Customer.io vs LeadSquared

Likelihood to Recommend

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.

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Verified User

Account Manager in Professional Services

Information Technology & Services Company, 11-50 employees

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Feature Rating Comparison

Customer.io

LeadSquared

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Landing pages

Customer.io

LeadSquared

Dashboards

Standard reports

Custom reports

Customer.io

LeadSquared

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Customer.io

LeadSquared

Calendaring

Event/webinar marketing

Customer.io

LeadSquared

Social sharing and campaigns

Social profile integration

Customer.io

LeadSquared

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Workflow building and management.
Extremely flexible and integrates easily with other services.
Solid email builder.
Webhook makes it easy to send and receive data in event-driven contexts.
Support for liquid makes highly detailed personalization possible in every message.

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Joel McLean

Growth Product Manager

First.Real Estate, 51-200 employees

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LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
LeadSquared's user interface is very easy to understand and easy to use as well.

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Asif Ismail

Manager Sales and Pre-Sales

Simtest Dynamics LLPInformation Technology and Services, 201-500 employees

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Cons

I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
Reports section can be better with more customization related to industry and direct link to data view.

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Sanju Mathew George

Senior Manager - Digital Sales

Bharti AXA General InsuranceInsurance, 1001-5000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

LeadSquared 8.8

Based on 9 answers

It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.

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Suneet Singh Kochar

CEO

Fateh EducationEducation Management, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

LeadSquared 9.2

Based on 3 answers

Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options

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Aniruddh Rathore

AVP, Digital Marketing & Growth

UnivarietyE-Learning, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

LeadSquared 9.6

Based on 4 answers

Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc

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Aniruddh Rathore

AVP, Digital Marketing & Growth

UnivarietyE-Learning, 51-200 employees

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Alternatives Considered

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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Sean Anderson

Director of Operations

MyTimeInternet, 11-50 employees

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I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.

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Verified User

Partner in Other

Consumer Services Company, 1-10 employees

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Return on Investment

Fast testing for new products to specific groups. It saves a lot of time and money.
Removed workload from marketing = more time to make it better.
Better contact with specific groups, seeing a increase in sales because of this.

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Mike Koolwijk

Marketing Automation & SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Leads Management has become very easy.
Automated Lead Nurturing helps reduce a lot of manual work.
A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.

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Navdeep Trivedi

Head Digital Marketing

People CombineEducation Management, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Customer.io Editions & Modules

—

Additional Pricing Details

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$100*

* Per Account

LeadSquared Editions & Modules

Edition

Basic-Marketing Automation	$150¹
Standard-Marketing Automation	$400²
Enterprise-Marketing Automation	$1,200³
Lite - Sales +Mobile CRM	$15⁴
Pro - Sales +Mobile CRM	$30⁴

per month (5,000 contacts)
per month (25,000 contacts)
per month (100,000 contacts)
per month

Additional Pricing Details

—

Rating Summary

Customer.io

LeadSquared

Customer.io

LeadSquared

Customer.io

LeadSquared

Customer.io

LeadSquared

Likelihood to Recommend

Customer.io

LeadSquared

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Landing pages

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Customer.io

LeadSquared

Cons

Customer.io

LeadSquared

Likelihood to Renew

Customer.io

LeadSquared

Usability

Customer.io

LeadSquared

Support Rating

Customer.io

LeadSquared

Alternatives Considered

Customer.io

LeadSquared

Return on Investment

Customer.io

LeadSquared

Screenshots

Customer.io

LeadSquared

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Customer.io Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

LeadSquared Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison