Crunchbase and Owler are both marketing and sales intelligence databases that provide users with detailed firmographic and financial information about organizations. Both products are preferred by midsize organizations on TrustRadius.com.
These databases can be used for conducting due diligence about potential investment opportunities, sales research about prospects and current clients, gathering competitive intelligence, and conducting market research.
At their core, both products are online databases that allow users to search for company profiles. Each includes information about company size, key executives, the organization’s revenue, and recent news and updates. Both tools also allow users to monitor a certain number of companies. However, both websites have a few unique features and types of information as well.
For example, Crunchbase allows users to save specific company searches, see a detailed view of an organization’s funding history, see web traffic information from Similar Web, and import and export lists for easier searching. Overall, Crunchbase specializes in providing detailed funding information about organizations.
On the other hand, Owler focuses on providing competitive information for each company which includes a set of relevant competitors. Paid users can also set up a customizable dashboard that includes alerts and tracking for specific businesses. Notably, Crunchbase does not provide information about an organization’s competitive set.
While both tools help organizations obtain sales and marketing intelligence data, each has a few limitations to be aware of.
Users on TrustRadius note that the Crunchbase mobile app is not very user-friendly and needs more work. The data can also be outdated and may need additional verification. Crunchbase does not provide competitive intelligence for organizations. However, Crunchbase users remark that it is more user-friendly than Owler.
In contrast, Owler does provide information about each organization’s competitive set, though only some of this information is available on its free plan. Users on TrustRadius point out that Owler can have large information inaccuracies and incomplete company profiles. Thus, users may need to spend extra time verifying if the information collected by Owler is correct.
Both products have a limited free plan that requires registration, after that each vendor offers subscription-based pricing plans.
Crunchbase’s Pro plan is $29 per user per month and pricing for their Enterprise plan is not disclosed on their website. The Pro plan includes the ability to monitor up to 100,000 companies, import lists to auto-find companies, export results, and increased customer support access. The Enterprise plan includes API access, bulk uploads, a Salesforce integration, real-time updates, and a dedicated customer success manager.
Owler’s free plan is more limited than Couchbase’s; it only allows users to see information for 10 companies per month and see 3 competitors for each organization. It’s Plus plan is $99 per year, and it’s Pro plan is $420 per year. Both paid plans include expanded searching capabilities, unlocks more competitive data, and includes advanced search filters. The Pro plan also has no ads and a Salesforce sync.
Notably, Owler’s plans are not priced per user, which is ideal for businesses that will have a large number of users utilizing the database.
Provided by the TrustRadius Research Team
Published on July 14, 2020
Likelihood to Recommend
Feature Rating Comparison
Identification of new leads
Ideal customer targeting
Load time/data access
Lead qualification process
Smart lists and recommendations
Alerts and reminders
Automatic data refresh
Filters and segmentation
Sales email templates
Append emails to records
- Funding news - Huge strength to know immediately when a funding round is available.
- UX/UI super easy to navigate making it a simple tool to use for early sales reps.
- Owler enables the user to quickly find the data and information that he or she needs.
- I appreciate the customizable dashboard where you can set alerts and track companies you select.
- The latest news regarding the funding rounds of startup companies is especially helpful.
- The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
- Timely data. We also use Owler for company funding alerts. Since Owler scans the web for press releases from the set of companies you follow, it is often more "on time" when it comes to major funding rounds. Crunchbase usually catches up within the month.
- There are data discrepancies sometimes between a company profile on Crunchbase vs that company's profile on LinkedIn. It could be that Crunchbase is more accurate, but we just don't know.
- Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
- Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Likelihood to Renew
Reliability and Availability
Return on Investment
- Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
- We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
- It might add more value if we get a more expensive or advanced version.
- Owler is free and we haven't spent any money on it
- It gives news and updates about industry every day which helps us to know the latest news faster and react faster
- It gives our competitors information about us, which could be a negative ROI