What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 63 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Marin Software
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Marin Software
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- Marin Software is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
10.0
Marin Software
100%
32 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
7.6
Marin Software
76%
23 Ratings
Usability

Cordial
N/A
0 Ratings
10.0
Marin Software
100%
6 Ratings
Availability

Cordial
N/A
0 Ratings
9.0
Marin Software
90%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings
10.0
Marin Software
100%
11 Ratings
Online Training

Cordial
N/A
0 Ratings
9.0
Marin Software
90%
1 Rating
Implementation Rating

Cordial
N/A
0 Ratings
9.8
Marin Software
98%
10 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Marin Software
It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Marin Software
- Marin is a self-serve platform. You can tailor your campaigns per your preference/convenience/needs. You can customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.
- Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets. You push any changes from Marin to the Engines, and can also pull in your changes from Bing/AdWords engines by syncing your campaigns as well. The system will not publish anything you do not manually post until Midnight PST. You can copy paste straight from your excel bulksheet into the uploading tool (or upload the document through unicode text).
- The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits. This way, you can filter for your name, and find the edits that you made, just to double check your work, or to make sure you are publishing the correct changes. There is a keyword- group- and campaign-level history/settings log, where you can see the name of the user who created, edited, published, paused, activated, deleted, etc. any item.
- You can set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.
- If you push duplicate keywords, the system will reject them, keeping our accounts from getting clouded due to human error. There is no need to download existing keywords or groups and use their keyword or group IDs to make any edits--instead, editing is a breeze because the system detects the new changes automatically. The only need for IDs is when making edits to creative.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesMarin Software
- Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
- New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
- Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
Manager of Paid Media
ethologyMarketing and Advertising, 51-200 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Marin Software
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 7.6
Based on 23 answers
I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.

Verified User
Program Manager in Marketing
Marketing and Advertising Company, 201-500 employeesUsability
Cordial
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 10.0
Based on 6 answers
Marin Software's usability is bar none in the paid search world. All that said, I think Marin Software only appears superior because all the tools in the space provide extremely subpar support. Kenshoo is so complex that I don’t know think half the people that work there know how to use it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 10.0
Based on 11 answers
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employeesOnline Training
Cordial
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employeesImplementation Rating
Cordial
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 9.8
Based on 10 answers
As I said previously I would just highly recommend everyone being hands on during implementation to make sure everyone knows how to use the product. Marin Software does an excellent job with training and answering questions so this is not a significant insight however it makes the process easier in the long run
Paid Search Specialist
Optiem / A Division of The Adcom GroupMarketing and Advertising, 51-200 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesMarin Software
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Sr. Search Engine Marketing Analyst
Traffic Digital AgencyMarketing and Advertising, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Marin Software
- It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
- I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
- The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
Media Manager
PerformicsMarketing and Advertising, 1001-5000 employees