Critical Mention vs eClincher

• Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
• The ability to create tailored clips of each mention and quickly share them is unparalleled.
• The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.

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• eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
• Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
• Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.

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• I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
• One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
• Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.

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• It's not very visually appealing, but this is not a dealbreaker.
• The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
• The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.

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• Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
• One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
• Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.

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• Makes it much easier to manage our social publishing
• Makes it much easier to manage our social engagement
• Makes it much easier to manage our social reporting

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