What users are saying about
51 Ratings
29 Ratings
51 Ratings
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Score 9.3 out of 100
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Listening/monitoring

    Cool Tabs

    Feature Set Not Supported
    N/A
    9.2

    Tailwind

    92%
    Tailwind ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    9.5
    95%
    2 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.9
    89%
    3 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.9
    89%
    4 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    9.4
    94%
    4 Ratings

    Publishing

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.6

    Tailwind

    86%
    Tailwind ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.1
    81%
    10 Ratings

    Audience targeting

    N/A
    0 Ratings
    9.7
    97%
    7 Ratings

    Content optimization

    N/A
    0 Ratings
    7.1
    71%
    10 Ratings

    Workflow management

    N/A
    0 Ratings
    9.5
    95%
    8 Ratings

    Engagement

    Cool Tabs

    Feature Set Not Supported
    N/A
    9.6

    Tailwind

    96%
    Tailwind ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.4
    94%
    3 Ratings

    Bulk actions

    N/A
    0 Ratings
    9.5
    95%
    6 Ratings

    Marketing

    Cool Tabs

    Feature Set Not Supported
    N/A
    9.9

    Tailwind

    99%
    Tailwind ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Content marketing

    N/A
    0 Ratings
    9.9
    99%
    6 Ratings

    Paid media management

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Channel coverage/integration

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.5

    Tailwind

    85%
    Tailwind ranks higher in 2/2 features

    Instagram

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Pinterest

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Reporting/analytics

    Cool Tabs

    Feature Set Not Supported
    N/A
    9.8

    Tailwind

    98%
    Tailwind ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.8
    98%
    7 Ratings

    Competitor analysis

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Account management

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.6

    Tailwind

    76%
    Tailwind ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Mobile access

    N/A
    0 Ratings
    5.1
    51%
    7 Ratings

    Attribute Ratings

    • Tailwind is rated higher in 2 areas: Likelihood to Recommend, Usability

    Likelihood to Recommend

    9.5

    Cool Tabs

    95%
    14 Ratings
    10.0

    Tailwind

    100%
    10 Ratings

    Likelihood to Renew

    8.0

    Cool Tabs

    80%
    8 Ratings

    Tailwind

    N/A
    0 Ratings

    Usability

    7.3

    Cool Tabs

    73%
    1 Rating
    10.0

    Tailwind

    100%
    1 Rating

    Support Rating

    Cool Tabs

    N/A
    0 Ratings
    10.0

    Tailwind

    100%
    1 Rating

    Likelihood to Recommend

    Cool Tabs

    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
    Read full review

    Tailwind

    Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
    Read full review

    Pros

    Cool Tabs

    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.
    Read full review

    Tailwind

    • Scheduling Pins on more than one Board across a time frame.
    • Scheduling Instagram posts at recommended times.
    • Using Smart Bio for links from Instagram directly to our website.
    Read full review

    Cons

    Cool Tabs

    • Interface is a bit difficult.
    • Management if the tool is not intuitive.
    • More filters for analyzing would be great specifically in the demographics region.
    Read full review

    Tailwind

    • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
    Read full review

    Pricing Details

    Cool Tabs

    Starting Price

    $49 Per User per Month

    Editions & Modules

    Cool Tabs editions and modules pricing
    EditionModules
    Gold$1991
    Diamond with Unlimited Campaigns$4992
    Diamond$3993
    Stone$494
    Diamond with Paths$4995
    Diamond with Paths and Unlimited Campaigns$6996

    Footnotes

    1. Per User per Month
    2. Per User per Month
    3. Per User per Month
    4. Per User per Month
    5. User per Month
    6. User per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $49

    Additional Details

    Tailwind

    Starting Price

    $1,499 per month

    Editions & Modules

    Tailwind editions and modules pricing
    EditionModules
    Pinterest Plus14.991
    Instagram Plus14.992
    Tailwind Create119.883
    SmartLoop119.884
    Tailwind Communities119.885

    Footnotes

    1. per month
    2. per month
    3. billed annually
    4. billed annually
    5. billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cool Tabs

    I have a good relationship with the customer service and I love to help them to promote their service.
    Read full review

    Tailwind

    No answers on this topic

    Usability

    Cool Tabs

    No answers on this topic

    Tailwind

    I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
    Read full review

    Support Rating

    Cool Tabs

    No answers on this topic

    Tailwind

    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Read full review

    Alternatives Considered

    Cool Tabs

    Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
    Read full review

    Tailwind

    At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
    Read full review

    Return on Investment

    Cool Tabs

    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
    Read full review

    Tailwind

    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Read full review

    Screenshots

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