7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 42 reviews and ratings
Feature Set Ratings
- Sailthru ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
7.7
Sailthru
77%
Sailthru ranks higher in 7/9 features
Sailthru ranks higher in 7/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
6.9
69%
11 Ratings
Dynamic content

6.3
63%
5 Ratings
8.7
87%
14 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
8.3
83%
13 Ratings
Landing pages

10.0
100%
1 Rating
6.0
60%
6 Ratings
A/B testing

7.0
70%
4 Ratings
7.1
71%
14 Ratings
Mobile optimization

7.5
75%
5 Ratings
7.7
77%
12 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
9.0
90%
25 Ratings
List management

7.5
75%
5 Ratings
7.7
77%
14 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
7.7
77%
13 Ratings
Reporting & Analytics

7.0
Cordial
70%
8.0
Sailthru
80%
Sailthru ranks higher in 2/3 features
Sailthru ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings
8.0
80%
14 Ratings
Standard reports

6.5
65%
5 Ratings
8.7
87%
15 Ratings
Custom reports

6.0
60%
5 Ratings
7.2
72%
12 Ratings
Pre-Send Testing

Cordial
Feature Set Not Supported
N/A
6.6
Sailthru
66%
Sailthru ranks higher in 8/8 features
Sailthru ranks higher in 8/8 features
URL Validation

N/A
0 Ratings
6.5
65%
2 Ratings
Link Tracking

N/A
0 Ratings
8.0
80%
3 Ratings
Image Validation

N/A
0 Ratings
7.5
75%
2 Ratings
Inbox Display

N/A
0 Ratings
5.0
50%
1 Rating
Email Accessibility Tools

N/A
0 Ratings
5.0
50%
1 Rating
Spelling and Grammar Check

N/A
0 Ratings
5.0
50%
1 Rating
Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating
Email Previews

N/A
0 Ratings
8.5
85%
2 Ratings
Attribute Ratings
- Sailthru is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
7.7
Sailthru
77%
22 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
10.0
Sailthru
100%
8 Ratings
Support Rating

Cordial
N/A
0 Ratings
1.0
Sailthru
10%
2 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Sailthru
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Senior Web Developer
BetabrandRetail, 11-50 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Sailthru
- Personalization - one of the most important things you can utilize when emailing people.
- Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
- Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Email Marketing Manager
Domino Media GroupPublishing, 11-50 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSailthru
- Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
- Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
- Can't set up automated data dumps to an email address, has to be sent via API.
Senior Marketing Manager - Audience Growth & Retention
Everyday Health Inc.Media Production, 501-1000 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sailthru
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Sailthru
Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
COO & CFO
shoeboxed Inc. (shoeboxed.com)Computer Software, 51-200 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
Sailthru
Sailthru 1.0
Based on 2 answers
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
COO & CFO
shoeboxed Inc. (shoeboxed.com)Computer Software, 51-200 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSailthru
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Vice President, Growth and Email Marketing
MXM (Meredith Xcelerated Marketing)Publishing, 51-200 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Sailthru
- Sailthru has helped us build a welcome series that's much more effective than anything we had before.
- It's much easier to analyze transactional campaigns than our previous ESP.
- We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Email Marketing Manager & Copywriter
BetabrandConsumer Goods, 51-200 employees