Creatio vs HubSpot CRM

• Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
• The system is really easy to use. Users pick it up & love it immediately.
• Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
• Cost: Definitely competitive.

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• Hubspot CRM is fantastically easy to navigate and use. Having used three other big-name CRM systems, I would say Hubspot has been by far the easiest to set up and use on a regular basis. The list and contact profile views are beautifully designed and intuitive to manipulate as needed.
• Hubspot CRM's Lists functionality is so convenient for segmenting your master contact list in all sorts of ways. I use it anytime I need to find out how many or who from our list fits a narrow set of criteria. Even in past jobs where we had other database tools that we could use, Hubspot was the fastest and easiest to get that information.
• Hubspot makes it easy to import your contact lists from other tools and sources. The migration tool is intuitive and works reliably. I was able to onboard a list of about 500 contacts in less than 10 minutes, including the time it took to diagnose compatibility errors on the first import.

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• Having more marketplace solutions that add to the system’s functionality would be great.
• We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
• We would also like to see some improvements to the customer portal.

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• The ON or OFF nature of tracking email means that you’re not only capturing conversations with prospects, but with anyone you interact with. This can add redundant or undesirable data to your CRM. It would be nice to be more selective with tracking, or have the ability to customize tracking specific types of interactions.
• Setup and Implementation calls were not extensively planned or organized, meaning we spent much of our time with the specialist going over previously discussed user requirements and troubleshooting, rather than implementing our desired state.
• Features and functionalities like data point anchoring for reporting (which were promised during the sales process), were either incomplete or did not function as expected. Once we entered a formal engagement, it was communicated to us that we could not build some of our desired reports as envisioned and that email tracking would only be possible by manually clicking a checkbox in all outgoing messages. This led to further troubleshooting and requirements gathering, taking away from our bank of allotted hours with our implementation specialist.
• Our client success manager was very helpful and friendly, however, no clear communication channels were established outside the CSM. This meant that we couldn’t always be sure where to properly route requests for setup, feature clarification, etc., as some of those responsibilities were not the CSMs.
• Once our requirements became more clear to the Services team, we were informed that we would need to invest in the more expensive version of Hubspot CRM for Premium features and customization, some of which would not be available until an upcoming release.
• We ended up having to manage most of the data migration ourselves, relying on an intern and internal project management to manually de-duplicate contact and company details from Pipedrive.
• Reporting and dashboard-building on outreach activities was cumbersome, and not intuitive, relying on an axis-system of data points that even our Implementation Specialist struggled with at times.

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• bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
• Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
• The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.

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• Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
• Better deal tracking and reporting.
• More effective followups using the rich background information available on the timeline.
• Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.

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