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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Tableau Cloud

    Score8.1 out of 10
    N/ATableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.

    $15

    per month per user

    Pricing
    Criteo Commerce GrowthTableau Cloud
    Editions & Modules
    No answers on this topic
    Tableau Viewer
    $15
    per month billed annually per user
    Enterprise Viewer
    $35
    per month billed annually per user
    Tableau Explorer
    $42
    per month billed annually per user
    Enterprise Explorer
    $70
    per month billed annually per user
    Tableau Creator
    $75
    per month billed annually per user
    Enterprise Creator
    $115
    per month billed annually per user
    Tableau+
    Contact Sales
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthTableau Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.—
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthTableau Cloud
    Considered Both Products
    Criteo
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    92%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    89%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Criteo Commerce GrowthTableau Cloud
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Tableau Cloud
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Tableau Cloud
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Tableau Cloud
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.656 Ratings
    Customizable dashboards00 Ratings8.774 Ratings
    Report Formatting Templates00 Ratings6.663 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    5% below category average
    Drill-down analysis00 Ratings8.574 Ratings
    Formatting capabilities00 Ratings7.371 Ratings
    Integration with R or other statistical packages00 Ratings6.147 Ratings
    Report sharing and collaboration00 Ratings8.672 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.8
    72 Ratings
    5% below category average
    Publish to Web00 Ratings8.668 Ratings
    Publish to PDF00 Ratings7.567 Ratings
    Report Versioning00 Ratings7.655 Ratings
    Report Delivery Scheduling00 Ratings8.559 Ratings
    Delivery to Remote Servers00 Ratings6.738 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.9
    70 Ratings
    1% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.267 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.366 Ratings
    Predictive Analytics00 Ratings7.857 Ratings
    Pattern Recognition and Data Mining00 Ratings7.26 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    8.4
    69 Ratings
    1% below category average
    Multi-User Support (named login)00 Ratings8.363 Ratings
    Role-Based Security Model00 Ratings7.756 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.659 Ratings
    Report-Level Access Control00 Ratings8.87 Ratings
    Single Sign-On (SSO)00 Ratings8.754 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.5
    59 Ratings
    3% below category average
    Responsive Design for Web Access00 Ratings7.457 Ratings
    Mobile Application00 Ratings7.744 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.851 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Criteo Commerce Growth and Tableau Cloud
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Tableau Cloud
    7.0
    41 Ratings
    10% below category average
    REST API00 Ratings8.136 Ratings
    Javascript API00 Ratings7.534 Ratings
    iFrames00 Ratings6.833 Ratings
    Java API00 Ratings5.729 Ratings
    Themeable User Interface (UI)00 Ratings6.735 Ratings
    Customizable Platform (Open Source)00 Ratings7.232 Ratings
    Best Alternatives
    Criteo Commerce GrowthTableau Cloud
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    AdRoll
    Score3.7 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthTableau Cloud
    Likelihood to Recommend
    8.4
    (58 ratings)
    8.9
    (76 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (12 ratings)
    8.6
    (29 ratings)
    Support Rating
    9.1
    (12 ratings)
    8.7
    (20 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (49 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (49 ratings)
    User Testimonials
    Criteo Commerce GrowthTableau Cloud
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
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    Tableau
    If you're using Tableau as the primary BI tool, then Tableau Cloud is well suited to publish and share the results with a wide(r) audience. It is well suited for various degrees of self-service proficiency, from pure consumers of analytical work to more advanced users who can use web editing for smaller or larger adjustments, and even for desktop power users who will publish their work to Tableau Cloud. It has many good ways to organize the content and make it easily accessible via search, favorites, folders, collections ("playlists for your data"), or history ("recents"). It might not be ideally suited if there are many on-prem sources to be used (even though there are options to connect them) or if you have very special requirements regarding custom server setup, which is limited in a shared cloud environment like Tableau Cloud.
    Incentivized
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    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
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    Tableau
    • Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
    • The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
    • The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
    Incentivized
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    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
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    Tableau
    • Can be a steep learning curve for new users
    • Modeling and building algorithms aren't always intuitive and take some testing/retesting to ensure it's working as it should
    • Inability to integrate easily with our HRIS platform. Reports are pulled from HRIS at various intervals and uploaded into Tableau
    Incentivized
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    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
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    Tableau
    No answers on this topic
    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
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    Tableau
    Based on comments from our clients, I awarded it this grade. Non-technical customers frequently compliment us on the ease with which they can utilize Tableau Online. Usability is rarely a source of contention amongst our customers. Few complaints have come from me as a user of our internal products.
    Incentivized
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    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
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    Tableau
    I have not had any issues that require customer support from Tableau at this time, which speaks well to Tableau. I have taken an online course with Tableau and it was very professional and well done, so based on that I would assume a similar level of quality for their customer service.
    Incentivized
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    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
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    Tableau
    In determining whether to go with Tableau Online versus Alteryx, two important factors stood out in determining our go-to solution. First, while Alteryx is an impressive tool for data cleansing, it did not stack up in terms of data visualization capabilities. Tableau, on the other hand, provided us everything we needed in terms of visualizing our data and analytics. The second factor is cost. Well neither solution would be considered cheap, Tableau was the more cost effective solution for our needs.
    Incentivized
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    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
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    Tableau
    • When we release new products, we are now able to quickly see data and toggle between current periods and previous to see performance
    • Generating new reports requires less IT time to build
    • Data can be shared across many different device types
    • We now have integration where our customers can extract data from our software more easily-this was a big ask from our customers
    Incentivized
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    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.