What users are saying about
7 Ratings
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Score 7.9 out of 100
30 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
Cordial
4.0
Microsoft Dynamics 365 Marketing
Dynamic content
Cordial
6.3
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
Cordial
6.8
Microsoft Dynamics 365 Marketing
Landing pages
Cordial
10.0
Microsoft Dynamics 365 Marketing
A/B testing
Cordial
7.0
Microsoft Dynamics 365 Marketing
Mobile optimization
Cordial
7.5
Microsoft Dynamics 365 Marketing
Email deliverability reporting
Cordial
8.4
Microsoft Dynamics 365 Marketing
List management
Cordial
7.5
Microsoft Dynamics 365 Marketing
Triggered drip sequences
Cordial
9.3
Microsoft Dynamics 365 Marketing

Reporting & Analytics

Cordial
7.0
Microsoft Dynamics 365 Marketing
Dashboards
Cordial
8.5
Microsoft Dynamics 365 Marketing
Standard reports
Cordial
6.5
Microsoft Dynamics 365 Marketing
Custom reports
Cordial
6.0
Microsoft Dynamics 365 Marketing

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.5
Based on 3 answers
Very reliable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
Microsoft Dynamics 365 Marketing
6.5

Likelihood to Renew

Cordial
Microsoft Dynamics 365 Marketing
1.0

Usability

Cordial
Microsoft Dynamics 365 Marketing
5.5

Support Rating

Cordial
Microsoft Dynamics 365 Marketing
6.5

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