Custify vs. QuestionPro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.7 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
QuestionPro
Score 9.4 out of 10
N/A
QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
$99
per month per user
Pricing
CustifyQuestionPro
Editions & Modules
No answers on this topic
Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
Contact Vendor
Offerings
Pricing Offerings
CustifyQuestionPro
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CustifyQuestionPro
Features
CustifyQuestionPro
Security
Comparison of Security features of Product A and Product B
Custify
7.0
11 Ratings
22% below category average
QuestionPro
-
Ratings
Role-based user permissions7.011 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
11 Ratings
8% below category average
QuestionPro
-
Ratings
API8.011 Ratings00 Ratings
Integration with Salesforce.com8.01 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
11 Ratings
3% above category average
QuestionPro
-
Ratings
Product usage9.011 Ratings00 Ratings
Help desk / support tickets9.11 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
11 Ratings
3% below category average
QuestionPro
-
Ratings
NPS surveys8.01 Ratings00 Ratings
Sponsor tracking8.02 Ratings00 Ratings
Customer profiles8.011 Ratings00 Ratings
Automated workflow9.011 Ratings00 Ratings
Internal collaboration7.011 Ratings00 Ratings
Customer health scoring9.011 Ratings00 Ratings
Customer segmentation9.011 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
11 Ratings
6% above category average
QuestionPro
-
Ratings
Customer health trends9.011 Ratings00 Ratings
Engagement analytics9.011 Ratings00 Ratings
Dashboards9.03 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Custify
-
Ratings
QuestionPro
9.7
4 Ratings
19% above category average
Survey templates00 Ratings10.04 Ratings
Themes00 Ratings9.04 Ratings
Custom logo/branding00 Ratings10.04 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Custify
-
Ratings
QuestionPro
9.7
5 Ratings
13% above category average
Changes to live survey00 Ratings10.05 Ratings
Question design help00 Ratings9.05 Ratings
Multiple question types00 Ratings10.05 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Custify
-
Ratings
QuestionPro
10.0
5 Ratings
19% above category average
Survey logic flexibility00 Ratings10.05 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Custify
-
Ratings
QuestionPro
9.4
5 Ratings
15% above category average
Response tracking00 Ratings10.05 Ratings
Data export00 Ratings10.05 Ratings
Standard reports00 Ratings8.05 Ratings
Custom reports00 Ratings10.04 Ratings
Analytics00 Ratings9.05 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Custify
-
Ratings
QuestionPro
10.0
5 Ratings
15% above category average
Access controls00 Ratings10.05 Ratings
Compliance00 Ratings10.04 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Custify
-
Ratings
QuestionPro
7.7
4 Ratings
5% below category average
Vendor-offered crowdsourcing00 Ratings5.33 Ratings
Respondent restrictions00 Ratings10.04 Ratings
Best Alternatives
CustifyQuestionPro
Small Businesses
ChurnZero
ChurnZero
Score 8.4 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CustifyQuestionPro
Likelihood to Recommend
9.0
(11 ratings)
10.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
7.6
(6 ratings)
Usability
9.0
(2 ratings)
10.0
(3 ratings)
Support Rating
9.0
(2 ratings)
7.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CustifyQuestionPro
Likelihood to Recommend
Custify
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
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QuestionPro Inc
QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
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Pros
Custify
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
QuestionPro Inc
  • Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
  • The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
  • It has a very nice combination of great power and ease of use.
  • The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
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Cons
Custify
  • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
  • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
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QuestionPro Inc
  • The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
  • Customer support is not very helpful.
  • Results of survey are not exported in a way that is easy to translate into R data frame.
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Likelihood to Renew
Custify
No answers on this topic
QuestionPro Inc
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
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Usability
Custify
I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
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QuestionPro Inc
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
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Support Rating
Custify
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
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QuestionPro Inc
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
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Implementation Rating
Custify
No answers on this topic
QuestionPro Inc
Try every feature and test take your surveys multiple times, running through different scenarios.
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Alternatives Considered
Custify
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
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QuestionPro Inc
First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
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Return on Investment
Custify
  • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
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QuestionPro Inc
  • QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
  • This is of course more efficient, but this could be expected of any software that automates a survey for you.
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ScreenShots

Custify Screenshots

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