Coremetrics / IBM Digital Analytics (discontinued) vs. Jitterbit

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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This is a great tool for bringing data out of your locked, internal systems and getting it into the cloud. It meshes well with Salesforce and is fairly easy to use, helping the transition from other older, more complex tools into a more modern environment. It has lots of competition in this space and some are better than others, but if your data is straight forward and you know it well, Jitterbit will get the job done. If you are not as close or comfortable with your data and need to do some wildly complex migrations, there might be better packages out there for you.

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Independently Invited by TrustRadius

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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Independently Invited by TrustRadius

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• UI is super easy to understand with a low learning curve so admins can figure it out and maintain it without breaking anything.
• It's FREE! There's a paid version too but I like that you can use most of the features for free and they're not pushy with buying.
• There's a great user community that you can google and ask any questions. Most problems I've encountered have been posted and answered already.

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Independently Invited by TrustRadius

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Migrating operations from QA to Production work well for initial deployment, however, when migrating an update to an existing job to production, sometimes certain project items are duplicated. This is not the end of the world... the duplicates can be removed, but would be nice if it was not required.
• I have not found a way to trap under-the-covers SOAP errors (for example, when a query you are running against Salesforce takes too long). You get a warning error in the operation log that the job only pulled a "partial" file, but it does not fail.

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Independently Invited by TrustRadius

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I have been evaluating other tools as a continuous improvement practice. I would like something that would be easier to use for a non-technical user. I work for a small organization and have no back-up for Jitterbit if something happens to me. We don't have the technically savvy employees to understand it.

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

They have some of the best support of any software vendor that we use. They always get our issues resolved quickly

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Evaluated Dell Boomi and Celigo as alternatives prior to purchasing Jitterbit. We went with Jitterbit at that time because we could handle all changes ourselves without any assistance from Jitterbit, and we liked their size and nimbleness. Dell Boomi was too big for us, and Celigo at that time did not have a self-service model. Every change had to go through them (although that has since changed). We were not in a position to be able to wait for someone to make changes for us given the rate of change within the business.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The time it takes to connect systems has reduced by orders of magnitude. Previously, we would custom-develop connectors between various systems and they would all be managed by different vendors. With Jitterbit speed-to-deploy and the efficiency gained by managing all connections in one dashboard has been the greatest piece of the ROI.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info