Criteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…
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StackAdapt
Score 7.9 out of 10
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StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
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Pricing
Criteo Commerce Growth
StackAdapt
Editions & Modules
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Offerings
Pricing Offerings
Criteo Commerce Growth
StackAdapt
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Criteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.
We have evaluated Criteo because we have many eCommerce clients. But we decided against it because StackAdapt seems to have much better and complete targeting options and ways to optimize campaigns post-launch, whereas Criteo feels more like a "spray & pray" approach. …
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately. The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data
You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
StackAdapt is significantly less expensive than The Trade Desk. StackAdapt doesn't have campaign minimums, unlike The Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to The Trade Desk but without the high contract.
More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Excellent traffic from our ads. Traffic exceeded our forecast.
Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
