What users are saying about
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 21 reviews and ratings
65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 65 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Customer.io
Feature Set Not Supported
N/A

7.6
LeadSquared
76%
LeadSquared ranks higher in 9/9 features
LeadSquared ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

7.3
73%
35 Ratings
Dynamic content

N/A
0 Ratings

8.1
81%
26 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.3
83%
23 Ratings
Landing pages

N/A
0 Ratings

6.0
60%
32 Ratings
A/B testing

N/A
0 Ratings

8.1
81%
10 Ratings
Mobile optimization

N/A
0 Ratings

6.7
67%
33 Ratings
Email deliverability reporting

N/A
0 Ratings

6.7
67%
73 Ratings
List management

N/A
0 Ratings

8.0
80%
37 Ratings
Triggered drip sequences

N/A
0 Ratings

9.1
91%
23 Ratings
Lead Management

Customer.io
Feature Set Not Supported
N/A

8.3
LeadSquared
83%
LeadSquared ranks higher in 4/4 features
LeadSquared ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

10.0
100%
37 Ratings
Lead scoring and grading

N/A
0 Ratings

8.7
87%
38 Ratings
Data quality management

N/A
0 Ratings

5.1
51%
16 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

9.3
93%
35 Ratings
Campaign Management

Customer.io
Feature Set Not Supported
N/A

4.6
LeadSquared
46%
LeadSquared ranks higher in 2/2 features
LeadSquared ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

2.1
21%
14 Ratings
Event/webinar marketing

N/A
0 Ratings

7.0
70%
23 Ratings
Social Media Marketing

Customer.io
Feature Set Not Supported
N/A

7.3
LeadSquared
73%
LeadSquared ranks higher in 2/2 features
LeadSquared ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

7.3
73%
19 Ratings
Social profile integration

N/A
0 Ratings

7.3
73%
21 Ratings
Reporting & Analytics

Customer.io
Feature Set Not Supported
N/A

10.0
LeadSquared
100%
LeadSquared ranks higher in 3/3 features
LeadSquared ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

10.0
100%
38 Ratings
Standard reports

N/A
0 Ratings

10.0
100%
38 Ratings
Custom reports

N/A
0 Ratings

10.0
100%
32 Ratings
Platform & Infrastructure

Customer.io
Feature Set Not Supported
N/A

8.7
LeadSquared
87%
LeadSquared ranks higher in 6/6 features
LeadSquared ranks higher in 6/6 features
API

N/A
0 Ratings

9.7
97%
30 Ratings
Role-based workflow & approvals

N/A
0 Ratings

7.7
77%
29 Ratings
Customizability

N/A
0 Ratings

9.0
90%
34 Ratings
Integration with Salesforce.com

N/A
0 Ratings

8.5
85%
9 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

8.7
87%
8 Ratings
Integration with SugarCRM

N/A
0 Ratings

8.6
86%
8 Ratings
Attribute Ratings
- Customer.io is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.8
Customer.io
98%
8 Ratings

8.7
LeadSquared
87%
40 Ratings
Likelihood to Renew

Customer.io
N/A
0 Ratings

8.8
LeadSquared
88%
9 Ratings
Usability

Customer.io
N/A
0 Ratings

9.4
LeadSquared
94%
3 Ratings
Support Rating

Customer.io
N/A
0 Ratings

9.7
LeadSquared
97%
6 Ratings
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Marketing Manager
FreelanceMarketing & Advertising, 1-10 employees
LeadSquared
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.

Verified User
Account Manager in Professional Services
Information Technology & Services Company, 11-50 employeesPros
Customer.io
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
LeadSquared
- Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
- The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
- Daily attendance history and man-days management can be done.
- Sales performance and their values are mapped clearly.
Senior Business Development Associate
Vedantu Innovations Pvt LtdEducation Management, 5001-10,000 employees
Cons
Customer.io
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Growth Product Manager
First.Real Estate, 51-200 employees
LeadSquared
- LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
- Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
- LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Manager Sales and Pre-Sales
Simtest Dynamics LLPInformation Technology and Services, 201-500 employees
Pricing Details
Customer.io
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$150 per month
Customer.io Editions & Modules
—
Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.LeadSquared
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100
Starting Price
$125 per month
LeadSquared Editions & Modules
Edition
Basic-Marketing Automation | $1501 |
---|---|
Standard-Marketing Automation | $4002 |
Enterprise-Marketing Automation | $1,2003 |
Lite - Sales +Mobile CRM | $154 |
Pro - Sales +Mobile CRM | $304 |
- per month (5,000 contacts)
- per month (25,000 contacts)
- per month (100,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
Customer.io
No score
No answers yet
No answers on this topic
LeadSquared
LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
CEO
Fateh EducationEducation Management, 11-50 employees
Usability
Customer.io
No score
No answers yet
No answers on this topic
LeadSquared
LeadSquared 9.4
Based on 3 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
AVP, Digital Marketing & Growth
UnivarietyE-Learning, 51-200 employees
Support Rating
Customer.io
No score
No answers yet
No answers on this topic
LeadSquared
LeadSquared 9.7
Based on 6 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
AVP, Digital Marketing & Growth
UnivarietyE-Learning, 51-200 employees
Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Director of Operations
MyTimeInternet, 11-50 employees
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.

Verified User
Partner in Other
Consumer Services Company, 1-10 employeesReturn on Investment
Customer.io
- Fast testing for new products to specific groups. It saves a lot of time and money.
- Removed workload from marketing = more time to make it better.
- Better contact with specific groups, seeing a increase in sales because of this.
Marketing Automation & SEO Specialist
Klantenfabriek.nlMarketing & Advertising, 1-10 employees
LeadSquared
- Leads Management has become very easy.
- Automated Lead Nurturing helps reduce a lot of manual work.
- A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Head Digital Marketing
People CombineEducation Management, 1001-5000 employees