.0239 Ratings
Email marketing00 Ratings8.0206 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.1
248 Ratings
5% above category average
Task management00 Ratings8.4236 Ratings
Billing and invoicing management00 Ratings7.178 Ratings
Reporting00 Ratings8.7201 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.3
260 Ratings
7% above category average
Forecasting00 Ratings7.8228 Ratings
Pipeline visualization00 Ratings8.4247 Ratings
Customizable reports00 Ratings8.7257 Ratings
Customization
Comparison of Customization features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.5
252 Ratings
10% above category average
Custom fields00 Ratings9.0249 Ratings
Custom objects00 Ratings8.7239 Ratings
Scripting environment00 Ratings7.8176 Ratings
API for custom integration00 Ratings8.5209 Ratings
Security
Comparison of Security features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
9.0
283 Ratings
6% above category average
Single sign-on capability00 Ratings9.0221 Ratings
Role-based user permissions00 Ratings8.9255 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
7.8
160 Ratings
3% above category average
Social data00 Ratings8.1158 Ratings
Social engagement00 Ratings7.6156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.0
217 Ratings
6% above category average
Marketing automation00 Ratings8.0213 Ratings
Compensation management00 Ratings7.9146 Ratings
Platform
Comparison of Platform features of Product A and Product B
Conversica
-
Ratings
Salesforce Agentforce Sales
8.2
232 Ratings
7% above category average
Mobile access00 Ratings8.2232 Ratings
Best Alternatives
ConversicaSalesforce Agentforce Sales
Small Businesses
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.0 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Outreach
Outreach
Score 8.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConversicaSalesforce Agentforce Sales
Likelihood to Recommend
9.3
(95 ratings)
8.8
(471 ratings)
Likelihood to Renew
8.5
(6 ratings)
9.1
(62 ratings)
Usability
9.0
(1 ratings)
8.4
(167 ratings)
Availability
-
(0 ratings)
9.0
(29 ratings)
Performance
-
(0 ratings)
8.0
(20 ratings)
Support Rating
8.9
(73 ratings)
9.0
(98 ratings)
In-Person Training
-
(0 ratings)
8.0
(12 ratings)
Online Training
-
(0 ratings)
9.1
(15 ratings)
Implementation Rating
8.1
(49 ratings)
9.0
(19 ratings)
Configurability
-
(0 ratings)
9.0
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Ease of integration
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.9
(85 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
ConversicaSalesforce Agentforce Sales
Likelihood to Recommend
Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
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Salesforce
Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
Read full review
Pros
Conversica
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
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Salesforce
  • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
  • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
Read full review
Cons
Conversica
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
Read full review
Salesforce
  • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
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Likelihood to Renew
Conversica
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Conversica
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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Salesforce
Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
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Reliability and Availability
Conversica
No answers on this topic
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Conversica
No answers on this topic
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Conversica
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Conversica
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Conversica
No answers on this topic
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Conversica
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
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Salesforce
So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
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Contract Terms and Pricing Model
Conversica
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Conversica
No answers on this topic
Salesforce
It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
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Professional Services
Conversica
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Conversica
  • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
  • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
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Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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ScreenShots

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Agentforce Sales Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of