CoSchedule Marketing Suite vs. Shoutlet (Discontinued)

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Community Management - efficiently post to multiple platforms and targets at the same time
• Contest and Facebook tab creation in-house, no development resources required
• Amazing and proactive client support - the whole team at Shoutlet will go out of their way to find solutions and fix problems

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
• Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
• No guarantee on quality of photo size.

Incentivized

We have been using Shoutlet for so long, and have seen so much growth and versatility, I believe we are confident that all of our social media management needs are being met with Shoutlet. It really helps that the Shoutlet team has open to recommendations in terms of usability and are interested in meeting our specific needs.

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.

In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics and more. It's been the best bang for our buck and compared to all the above mentioned products it really just offered the whole picture for one price. We still use additional analytics to measure social results as well but Shoutlet is the easiest approach to adapt your social strategy into one solid format

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• Allows our small staff to provide our clients with world-class service and data.
• Exponentially improved fan base expansion for our clients.
• Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.