Cronycle was market intelligence platform for market research, product innovation, and sales enablement teams. It enabled discovery of a variety of data (including articles, documents, conversations, and more) from top experts across 80,000 topics, delivering relevant content that users need to know about. The service has been discontinued.
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Oktopost
Score9 out of 10
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Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…
Prior to adopting Cronycle, our research team had a variety of different ways in which they would discover, store and share information. These methods were often inconsistent, with many smaller teams or sub-groups of researchers operating independently of others. In many cases, content that was potentially useful to more than one colleague was not being shared at all. We had thousands of different sources, accessed through varying methods and stored in different locations/systems, and very few colleagues would have had an idea of which sources other team members were using. Furthermore, we became aware as a team that while between us we were pulling in a lot of information, much of what was being discovered was not necessarily being acted upon, or indeed being read by the colleague to whom it was most relevant. We also needed to become more targeted, and indeed more selective, in the information we were seeing, and Cronycle -specifically through the Sources Library, the Feeds, and the tagging and notification functionality - has enabled us to do just this. There has been a genuinely transformative outcome to our information gathering ability, borne out by specific metrics, which Cronycle has also provided us with via the Enterprise account.
Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For some reason logging on for a few months does not go as easy as usual, because nowadays I need a least two attempts to log in.
I think I do only use the core functionality of Cronycle: getting indication info by keywords via multiple sites.
Vice versa: if people come to me with a suspected issue, I double-check via Cronycle by entering that issue as search in found results. A low occurrence often indicates the suspected issue likely is not so severe.
Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
Any issues with the platform have always been resolved quickly. I have never previously worked with a third party software provider whose support team is as responsive.
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Hootsuite publication prep and scheduling is great, better than Cronycl (a manual process) Cronycl management of feeds, filtering creation of topical boards are excellent, Hootsuite doesn't offer this. Cronycle I find it easier, more attractive, and better filtering than Buffer, though Buffer was slightly better at the publication prep.
The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
Ability to quickly post allows for immediate input during time sensitive social discussions.
