What users are saying about
27 Ratings
28 Ratings
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Score 9.3 out of 100
27 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • Critical Mention is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
  • Muck Rack is rated higher in 1 area: Usability

Likelihood to Recommend

9.2

Critical Mention

92%
20 Ratings
8.4

Muck Rack

84%
12 Ratings

Likelihood to Renew

10.0

Critical Mention

100%
7 Ratings
8.0

Muck Rack

80%
1 Rating

Usability

9.0

Critical Mention

90%
2 Ratings
10.0

Muck Rack

100%
1 Rating

Availability

8.0

Critical Mention

80%
2 Ratings

Muck Rack

N/A
0 Ratings

Support Rating

10.0

Critical Mention

100%
2 Ratings
9.5

Muck Rack

95%
6 Ratings

Implementation Rating

10.0

Critical Mention

100%
2 Ratings
5.0

Muck Rack

50%
1 Rating

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Tom McGuire | TrustRadius Reviewer

Muck Rack

Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.
Anonymous | TrustRadius Reviewer

Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
Anonymous | TrustRadius Reviewer

Muck Rack

  • Muck Rack allows us to host releases on our website or client websites and point to them in a pitch email, helping drive further site traffic.
  • Muck Rack monitors and keeps us up to date with changes in status for journalists we monitor.
  • Muck Rack allows us to monitor unlimited clients and create detailed coverage reports on any business or topic we need.
Anonymous | TrustRadius Reviewer

Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Jerry Kambic | TrustRadius Reviewer

Muck Rack

  • There is a weird process in the media lists when you add new names to the list. I know it tracks the date they were entered but the sorting is difficult to manage. ...I have to go into that process to give you specific guidance on what should be changed. I'll do that next time I encounter it.
  • I wish that there was a better way to search regionally or by DMA rank. I'd like to see the media outlet's circulation numbers on the first screen in a search or allow me to filter.
  • I wish there was a better way to see a real difference between registered media and the giant world of contributors and other wonks. Anyone with a commentary gets pulled into the general list yet many contributors are perfect targets for pitches so I don't want to eliminate them by selecting only registered media.
Jennifer Harrison, APR | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

Critical Mention Editions & Modules

Additional Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$5,000 per year

Muck Rack Editions & Modules

Edition
Muck Rack$5,0001
  1. per year
Additional Pricing Details

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Muck Rack

Muck Rack 8.0
Based on 1 answer
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Kelly Saux | TrustRadius Reviewer

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Muck Rack

Muck Rack 10.0
Based on 1 answer
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
Kelly Saux | TrustRadius Reviewer

Support Rating

Critical Mention

Critical Mention 10.0
Based on 2 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Muck Rack

Muck Rack 9.5
Based on 6 answers
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Anonymous | TrustRadius Reviewer

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 2 answers
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Muck Rack

Muck Rack 5.0
Based on 1 answer
I was not involved with the implementation.
Kelly Saux | TrustRadius Reviewer

Alternatives Considered

Critical Mention

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Anonymous | TrustRadius Reviewer

Muck Rack

Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
Scott Rosenblum | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

Muck Rack

  • Muck Rack helps you not only identify the right contacts for a specific pitch or news moment but also provides the most up to date and accurate contacts details for the reporter including their address, email and social media handles.
  • Muck Rack's "who shared my link" feature allows for a seamless way to see who shared and who has reposted or engaged with a specific article, calculating impressions to show the impact of secured coverage or competitor news for clients.
Anonymous | TrustRadius Reviewer

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