What users are saying about
7 Ratings
42 Ratings
7 Ratings
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Score 6 out of 100
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Feature Set Ratings

  • Sailthru ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
7.7

Sailthru

77%
Sailthru ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
6.9
69%
11 Ratings

Dynamic content

6.3
63%
5 Ratings
8.7
87%
14 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
8.3
83%
13 Ratings

Landing pages

10.0
100%
1 Rating
6.0
60%
6 Ratings

A/B testing

7.0
70%
4 Ratings
7.1
71%
14 Ratings

Mobile optimization

7.5
75%
5 Ratings
7.7
77%
12 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
9.0
90%
25 Ratings

List management

7.5
75%
5 Ratings
7.7
77%
14 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
7.7
77%
13 Ratings

Reporting & Analytics

7.0

Cordial

70%
8.0

Sailthru

80%
Sailthru ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
8.0
80%
14 Ratings

Standard reports

6.5
65%
5 Ratings
8.7
87%
15 Ratings

Custom reports

6.0
60%
5 Ratings
7.2
72%
12 Ratings

Pre-Send Testing

Cordial

Feature Set Not Supported
N/A
6.6

Sailthru

66%
Sailthru ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.5
65%
2 Ratings

Link Tracking

N/A
0 Ratings
8.0
80%
3 Ratings

Image Validation

N/A
0 Ratings
7.5
75%
2 Ratings

Inbox Display

N/A
0 Ratings
5.0
50%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
5.0
50%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
5.0
50%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
8.5
85%
2 Ratings

Attribute Ratings

  • Sailthru is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
7.7

Sailthru

77%
22 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
10.0

Sailthru

100%
8 Ratings

Support Rating

Cordial

N/A
0 Ratings
1.0

Sailthru

10%
2 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Sailthru

Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Russell Preston | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Sailthru

  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Hayley Squire | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Jake Bodmer | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Sailthru

Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Tobias Walter | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Sailthru

Sailthru 1.0
Based on 2 answers
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
George DiGuido | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Sailthru

  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Justin Adler | TrustRadius Reviewer

Screenshots

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