Cordial vs Microsoft Dynamics 365 Marketing

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.

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Verified User

Professional in Professional Services

Computer Software Company, 1-10 employees

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Feature Rating Comparison

Cordial

Microsoft Dynamics 365 Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Microsoft Dynamics 365 Marketing

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Segmentation
Lead Scoring

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Verified User

Manager in Marketing

Construction Company, 51-200 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Creating/Managing marketing lists - specifically copying them (dynamic)
The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.

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Kimberly Yolitz

Digital Content & Creative Marketing Manager

Minnesota Chamber of CommerceGovernment Relations, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Microsoft Dynamics 365 Marketing 1.0

Based on 1 answer

I wouldn't even think of renewing our use of Marketing 365. It's worthless

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Verified User

Manager in Marketing

Construction Company, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

Microsoft Dynamics 365 Marketing 5.5

Based on 2 answers

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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Verified User

Professional in Professional Services

Computer Software Company, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

Microsoft Dynamics 365 Marketing 6.5

Based on 3 answers

Very reliable

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Verified User

C-Level Executive in Corporate

Computer Software Company, 1-10 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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Kimberly Yolitz

Digital Content & Creative Marketing Manager

Minnesota Chamber of CommerceGovernment Relations, 11-50 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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Verified User

C-Level Executive in Corporate

Computer Software Company, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

Microsoft Dynamics 365 Marketing

Cordial

Microsoft Dynamics 365 Marketing

Cordial

Microsoft Dynamics 365 Marketing

Cordial

Microsoft Dynamics 365 Marketing

Likelihood to Recommend

Cordial

Microsoft Dynamics 365 Marketing

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Cordial

Microsoft Dynamics 365 Marketing

Cons

Cordial

Microsoft Dynamics 365 Marketing

Likelihood to Renew

Cordial

Microsoft Dynamics 365 Marketing

Usability

Cordial

Microsoft Dynamics 365 Marketing

Support Rating

Cordial

Microsoft Dynamics 365 Marketing

Alternatives Considered

Cordial

Microsoft Dynamics 365 Marketing

Return on Investment

Cordial

Microsoft Dynamics 365 Marketing

Screenshots

Cordial

Microsoft Dynamics 365 Marketing

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison