Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using…
N/A
IBM API Connect
Score 9.0 out of 10
N/A
IBM API Connect is a scalable API solution that helps organizations implement a robust API strategy by creating, exposing, managing and monetizing an entire API ecosystem across multiple clouds. As businesses embrace their digital transformation journey, APIs become critical to unlock the value of business data and assets. With increasing adoption of APIs, consistency and governance are needed across the enterprise. API Connect aims to help businesses…
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
I love the IBM API Connect features, performance, and security level for all our business data. The workload balancing and integration with other third-party products are very simple. The data migration speed is beneficial, especially for time management, and creating process reports through IBM API Connect is incredible.
Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
The first thing challenge we faced with the product was that if you deploying it to a third party cloud, that was very challenging and we need IBM team help at every step of the way and as well all know IBM support doesn't come cheap. A reason for that is that there isn't enough documentation done on the subject from IBM side.
The upgrade process is not that seamless and involves a lot of hassles.
You really need to have our requirements sorted out clearly because it is not very easy to customize the UI according to your needs, So you need to involve IBM from the start and give them clear requirements and then work with them to achieve it.
Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
IBM API Connect may be less appropriate for small-scale projects with minimal API management requirements, where simpler and more cost-effective solutions suffice. Organizations lacking the necessary technical expertise or resources to harness its full potential may face implementation challenges. In static environments with infrequent API changes or limited developer engagement, the platform's comprehensive features may be excessive for the task at hand.
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
There are two main reasons for choosing IBM over others. 1) Pricing 2) The conversation during the sales stage. The team at IBM understood our requirements and acted as consultants instead of sales people. They genuinely focused on providing a solution to our pain points which reflected during the implementation and continued after go-live in the form of technical support
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
I consider IBM API Connect as a business capability enabler - the ROI level is practically secondary.
With this platform at the core, associated architectural framework and guardrails ensure that we can progress with distributed development and automation in autonomous teams - a key factor to deliver required time to market performance.
At this time, security and trust is key. A flexible yet secure API manager layer is necessary to ensure our relationships with partners and customers.
