What users are saying about
25 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Likelihood to Recommend

Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Creatio
9.5
LexisNexis InterAction
5.1
Customer data management / contact management
Creatio
9.9
LexisNexis InterAction
8.0
Workflow management
Creatio
9.6
LexisNexis InterAction
3.0
Territory management
Creatio
9.1
LexisNexis InterAction
3.0
Opportunity management
Creatio
9.6
LexisNexis InterAction
5.0
Integration with email client (e.g., Outlook or Gmail)
Creatio
9.4
LexisNexis InterAction
8.0
Contract management
Creatio
9.5
LexisNexis InterAction
Quote & order management
Creatio
10.0
LexisNexis InterAction
Interaction tracking
Creatio
9.2
LexisNexis InterAction
3.0
Channel / partner relationship management
Creatio
9.4
LexisNexis InterAction
6.0

Customer Service & Support

Creatio
9.1
LexisNexis InterAction
8.7
Case management
Creatio
9.7
LexisNexis InterAction
8.0
Call center management
Creatio
8.5
LexisNexis InterAction
9.0
Help desk management
Creatio
9.1
LexisNexis InterAction
9.0

Marketing Automation

Creatio
9.6
LexisNexis InterAction
8.0
Lead management
Creatio
9.6
LexisNexis InterAction
7.0
Email marketing
Creatio
9.5
LexisNexis InterAction
9.0

CRM Project Management

Creatio
9.0
LexisNexis InterAction
4.7
Task management
Creatio
9.4
LexisNexis InterAction
5.0
Billing and invoicing management
Creatio
8.2
LexisNexis InterAction
4.0
Reporting
Creatio
9.5
LexisNexis InterAction
5.0

CRM Reporting & Analytics

Creatio
9.5
LexisNexis InterAction
4.3
Forecasting
Creatio
9.4
LexisNexis InterAction
4.0
Pipeline visualization
Creatio
9.4
LexisNexis InterAction
4.0
Customizable reports
Creatio
9.5
LexisNexis InterAction
5.0

Customization

Creatio
9.9
LexisNexis InterAction
4.3
Custom fields
Creatio
9.9
LexisNexis InterAction
4.0
Custom objects
Creatio
9.9
LexisNexis InterAction
4.0
Scripting environment
Creatio
10.0
LexisNexis InterAction
4.0
API for custom integration
Creatio
9.8
LexisNexis InterAction
5.0

Security

Creatio
9.2
LexisNexis InterAction
8.0
Single sign-on capability
Creatio
9.1
LexisNexis InterAction
8.0
Role-based user permissions
Creatio
9.2
LexisNexis InterAction
8.0

Social CRM

Creatio
9.4
LexisNexis InterAction
4.5
Social data
Creatio
9.2
LexisNexis InterAction
4.0
Social engagement
Creatio
9.7
LexisNexis InterAction
5.0

Integrations with 3rd-party Software

Creatio
8.4
LexisNexis InterAction
5.0
Marketing automation
Creatio
8.4
LexisNexis InterAction
5.0
Compensation management
Creatio
LexisNexis InterAction
5.0

Platform

Creatio
9.0
LexisNexis InterAction
5.0
Mobile access
Creatio
9.0
LexisNexis InterAction
5.0

Pros

Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

Cons

Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

Alternatives Considered

Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

LexisNexis InterAction

No answers on this topic

Return on Investment

Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Creatio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
$3,000*

* Per installation

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Creatio
9.4
LexisNexis InterAction
6.0

Add comparison