Coremetrics / IBM Digital Analytics (discontinued) vs. Unitrends

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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We have a traditional stack and pretty typical needs as a manufacturer. I have used and evaluated everything out there, but the Unitrends solution fits very well and was competitively priced. I would think if it fits us, it could fit anyone like us with a similar stack.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It has fully automated and customizable dashboards that can run with less administrative attention.
• It should be able to run on virtual machines or be deployed as a virtual machine within MS Azure or AWS.
• It's AI-based ransomware detection helps to understand data characteristics and alerts for ransomware attacks.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Errors on backup jobs could be more clearly explained. As the administrator of the device for my company, I often don't know what caused an error, and can't tell from the error information what happened or caused the error.
• Updates of the devices should have an automatic option. It takes to much time to do an update to the devices if updates haven't been maintained.
• Shutdown and restarting the device should be available from the main UI screen to eliminate some time when doing updates or if you're doing some maintenance on the device.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We have grown very attached to the Unitrends appliances and their use for recovery and other file restoration needs as well as data archival, data replication to other appliance and data migration to other servers or long term storage requirements. The appliances work well and the support for them is very good as well.

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Very easy to implement and use.

I have never used such an easy product that is stable and scalable like Unitrends. I have been running backups for MANY years. On premise, tape, disk, cloud, you name it. Unitrends is very flexible, stable and has incredible reporting features. It's nice when management requests a report and it takes you 5 minutes to run it and dump it to PDF. How can you beat that?

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Never had any issues

The appliances have been there when we need them and have rarely if ever gone down. Hardware issues have been resolved quickly.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The hardware is adequate and speedy. The user interface responds quickly. Backups complete quickly.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

They're incredible, attentive, thorough. They make sure my issue is resolved and follow up. I'm usually behind on giving them a reply or an update. They have always gone above and beyond for me, and I'll continue to do the same for them.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

It was sufficient to get started. It was not super deep. We called support often to get going.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

The Unitrends employees involved in the installation were very friendly and knowledgeable. A certain degree of hiccups can be expected during any installation but never shook my confidence because of the friendly and knowledgeable team that was assigned to my project.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Symantec Backup Exec was the primary tool used for backups for years. We also used Veeam for some Office 365/Exchange backups. Unitrends once configured and set up works very well against the competition. Backup Exec interface was more user friendly. The search tool for exploring backups was much better than Unitrends as well. Unitrends is much faster if you need to restore an entire VM or large file folders. Also once you have Unitrends all set up, it is very low maintenance, it just works. If something fails 9/10 it will correct itself on the next backup that is scheduled to run

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Once you exceed the capacity of the appliances, you have to forklift a new appliance. This is very expensive.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It has saved some deleted file server data for our business department.
• We have lost some reports for the business department due to an overlooked setting that make the backup reports look great, but the server was not being backed up in reality.
• Less anxiety for the IT department, we have backup plan and that is worth a lot to us.

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