What users are saying about
20 Ratings
25 Ratings
20 Ratings
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Score 9.1 out of 100
25 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Crunchbase

Well suited for sales professionals that are SDR/BDRs, account managers, account executives, customer success managers, and renewals. It is ideal for understanding quick financial intel to make better decisions when prospecting.Not suited for people who need detailed financial information. Just high-level.
Vivian Okere | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crunchbase
8.7
Owler
7.1
Advanced search
Crunchbase
9.2
Owler
6.6
Identification of new leads
Crunchbase
8.7
Owler
6.1
List quality
Crunchbase
8.3
Owler
7.7
List upload/download
Crunchbase
8.0
Owler
7.8
Ideal customer targeting
Crunchbase
8.5
Owler
6.6
Load time/data access
Crunchbase
9.6
Owler
7.9

Sales Intelligence Data Standards

Crunchbase
8.5
Owler
6.8
Contact information
Crunchbase
7.5
Owler
5.6
Company information
Crunchbase
9.0
Owler
7.3
Industry information
Crunchbase
9.0
Owler
7.6

Data Augmentation & Lead Qualification

Crunchbase
8.3
Owler
7.7
Lead qualification process
Crunchbase
8.1
Owler
6.4
Smart lists and recommendations
Crunchbase
8.2
Owler
7.1
Salesforce integration
Crunchbase
9.3
Owler
8.3
Company/business profiles
Crunchbase
9.0
Owler
7.8
Alerts and reminders
Crunchbase
7.5
Owler
8.9
Data hygiene
Crunchbase
8.3
Owler
8.1
Automatic data refresh
Crunchbase
7.0
Owler
6.6
Tags
Crunchbase
8.5
Owler
8.2
Filters and segmentation
Crunchbase
8.5
Owler
7.6

Sales Intelligence Email Features

Crunchbase
9.0
Owler
7.5
Sales email templates
Crunchbase
9.0
Owler
7.5
Append emails to records
Crunchbase
9.0
Owler
7.5

Pros

Crunchbase

  • Funding news - Huge strength to know immediately when a funding round is available.
  • UX/UI super easy to navigate making it a simple tool to use for early sales reps.
Anonymous | TrustRadius Reviewer

Owler

  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Parker O'Very | TrustRadius Reviewer

Cons

Crunchbase

  • Timely data. We also use Owler for company funding alerts. Since Owler scans the web for press releases from the set of companies you follow, it is often more "on time" when it comes to major funding rounds. Crunchbase usually catches up within the month.
  • There are data discrepancies sometimes between a company profile on Crunchbase vs that company's profile on LinkedIn. It could be that Crunchbase is more accurate, but we just don't know.
Parker O'Very | TrustRadius Reviewer

Owler

  • The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
  • There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
  • More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Fraser Murphy | TrustRadius Reviewer

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

Owler

The only service somewhat similar to Owler that I have used is Sales Navigator. I like Owler better because it provides more information about prospective partners. The two tools are different but have some similarities, so I typically use them both. I think the notifications and alerts are better coming from Owler.
Anonymous | TrustRadius Reviewer

Return on Investment

Crunchbase

  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Lindsey Schultz | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crunchbase
9.8
Owler
7.8

Likelihood to Renew

Crunchbase
Owler
10.0

Usability

Crunchbase
Owler
10.0

Reliability and Availability

Crunchbase
Owler
7.0

Performance

Crunchbase
Owler
8.0

Support

Crunchbase
Owler
9.0

Implementation

Crunchbase
Owler
8.0

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