Coremetrics / IBM Digital Analytics (discontinued) vs. Read&Write

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Read&Write is especially well-suited to supporting students with reading accommodations during independent work, content-area instruction, and written-response tasks. In my 5th-grade classroom, one of the most effective scenarios is during science and social studies lessons, where students are expected to read complex informational texts independently. There can also be occasional challenges when websites, PDFs, or testing platforms are not fully compatible with all Read&Write features.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Creates vocabulary lists for students that include symbols, definitions, and space to add additional notes or images (a staff favorite)
• Intuitive word prediction that supports spelling, grammar, and reduces the number of keystrokes needed
• Text-to-speech on any digital text using the regular reader or screenshot reader, making almost any content accessible

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would like to use the practice reading aloud tool more, but the kids that I work with have a hard time understanding the concept. I think that, while there are a lot of tools available, sometimes they are hard for younger students to understand.
• The hover to read function is nice as well, but my students struggle with the fact that if you move the mouse once it starts reading it will start all over in a new area. It's not as smooth as I would like it to be.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I'm just really impressed with the software and the access it gives to learners who are used to coming up against barriers in education. It's a quick-fix for a learner - something they can access usefully and productively with very little training. I also love that learners can access Read&Write on their devices at home - that really is a game changer.

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Very easy to implement and use.

I am giving this an 9. Not a perfect score because working on PDFs is better but not yet as easy as I need for it to be. Working with many students who have executive function challenges, I need a smooth simplistic access method. We are not quite there yet for writing on PDFs. Overall the toolbar on Read&Write is super easy to access and I love that the suite includes several tools on the toolbar providing a solution to many accessibility challenges.

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Never had any issues

Seems to be available when Internet is working.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

there are issues with the dictation not running smoothly.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The support team at Texthelp is excellent. They're all super helpful and open to feedback and new ideas. Still, more importantly, they are ultimately fully committed to aligning with us and ensuring they help us provide the best education possible. Furthermore, they're open to new features and always communicate this incredibly well.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

It was easy to learn to use

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It took a solid 2 weeks for R&W to work on our students chromebooks even after reaching out to tech support. The toolbar was greyed out and not accessible to students. Took a long time before tech support helped us solve this problem.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We are still learning how to use Equatio. I am not a mathematician and therefore I am finding understanding it a bit more difficult. Once I understand how to use it I will be able to cascade it down. My hope is that it will be as useful as Read & Write

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The pricing is reasonable. A lower tier with just screen reading and basic functions would be nice, but not a deal-breaker.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

The product can be used on as many devices at once as needed

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We are early to deploying Read&Write but hope to see increased test scores
• We are early to deploying Read&Write but hope to see decreases in student behaviors triggered by challenging ELA assignments
• We are early to deploying Read&Write but hope to see improvements in student self perception as a result of increased ELA success

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info