What users are saying about
15 Ratings
54 Ratings
15 Ratings
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Score 9.3 out of 100
54 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

LeadSquared

Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
LeadSquared
8.3
WYSIWYG email editor
Customer.io
6.6
LeadSquared
8.3
Dynamic content
Customer.io
8.6
LeadSquared
8.2
Ability to test dynamic content
Customer.io
8.6
LeadSquared
8.6
A/B testing
Customer.io
7.9
LeadSquared
8.1
Mobile optimization
Customer.io
10.0
LeadSquared
8.4
Email deliverability reporting
Customer.io
7.7
LeadSquared
8.4
List management
Customer.io
10.0
LeadSquared
8.4
Triggered drip sequences
Customer.io
9.5
LeadSquared
9.3
Landing pages
Customer.io
LeadSquared
7.0

Reporting & Analytics

Customer.io
5.9
LeadSquared
9.9
Dashboards
Customer.io
5.4
LeadSquared
9.9
Standard reports
Customer.io
5.4
LeadSquared
9.9
Custom reports
Customer.io
7.0
LeadSquared
10.0

Lead Management

Customer.io
LeadSquared
8.7
Lead nurturing
Customer.io
LeadSquared
10.0
Lead scoring and grading
Customer.io
LeadSquared
10.0
Data quality management
Customer.io
LeadSquared
5.1
Automated sales alerts and tasks
Customer.io
LeadSquared
9.9

Campaign Management

Customer.io
LeadSquared
5.3
Calendaring
Customer.io
LeadSquared
2.1
Event/webinar marketing
Customer.io
LeadSquared
8.5

Social Media Marketing

Customer.io
LeadSquared
8.2
Social sharing and campaigns
Customer.io
LeadSquared
8.2
Social profile integration
Customer.io
LeadSquared
8.1

Platform & Infrastructure

Customer.io
LeadSquared
8.7
API
Customer.io
LeadSquared
9.5
Role-based workflow & approvals
Customer.io
LeadSquared
8.1
Customizability
Customer.io
LeadSquared
9.0
Integration with Salesforce.com
Customer.io
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Customer.io
LeadSquared
8.7
Integration with SugarCRM
Customer.io
LeadSquared
8.6

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.2
Based on 3 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.6
Based on 4 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Customer.io
9.0
LeadSquared
8.3

Likelihood to Renew

Customer.io
LeadSquared
8.8

Usability

Customer.io
LeadSquared
9.2

Support Rating

Customer.io
LeadSquared
9.6

Add comparison