Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Tailwind
Score 5.4 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Cool Tabs
Tailwind
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Cool Tabs
Tailwind
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
$49 per plan
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Cool Tabs
Tailwind
Features
Cool Tabs
Tailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches
00 Ratings
9.52 Ratings
Filtering out noise/spam
00 Ratings
8.93 Ratings
Sentiment analysis
00 Ratings
8.94 Ratings
Broad channel coverage
00 Ratings
9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
3.8
12 Ratings
72% below category average
Content planning and scheduling
00 Ratings
4.712 Ratings
Audience targeting
00 Ratings
3.19 Ratings
Content optimization
00 Ratings
3.112 Ratings
Workflow management
00 Ratings
4.210 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
4.5
10 Ratings
57% below category average
Automated routing and prioritization
00 Ratings
4.78 Ratings
Customer interaction histories
00 Ratings
4.25 Ratings
Bulk actions
00 Ratings
4.78 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
7.4
8 Ratings
4% below category average
Lead generation
00 Ratings
5.07 Ratings
Content marketing
00 Ratings
4.78 Ratings
Paid media management
00 Ratings
10.05 Ratings
Campaigns and promotions
00 Ratings
10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
3.3
12 Ratings
87% below category average
Facebook
00 Ratings
1.01 Ratings
Instagram
00 Ratings
3.68 Ratings
Pinterest
00 Ratings
5.212 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Cool Tabs
-
Ratings
Tailwind
6.9
10 Ratings
11% below category average
Campaign success analytics
00 Ratings
4.29 Ratings
Real-time tracking
00 Ratings
7.08 Ratings
Competitor analysis
00 Ratings
9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
Because it lacks customization options for its aesthetics. We did a specific adaptation for registering entries and participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue working on campaigns in collaboration with Cool Tabs. Porque le falta capacidad de personalización de la estética.En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.