ConvertKit vs. Kissmetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Kissmetrics
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Pricing
ConvertKitKissmetrics
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
Offerings
Pricing Offerings
ConvertKitKissmetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$1,500 per installation
Additional DetailsWhat are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.
More Pricing Information
Features
ConvertKitKissmetrics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
16% above category average
Kissmetrics
-
Ratings
WYSIWYG email editor8.03 Ratings00 Ratings
Dynamic content10.03 Ratings00 Ratings
Ability to test dynamic content10.03 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization10.03 Ratings00 Ratings
Email deliverability reporting10.03 Ratings00 Ratings
List management10.03 Ratings00 Ratings
Triggered drip sequences10.03 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
15% above category average
Kissmetrics
-
Ratings
Dashboards9.03 Ratings00 Ratings
Standard reports9.03 Ratings00 Ratings
Custom reports9.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
16% above category average
Kissmetrics
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
Best Alternatives
ConvertKitKissmetrics
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitKissmetrics
Likelihood to Recommend
10.0
(3 ratings)
8.9
(48 ratings)
Likelihood to Renew
-
(0 ratings)
7.4
(27 ratings)
Usability
-
(0 ratings)
7.1
(6 ratings)
Availability
-
(0 ratings)
8.3
(6 ratings)
Performance
-
(0 ratings)
8.5
(6 ratings)
Support Rating
-
(0 ratings)
9.0
(9 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
8.6
(3 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
User Testimonials
ConvertKitKissmetrics
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Kissmetrics
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
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Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Kissmetrics
  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Read full review
Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Kissmetrics
  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Read full review
Likelihood to Renew
ConvertKit
No answers on this topic
Kissmetrics
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Read full review
Usability
ConvertKit
No answers on this topic
Kissmetrics
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
Read full review
Reliability and Availability
ConvertKit
No answers on this topic
Kissmetrics
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
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Performance
ConvertKit
No answers on this topic
Kissmetrics
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Read full review
Support Rating
ConvertKit
No answers on this topic
Kissmetrics
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
Read full review
In-Person Training
ConvertKit
No answers on this topic
Kissmetrics
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Online Training
ConvertKit
No answers on this topic
Kissmetrics
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation Rating
ConvertKit
No answers on this topic
Kissmetrics
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Read full review
Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Kissmetrics
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
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Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
Kissmetrics
  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Read full review
ScreenShots

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective