What users are saying about
25 Ratings
29 Ratings
25 Ratings
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Score 8.9 out of 100
29 Ratings
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Score 6.8 out of 100

Highlights

Crunchbase and Owler are both marketing and sales intelligence databases that provide users with detailed firmographic and financial information about organizations. Both products are preferred by midsize organizations on TrustRadius.com. 

These databases can be used for conducting due diligence about potential investment opportunities, sales research about prospects and current clients, gathering competitive intelligence, and conducting market research. 

Features

At their core, both products are online databases that allow users to search for company profiles. Each includes information about company size, key executives, the organization’s revenue, and recent news and updates. Both tools also allow users to monitor a certain number of companies. However, both websites have a few unique features and types of information as well. 

For example, Crunchbase allows users to save specific company searches, see a detailed view of an organization’s funding history, see web traffic information from Similar Web, and import and export lists for easier searching. Overall, Crunchbase specializes in providing detailed funding information about organizations. 

On the other hand, Owler focuses on providing competitive information for each company which includes a set of relevant competitors. Paid users can also set up a customizable dashboard that includes alerts and tracking for specific businesses. Notably, Crunchbase does not provide information about an organization’s competitive set. 

Limitations

While both tools help organizations obtain sales and marketing intelligence data, each has a few limitations to be aware of. 

Users on TrustRadius note that the Crunchbase mobile app is not very user-friendly and needs more work. The data can also be outdated and may need additional verification. Crunchbase does not provide competitive intelligence for organizations. However, Crunchbase users remark that it is more user-friendly than Owler. 

In contrast, Owler does provide information about each organization’s competitive set, though only some of this information is available on its free plan. Users on TrustRadius point out that Owler can have large information inaccuracies and incomplete company profiles. Thus, users may need to spend extra time verifying if the information collected by Owler is correct. 

Pricing 

Both products have a limited free plan that requires registration, after that each vendor offers subscription-based pricing plans. 

Crunchbase’s Pro plan is $29 per user per month and pricing for their Enterprise plan is not disclosed on their website. The Pro plan includes the ability to monitor up to 100,000 companies, import lists to auto-find companies, export results, and increased customer support access. The Enterprise plan includes API access, bulk uploads, a Salesforce integration, real-time updates, and a dedicated customer success manager.

Owler’s free plan is more limited than Couchbase’s; it only allows users to see information for 10 companies per month and see 3 competitors for each organization. It’s Plus plan is $99 per year, and it’s Pro plan is $420 per year. Both paid plans include expanded searching capabilities, unlocks more competitive data, and includes advanced search filters. The Pro plan also has no ads and a Salesforce sync. 

Notably, Owler’s plans are not priced per user, which is ideal for businesses that will have a large number of users utilizing the database. 

Likelihood to Recommend

Crunchbase

Crunchbase is well suited for doing a preliminary analysis of a private company. As a result of the user interface being easy to navigate, analysis can be completed in a quick and efficient manner. The web and mobile app data is also likely to be useful for sales personnel to gauge consumer traffic and interest in companies.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crunchbase
8.7
Owler
6.7
Advanced search
Crunchbase
8.7
Owler
5.9
Identification of new leads
Crunchbase
8.7
Owler
6.6
List quality
Crunchbase
8.5
Owler
5.8
List upload/download
Crunchbase
8.4
Owler
7.8
Ideal customer targeting
Crunchbase
8.0
Owler
6.5
Load time/data access
Crunchbase
9.8
Owler
7.8

Sales Intelligence Data Standards

Crunchbase
8.9
Owler
5.5
Contact information
Crunchbase
8.0
Owler
3.9
Company information
Crunchbase
9.2
Owler
5.5
Industry information
Crunchbase
9.5
Owler
7.1

Data Augmentation & Lead Qualification

Crunchbase
8.4
Owler
7.3
Lead qualification process
Crunchbase
7.7
Owler
5.8
Smart lists and recommendations
Crunchbase
8.0
Owler
6.6
Salesforce integration
Crunchbase
9.5
Owler
9.7
Company/business profiles
Crunchbase
9.3
Owler
5.8
Alerts and reminders
Crunchbase
7.7
Owler
9.0
Data hygiene
Crunchbase
8.6
Owler
6.1
Automatic data refresh
Crunchbase
7.0
Owler
6.2
Tags
Crunchbase
8.8
Owler
8.5
Filters and segmentation
Crunchbase
8.7
Owler
7.9

Sales Intelligence Email Features

Crunchbase
8.3
Owler
8.7
Sales email templates
Crunchbase
8.3
Owler
8.7
Append emails to records
Crunchbase
8.3
Owler
8.7

Pros

Crunchbase

  • Funding news - Huge strength to know immediately when a funding round is available.
  • UX/UI super easy to navigate making it a simple tool to use for early sales reps.
Anonymous | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

Crunchbase

  • Timely data. We also use Owler for company funding alerts. Since Owler scans the web for press releases from the set of companies you follow, it is often more "on time" when it comes to major funding rounds. Crunchbase usually catches up within the month.
  • There are data discrepancies sometimes between a company profile on Crunchbase vs that company's profile on LinkedIn. It could be that Crunchbase is more accurate, but we just don't know.
Parker O'Very | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

Crunchbase

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

Crunchbase

  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Lindsey Schultz | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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