What users are saying about
49 Ratings
41 Ratings
49 Ratings
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Score 7.1 out of 100
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Highlights

Crunchbase and Owler are both marketing and sales intelligence databases that provide users with detailed firmographic and financial information about organizations. Both products are preferred by midsize organizations on TrustRadius.com. 

These databases can be used for conducting due diligence about potential investment opportunities, sales research about prospects and current clients, gathering competitive intelligence, and conducting market research. 

Features

At their core, both products are online databases that allow users to search for company profiles. Each includes information about company size, key executives, the organization’s revenue, and recent news and updates. Both tools also allow users to monitor a certain number of companies. However, both websites have a few unique features and types of information as well. 

For example, Crunchbase allows users to save specific company searches, see a detailed view of an organization’s funding history, see web traffic information from Similar Web, and import and export lists for easier searching. Overall, Crunchbase specializes in providing detailed funding information about organizations. 

On the other hand, Owler focuses on providing competitive information for each company which includes a set of relevant competitors. Paid users can also set up a customizable dashboard that includes alerts and tracking for specific businesses. Notably, Crunchbase does not provide information about an organization’s competitive set. 

Limitations

While both tools help organizations obtain sales and marketing intelligence data, each has a few limitations to be aware of. 

Users on TrustRadius note that the Crunchbase mobile app is not very user-friendly and needs more work. The data can also be outdated and may need additional verification. Crunchbase does not provide competitive intelligence for organizations. However, Crunchbase users remark that it is more user-friendly than Owler. 

In contrast, Owler does provide information about each organization’s competitive set, though only some of this information is available on its free plan. Users on TrustRadius point out that Owler can have large information inaccuracies and incomplete company profiles. Thus, users may need to spend extra time verifying if the information collected by Owler is correct. 

Pricing 

Both products have a limited free plan that requires registration, after that each vendor offers subscription-based pricing plans. 

Crunchbase’s Pro plan is $29 per user per month and pricing for their Enterprise plan is not disclosed on their website. The Pro plan includes the ability to monitor up to 100,000 companies, import lists to auto-find companies, export results, and increased customer support access. The Enterprise plan includes API access, bulk uploads, a Salesforce integration, real-time updates, and a dedicated customer success manager.

Owler’s free plan is more limited than Crunchbase’s; it only allows users to see information for 10 companies per month and see 3 competitors for each organization. It’s Plus plan is $99 per year, and it’s Pro plan is $420 per year. Both paid plans include expanded searching capabilities, unlocks more competitive data, and includes advanced search filters. The Pro plan also has no ads and a Salesforce sync. 

Notably, Owler’s plans are not priced per user, which is ideal for businesses that will have a large number of users utilizing the database. 

Feature Set Ratings

  • Owler ranks higher in 4 feature sets: Prospecting, Sales Intelligence Data Standards, Data Augmentation & Lead Qualification, Sales Intelligence Email Features

Prospecting

5.0

Crunchbase

50%
6.5

Owler

65%
Owler ranks higher in 6/6 features

Advanced search

5.3
53%
16 Ratings
5.9
59%
14 Ratings

Identification of new leads

5.2
52%
15 Ratings
6.4
64%
12 Ratings

List quality

4.2
42%
15 Ratings
5.9
59%
12 Ratings

List upload/download

5.1
51%
11 Ratings
6.1
61%
8 Ratings

Ideal customer targeting

4.5
45%
14 Ratings
7.5
75%
10 Ratings

Load time/data access

5.4
54%
14 Ratings
7.1
71%
11 Ratings

Sales Intelligence Data Standards

5.1

Crunchbase

51%
6.5

Owler

65%
Owler ranks higher in 3/3 features

Contact information

4.3
43%
14 Ratings
5.6
56%
8 Ratings

Company information

5.4
54%
17 Ratings
6.8
68%
14 Ratings

Industry information

5.7
57%
12 Ratings
7.0
70%
13 Ratings

Data Augmentation & Lead Qualification

5.8

Crunchbase

58%
7.8

Owler

78%
Owler ranks higher in 9/9 features

Lead qualification process

5.1
51%
9 Ratings
8.5
85%
9 Ratings

Smart lists and recommendations

5.1
51%
12 Ratings
7.5
75%
8 Ratings

Salesforce integration

5.7
57%
6 Ratings
7.0
70%
5 Ratings

Company/business profiles

4.9
49%
14 Ratings
7.3
73%
12 Ratings

Alerts and reminders

6.8
68%
10 Ratings
9.9
99%
9 Ratings

Data hygiene

5.8
58%
11 Ratings
6.4
64%
11 Ratings

Automatic data refresh

5.8
58%
6 Ratings
7.4
74%
9 Ratings

Tags

6.6
66%
8 Ratings
7.1
71%
7 Ratings

Filters and segmentation

6.6
66%
12 Ratings
9.0
90%
10 Ratings

Sales Intelligence Email Features

4.6

Crunchbase

46%
8.8

Owler

88%
Owler ranks higher in 2/2 features

Sales email templates

4.6
46%
4 Ratings
8.8
88%
4 Ratings

Append emails to records

4.6
46%
4 Ratings
8.8
88%
4 Ratings

Attribute Ratings

  • Owler is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

5.5

Crunchbase

55%
18 Ratings
6.9

Owler

69%
16 Ratings

Likelihood to Renew

Crunchbase

N/A
0 Ratings
10.0

Owler

100%
1 Rating

Usability

Crunchbase

N/A
0 Ratings
10.0

Owler

100%
3 Ratings

Availability

Crunchbase

N/A
0 Ratings
7.0

Owler

70%
2 Ratings

Performance

Crunchbase

N/A
0 Ratings
8.0

Owler

80%
2 Ratings

Support Rating

1.0

Crunchbase

10%
1 Rating
9.0

Owler

90%
2 Ratings

Implementation Rating

Crunchbase

N/A
0 Ratings
8.0

Owler

80%
2 Ratings

Likelihood to Recommend

Crunchbase

Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Pros

Crunchbase

  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Anonymous | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

Crunchbase

  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Anonymous | TrustRadius Reviewer

Owler

  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0

Crunchbase Editions & Modules

Edition
Crunchbase Starter$291
Crunchbase Pro$491
Basic$0
Crunchbase EnterpriseCustom Billing
  1. per month, per user
  2. none
Additional Pricing Details

Owler

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$8.25 per month

Owler Editions & Modules

Edition
Plus (personal use)$991
Pro$4201
TeamsContact Sales
  1. per year
  2. none
Additional Pricing Details

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 2 answers
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 2 answers
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

Crunchbase

Crunchbase 1.0
Based on 1 answer
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Anonymous | TrustRadius Reviewer

Owler

Owler 9.0
Based on 2 answers
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 2 answers
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Anonymous | TrustRadius Reviewer

Owler

I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
Jonathan Garbin | TrustRadius Reviewer

Return on Investment

Crunchbase

  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Lindsey Schultz | TrustRadius Reviewer

Owler

  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
Fraser Murphy | TrustRadius Reviewer

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