Coremetrics / IBM Digital Analytics (discontinued) vs. Motive

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Motive is the ONLY application I will recommend in this industry to other companies needing ELD solutions. I have helped a couple other companies develop their own in house Electronic Logging Device systems and while they were promising initially, the companies lost sight of the important aspects and began to focus on cosmetic details over full functionality.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• ELD- alerts drivers when they are close to their hours of service, ensuring they stay compliant
• Dashcams- allows us to provide feedback and coaching to drivers on things that need addressed as well as things that are going well
• Customer Service- drivers and fleet personnel can chat with customer serviced. Resolutions are provided very quickly and efficiently.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• One of the features I find frustrating to use is adjusting speed limits. Sure, when someone breaks a speed limit and it gives me an event I can go into the event and easily adjust the speed limit, but ONLY FOR THAT SECTION they sped in. If I need to adjust the speed limit for the whole road, thats another matter entirely. We work in the middle of no where so I have noticed there have been more examples of this than I would like. But I also understand they get their speed limit data the same as every other service so its not like Motive is behind, just limited to the data they receive.
• I would like to be able to determine event criticality so that any event I want to be automatically assigned as "coachable" will be. Also in regards to the events page, I would like to see a way to select multiple events (maybe some check boxes to select the ones you want) and be able to assign them all to "coachable" or dismissed". Especially during implementation we are getting a lot of "obstructed view" and this is not going to count against their score, we just want to dismiss them after seeing who it is so we can address it. But we get 10 or 12 for each person and have to go into each one individually... It is just a little time consuming and I think the multi select functionality fixes that.
• Currently maintenance reminders use engine hours OR miles. I would like to see the capability of using both. for example, a good estimate is 1 hour of engine idle time is equivalent to 30 miles driven. So if we set a 10,000 mile maintenance alert, I would want that to include the actual odometer reading (lets say 7,000 miles) and add the engine hours to miles conversion, lets say it has 100 idle hours (100x30 = 3,000). Hope that makes sense.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

There are recently many other new companies that offer the same idea at a cheaper rate, but on the other hand, we are happy with Motive...

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Very easy to implement and use.

When signing into Motive upon entering and starting motor vehicle, the app and the transmitting unit pair immediately. Once paired it is extremely easy and efficiently started to populate the necessary unit information. Then entering the Work Order info is seamlessly entered to the E- log. Doing the pre and post vehicle checks is completed quite accurately.

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Never had any issues

I don't have any outage issues with Motive. Anything unplanned is typical in the tech world and you have to go with the flow. The good thing is that any outages that would happen with Motive would not stop us from operating. That would be something I would be concerned with if so, otherwise I think we are in a good spot.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Our support team is very responsive but not always helpful. As great as our implementation team and check in team have been, I think there needs to be a middle ground support techs for the physical machinery. I think our support team can have trouble diagnosing past what the device should be doing. However, they have always been eager to help, quick to respond, and do their best to see a resolution is found

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Trainer was hard to understand but very knowledgeable in my needs.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

The last device we got had a $10 increase, this feature can make customers upset and send them to the competition.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

The ease of use and features Motive had to offer were hands down a better product. We work with the Motive team providing feedback and constantly feel as if we are building the product with them rather than working with what we have.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• The speeding data allowed us to create a speeding policy almost a year ago. We went from 5-10 drivers/week "breaking" our policy to 0-2 drivers/week "breaking" it. We have also noticed fewer challenging braking events due to fewer drivers speeding.
• On more than one occasion, the video footage has saved us after the accident. In one instance, I was able to send the camera footage to the Trooper while on the scene of the accident, clearing us from any wrongdoing before the police even left the scene.

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