TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CoSchedule Marketing Suite

    Score10 out of 10
    N/ACoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A

    Sprinklr Social

    Score8.8 out of 10
    N/ASprinklr Social is a Social Media Management platform for enterprise teams managing social publishing, scheduling, engagement, and employee advocacy. It centralizes social operations across more than 30 social and messaging channels for distributed marketing, communications, and customer-facing teams. The platform also supports Social Media Publishing, Employee Advocacy, and Social Media Analytics through content scheduling, approved employee content sharing, and…N/A
    Pricing
    CoSchedule Marketing SuiteSprinklr Social
    Editions & Modules
    No answers on this topic
    Custom Social Media Management Solution
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    CoSchedule Marketing SuiteSprinklr Social
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPricing is completely custom, quote-based upon request.
    More Pricing Information
    Community Pulse
    CoSchedule Marketing SuiteSprinklr Social
    Considered Both Products
    CoSchedule
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Features
    CoSchedule Marketing SuiteSprinklr Social
    Content Creation
    Comparison of Content Creation features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    7.3
    1 Ratings
    7% below category average
    Sprinklr Social
    -
    Ratings
    Ideation5.01 Ratings00 Ratings
    Content collaboration7.01 Ratings00 Ratings
    Content calendar10.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    25% above category average
    Sprinklr Social
    -
    Ratings
    Content distribution10.01 Ratings00 Ratings
    Content promotion10.01 Ratings00 Ratings
    Content automation10.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    30% above category average
    Sprinklr Social
    -
    Ratings
    Closed-loop tracking and reporting10.01 Ratings00 Ratings
    Content performance analytics10.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    7.7
    57 Ratings
    1% above category average
    Boolean keyword searches00 Ratings8.450 Ratings
    Filtering out noise/spam00 Ratings7.753 Ratings
    Sentiment analysis00 Ratings7.354 Ratings
    Broad channel coverage00 Ratings7.253 Ratings
    Publishing
    Comparison of Publishing features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    7.8
    57 Ratings
    4% below category average
    Content planning and scheduling00 Ratings7.854 Ratings
    Audience targeting00 Ratings8.249 Ratings
    Content optimization00 Ratings7.647 Ratings
    Workflow management00 Ratings7.851 Ratings
    Engagement
    Comparison of Engagement features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    8.4
    56 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.348 Ratings
    Customer interaction histories00 Ratings8.454 Ratings
    Bulk actions00 Ratings8.552 Ratings
    Marketing
    Comparison of Marketing features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    7.1
    49 Ratings
    8% below category average
    Lead generation00 Ratings7.135 Ratings
    Content marketing00 Ratings8.241 Ratings
    Paid media management00 Ratings5.936 Ratings
    Campaigns and promotions00 Ratings7.243 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    6.8
    60 Ratings
    20% below category average
    Twitter00 Ratings9.457 Ratings
    Facebook00 Ratings7.458 Ratings
    LinkedIn00 Ratings6.344 Ratings
    Google+00 Ratings6.230 Ratings
    Instagram00 Ratings7.257 Ratings
    Pinterest00 Ratings5.930 Ratings
    YouTube00 Ratings5.242 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    8.1
    59 Ratings
    5% above category average
    Campaign success analytics00 Ratings8.055 Ratings
    Real-time tracking00 Ratings8.458 Ratings
    Competitor analysis00 Ratings8.041 Ratings
    Account management
    Comparison of Account management features of CoSchedule Marketing Suite and Sprinklr Social
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Sprinklr Social
    7.6
    57 Ratings
    4% below category average
    Role-based user permissions & privileges00 Ratings8.556 Ratings
    Mobile access00 Ratings6.850 Ratings
    Best Alternatives
    CoSchedule Marketing SuiteSprinklr Social
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Optimizely Content Marketing Platform
    Score6.8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CoSchedule Marketing SuiteSprinklr Social
    Likelihood to Recommend
    10.0
    (11 ratings)
    9.0
    (85 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (29 ratings)
    Usability
    10.0
    (1 ratings)
    7.3
    (13 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    9.0
    (2 ratings)
    10.0
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    CoSchedule Marketing SuiteSprinklr Social
    Likelihood to Recommend
    CoSchedule
    CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
    Incentivized
    Read full review
    Sprinklr
    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Incentivized
    Read full review
    Pros
    CoSchedule
    • Best time to post is great at updating to when we get the most engagement by platform
    • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
    • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
    Incentivized
    Read full review
    Sprinklr
    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Incentivized
    Read full review
    Cons
    CoSchedule
    • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
    • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
    • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
    Incentivized
    Read full review
    Sprinklr
    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Incentivized
    Read full review
    Likelihood to Renew
    CoSchedule
    No answers on this topic
    Sprinklr
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Read full review
    Usability
    CoSchedule
    The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
    Incentivized
    Read full review
    Sprinklr
    The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
    Incentivized
    Read full review
    Reliability and Availability
    CoSchedule
    No answers on this topic
    Sprinklr
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Read full review
    Performance
    CoSchedule
    No answers on this topic
    Sprinklr
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Read full review
    Support Rating
    CoSchedule
    I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
    Incentivized
    Read full review
    Sprinklr
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Incentivized
    Read full review
    In-Person Training
    CoSchedule
    No answers on this topic
    Sprinklr
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Read full review
    Online Training
    CoSchedule
    No answers on this topic
    Sprinklr
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Read full review
    Implementation Rating
    CoSchedule
    No answers on this topic
    Sprinklr
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Read full review
    Alternatives Considered
    CoSchedule
    CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
    Incentivized
    Read full review
    Sprinklr
    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Incentivized
    Read full review
    Scalability
    CoSchedule
    No answers on this topic
    Sprinklr
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Read full review
    Return on Investment
    CoSchedule
    • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
    • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
    • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
    Incentivized
    Read full review
    Sprinklr
    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Read full review
    ScreenShots

    CoSchedule Marketing Suite Screenshots

    Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.