CoSchedule Marketing Suite vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.3 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Tailwind
Score 9.2 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
CoSchedule Marketing SuiteTailwind
Editions & Modules
No answers on this topic
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
CoSchedule Marketing SuiteTailwind
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CoSchedule Marketing SuiteTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
9.2
4 Ratings
17% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling00 Ratings8.010 Ratings
Audience targeting00 Ratings9.77 Ratings
Content optimization00 Ratings7.110 Ratings
Workflow management00 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
9.6
8 Ratings
17% above category average
Automated routing and prioritization00 Ratings10.06 Ratings
Customer interaction histories00 Ratings9.43 Ratings
Bulk actions00 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
9.9
6 Ratings
25% above category average
Lead generation00 Ratings9.76 Ratings
Content marketing00 Ratings9.96 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
8.5
10 Ratings
0% above category average
Instagram00 Ratings8.06 Ratings
Pinterest00 Ratings9.010 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
9.8
8 Ratings
20% above category average
Campaign success analytics00 Ratings10.07 Ratings
Real-time tracking00 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges00 Ratings10.06 Ratings
Mobile access00 Ratings5.17 Ratings
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CoSchedule Marketing SuiteTailwind
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Social Suite by Reputation.com
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Score 9.1 out of 10
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User Ratings
CoSchedule Marketing SuiteTailwind
Likelihood to Recommend
7.0
(10 ratings)
10.0
(10 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
CoSchedule Marketing SuiteTailwind
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
Read full review
Tailwind
  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Read full review
Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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Tailwind
  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Read full review
Usability
CoSchedule
No answers on this topic
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
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Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Read full review
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
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Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.