What users are saying about

Cordial vs Microsoft Dynamics 365 Marketing

Cordial
7 Ratings
Microsoft Dynamics 365 Marketing
34 Ratings

Cordial

7 Ratings
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Score 6 out of 100

Based on 7 reviews and ratings

Microsoft Dynamics 365 Marketing

34 Ratings
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Score 7.8 out of 100

Based on 34 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Microsoft Dynamics 365 Marketing is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    7.2

    Microsoft Dynamics 365 Marketing

    72%
    5 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    1.0

    Microsoft Dynamics 365 Marketing

    10%
    1 Rating

    Usability

    Cordial

    N/A
    0 Ratings
    5.8

    Microsoft Dynamics 365 Marketing

    58%
    2 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    6.1

    Microsoft Dynamics 365 Marketing

    61%
    4 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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    Berlynn Pierce | TrustRadius Reviewer
    Berlynn Pierce
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    Microsoft Dynamics 365 Marketing

    Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.

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    Nichole Aramapakul | TrustRadius Reviewer
    Nichole Aramapakul
    View all 5 answers on this topic

    Microsoft Dynamics 365 Marketing

    • Customer data management
    • Lead management
    • Campaign strategy design

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Microsoft Dynamics 365 Marketing

    • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
    • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
    • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Pricing Details

    Cordial

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Microsoft Dynamics 365 Marketing

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $1,200 per month

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 1.0
    Based on 1 answer
    I wouldn't even think of renewing our use of Marketing 365. It's worthless

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 5.8
    Based on 2 answers
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 6.1
    Based on 4 answers
    Very reliable

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Microsoft Dynamics 365 Marketing

    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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    Kimberly Yolitz | TrustRadius Reviewer
    Kimberly Yolitz
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    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.

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    Mohammed Anzil | TrustRadius Reviewer
    Mohammed Anzil
    View all 5 answers on this topic

    Microsoft Dynamics 365 Marketing

    • It has improved ROI for the organization replacing the old marketing tools being used earlier.
    • Made the organization cloud ready earlier the organization was using on-Prem based solution.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Screenshots

    Microsoft Dynamics 365 Marketing

    —

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