Coremetrics / IBM Digital Analytics (discontinued) vs. IBM Apptio

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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We use IBM Apptio exclusively for application TCO reporting. It compiles data from different sources then export to Excel to customize report for the user. Our intention is to start a TCO dashboard within IBM Apptio, so Excel is no longer required and leadership can drill down. We are also trying to fully automate our cloud billing.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Does very well at handling complex allocations and automation. Also great at bringing in data automatically, manipulating that data, and allowing you to feed that data into a complex model. So all the behind-the-scenes stuff works really well. It's also pretty good at visualization. It has some similar capabilities like a Power BI and Tableau, but generally provides most of the visualization technology that somebody would need with the tool.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• For Validation purpose, if possible, enable the JavaScript code so we can the hide the Tab based on current period and more validation we can perform on client side.
• Sometimes we are faced the data load issue
• Improvement the performance tunning

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We absolutely love it at the State of Kansas. It is very user-friendly, which helps us explain the information to those who are not as into the budgets. We consult out with Marysville, and they are super helpful in helping us with the behind the scenes stuff, like creating new tabs and uploading the reports for us to filter through. It is very simple to use and that helps us be able to teach others in our department how to use it properly.

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Very easy to implement and use.

We use this currently where I work and we have the consultant Maryville helping us with our Apptio reports and data. I originally used Apptio a few years back and since then I have switched employment, and I was able to talk to the leadership team about what we did at my previous job, and now we are building the reports here at my new place of employment

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Never had any issues

Excellent, so far. SaaS-based...assuming effective data links and connectivity

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

No issues that i know of

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I have not been directly involved with the post sales support team. However, that team has provided training materials and recommended practices that have been very helpful in coming up to speed on how to more fully use the product. My understanding from both vendor management and our upline stakeholders is that our relationship with Apptio is strong.

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Was awesome to have been taught by legendary Debbie Hagan for Cost Transparency in person. Her knowledge is extensive and she is an excellent trainer. Her years of experience really shined.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The all talented training organization crosses all the T's and dots all the I's. I am constantly learning and often refer to training documentation for post training real life issues.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Well, so far. Apptio Consulting covered specific model architecting areas particularly. Most of the heavy lifting is being done in-house with support from Apptio as it relates to tool impacts and needs. Some administrative tasks were redundant

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

So we've used Proven Optics, which is an add-on to ServiceNow. Well at least use it with certain customers and Nicus. Nicus is probably the biggest competitor of Apptio. The trouble with Nicus is their SQL-based ingestion process. It's a little bit more difficult. So the reason why you'd go with Apptio is that it's very easy and very intuitive to bring in new data sources and being able to model a lot of the data once it's already in the system doesn't require a lot of coding experience.

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I was not part of this process

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

I would say it has the capabilities to span across multiple departments, though i am not as familiar with all the capabilities.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It's delivered on a lot of those, especially the relationship between IT and financing that relationship's been a bit of a rollercoaster on that journey. We've come out the other end of it, and we're all friends now, which is a good thing. So they've accepted the Apptio output and are much more involved in providing the data and helping to use the tool, which is excellent. I think one of the downsides that are probably not talked about enough is the fact that, um, once you have trained and delivered a TMB skillset within your organization, they become very good at that. So if you've got any high-performing members in that team, they become extremely valuable elsewhere. And we've unfortunately suffered the case whereby one of our highest performers was immediately then poached and went off elsewhere for a much better opportunity. So we applaud that for them, but it's really hard to train other people. It's really hard to take them up to speed, and you have to sort of go through those picks and troughs every time. So that's just life, you know.

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