Coremetrics / IBM Digital Analytics (discontinued) vs. HPE Zerto Software

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Zerto is well suited for disaster recovery and virtual machine replication between multiple data centers. DR testing for audit or regulations is much easier with Zerto, great reporting, dashboard etc. It is not well suited for physical server replication for disaster recovery or as a primary backup solution.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Anyone with a large disk (VMDK) knows the issues of VMware snapshots. Most backup software is a "point in time backup" that uses snapshots. While the backup can be run multiple times per day the stress of the snapshot on the host and storage is eliminated by the continuous protection of Zerto log replication.
• A client had a the disks on a VM go missing for some reason. We had them "flip the switch" for a real fail over and press the fail over button. The VM on our DR site started to come alive as the VM at the customer site was brought down. When the DR VM was fully up, automatic reverse replication started. The DR machine was available in a few minutes (to take into account different host hardware) for access. One the vm at both sites were in sync, we had the customer again repeat the fail over process and the DR site VM was turned off and the Production site VM was brought back on line. This was a 200 GB VM and the whole process was finished in about 3 hours.
• Zerto also allows for "Test" fail overs that can be configured on many different functions, such as host, datastore, network and IP usage. Configuring the IPs is crucial to avoid inadvertent site cross contamination of the same VM.
• Zerto can also retrieve files from any VM disk on the DR site without starting a VM. Very handy for retrieving files or directories.
• Since Zerto is running continuous log replication, changes on the production VM are nearly instantaneously copied to the DR site. As with any data process, having sufficient bandwidth for "churn" peaks minimizes the delay in updating the DR site.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Moving a VM from one protection group to another could be simplified.
• I would like to see an executive-style report of recovery and testing for upper management.
• The ability to deploy Zerto as a virtual appliance, without the need for a windows server.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We really like the easy setup of this replication solution, as well as the ease of management. Not to mention, our internal IT Economist determined that the Zerto solution would provide the best ROI out of the competing solutions we analyzed. So far, his calculations have been spot on, and we have saved substantially

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Very easy to implement and use.

Zerto is very easy to implement and support. Uses are broad, only issues are once something doesn't sync it is difficult to get assistance until your reach tier 2 or tier 3 support. Basic file and folder recovery is great. Live and test fail overs are also easy to implement without issue.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Overall support is very good. We sometimes get pushback when asking Level 1 support to escalate to Level 2. This causes undue frustrations when you need a more knowledgeable support person to get involved. We've had to escalate to account reps a few times for this scenario. Zerto is very responsive and normally handles our requests very quickly.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Make sure the end goal is in mind before implementing. That way results meet expectations.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We started out using Backup Exec which was in service until we virtualized our environment where it didn't perform as well at the time. Then we switched to Veeam which worked well, but then as we started needing to do migrations and off-site DR, we found ourselves relying on Zerto more often.

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For my organization, the pricing model was an upfront investment for the Zerto licenses. My organization prefers to pay upfront and not deal with month-to-month or year-to-year pricing models that most companies are moving to. But for some, the investment may be more than they can afford, and would prefer the year-to-year pricing model.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

I mean, it was 6 years ago, but we were up and going with all applications synchronizing in short order. The longest tasks was getting the 30 TB of application data synchronized between the datacenters.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Zerto is like having the best possible insurance ... it just works, and often provides the backups taken overnight that are key in recovering data/work between overnight backups.
• Zerto easily enabled the move of primary datacenters by allowing easy failover to a secondary site, and failback to the primary site.

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