What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 34 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%

Microsoft Dynamics 365 Marketing
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings

N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

N/A
0 Ratings
Landing pages

10.0
100%
1 Rating

N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings

N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

N/A
0 Ratings
List management

7.5
75%
5 Ratings

N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%

Microsoft Dynamics 365 Marketing
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings

N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Attribute Ratings
- Microsoft Dynamics 365 Marketing is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

7.2
Microsoft Dynamics 365 Marketing
72%
5 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

1.0
Microsoft Dynamics 365 Marketing
10%
1 Rating
Usability

Cordial
N/A
0 Ratings

5.8
Microsoft Dynamics 365 Marketing
58%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings

6.1
Microsoft Dynamics 365 Marketing
61%
4 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Microsoft Dynamics 365 Marketing
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Microsoft Dynamics 365 Marketing
- Customer data management
- Lead management
- Campaign strategy design

Verified User
Professional in Professional Services
Computer Software Company, 1-10 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesMicrosoft Dynamics 365 Marketing
- Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
- They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
- Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

Verified User
Manager in Marketing
Construction Company, 51-200 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Microsoft Dynamics 365 Marketing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1,200 per month
Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless

Verified User
Manager in Marketing
Construction Company, 51-200 employeesUsability
Cordial
No score
No answers yet
No answers on this topic
Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 5.8
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

Verified User
Professional in Professional Services
Computer Software Company, 1-10 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 6.1
Based on 4 answers
Very reliable

Verified User
C-Level Executive in Corporate
Computer Software Company, 1-10 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesMicrosoft Dynamics 365 Marketing
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Digital Content & Creative Marketing Manager
Minnesota Chamber of CommerceGovernment Relations, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Microsoft Dynamics 365 Marketing
- It has improved ROI for the organization replacing the old marketing tools being used earlier.
- Made the organization cloud ready earlier the organization was using on-Prem based solution.

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employees