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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cool Tabs

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…

    $49

    Per User per Month

    Tailwind

    Score7.6 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Pricing
    Cool TabsTailwind
    Editions & Modules
    Stone
    $49
    Per User per Month
    Gold
    $199
    Per User per Month
    Diamond
    $399
    Per User per Month
    Diamond with Unlimited Campaigns
    $499
    Per User per Month
    Diamond with Paths
    $499
    User per Month
    Diamond with Paths and Unlimited Campaigns
    $699
    User per Month
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Offerings
    Pricing Offerings
    Cool TabsTailwind
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$49 per planNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Cool TabsTailwind
    Listening/monitoring
    Comparison of Listening/monitoring features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Boolean keyword searches00 Ratings9.52 Ratings
    Filtering out noise/spam00 Ratings8.93 Ratings
    Sentiment analysis00 Ratings8.94 Ratings
    Broad channel coverage00 Ratings9.44 Ratings
    Publishing
    Comparison of Publishing features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Content planning and scheduling00 Ratings5.912 Ratings
    Audience targeting00 Ratings3.89 Ratings
    Content optimization00 Ratings3.812 Ratings
    Workflow management00 Ratings5.210 Ratings
    Engagement
    Comparison of Engagement features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    5.7
    10 Ratings
    35% below category average
    Automated routing and prioritization00 Ratings5.98 Ratings
    Customer interaction histories00 Ratings5.25 Ratings
    Bulk actions00 Ratings5.98 Ratings
    Marketing
    Comparison of Marketing features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Lead generation00 Ratings5.07 Ratings
    Content marketing00 Ratings5.98 Ratings
    Paid media management00 Ratings10.05 Ratings
    Campaigns and promotions00 Ratings10.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    4.0
    12 Ratings
    70% below category average
    Facebook00 Ratings1.01 Ratings
    Instagram00 Ratings4.58 Ratings
    Pinterest00 Ratings6.612 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Campaign success analytics00 Ratings5.29 Ratings
    Real-time tracking00 Ratings7.08 Ratings
    Competitor analysis00 Ratings9.76 Ratings
    Account management
    Comparison of Account management features of Cool Tabs and Tailwind
    Feature
    Cool Tabs
    -
    Ratings
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Role-based user permissions & privileges00 Ratings1.07 Ratings
    Mobile access00 Ratings5.17 Ratings
    Best Alternatives
    Cool TabsTailwind
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cool TabsTailwind
    Likelihood to Recommend
    8.2
    (15 ratings)
    5.9
    (13 ratings)
    Likelihood to Renew
    8.0
    (8 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (2 ratings)
    5.9
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Cool TabsTailwind
    Likelihood to Recommend
    Cool Tabs
    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
    Incentivized
    Read full review
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Pros
    Cool Tabs
    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.
    Read full review
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Cons
    Cool Tabs
    • Interface is a bit difficult.
    • Management if the tool is not intuitive.
    • More filters for analyzing would be great specifically in the demographics region.
    Incentivized
    Read full review
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Likelihood to Renew
    Cool Tabs
    I have a good relationship with the customer service and I love to help them to promote their service.
    Read full review
    Tailwind
    No answers on this topic
    Usability
    Cool Tabs
    Because it lacks customization options for its aesthetics. We did a specific adaptation for registering entries and participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue working on campaigns in collaboration with Cool Tabs. Porque le falta capacidad de personalización de la estética.En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.
    Read full review
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Support Rating
    Cool Tabs
    No answers on this topic
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Alternatives Considered
    Cool Tabs
    Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
    Read full review
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Return on Investment
    Cool Tabs
    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
    Incentivized
    Read full review
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    ScreenShots

    Cool Tabs Screenshots

    Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard