Critical Mention vs eClincher

• Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
• I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
• Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.

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• eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
• Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
• Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.

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• Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
• 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
• Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.

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• It's not very visually appealing, but this is not a dealbreaker.
• The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
• The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.

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• Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
• One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
• Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.

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• Makes it much easier to manage our social publishing
• Makes it much easier to manage our social engagement
• Makes it much easier to manage our social reporting

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