What users are saying about
21 Ratings
65 Ratings
21 Ratings
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Score 8.9 out of 100
65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.6

    LeadSquared

    76%
    LeadSquared ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.3
    73%
    35 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.1
    81%
    26 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    23 Ratings

    Landing pages

    N/A
    0 Ratings
    6.0
    60%
    32 Ratings

    A/B testing

    N/A
    0 Ratings
    8.1
    81%
    10 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.7
    67%
    33 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    6.7
    67%
    73 Ratings

    List management

    N/A
    0 Ratings
    8.0
    80%
    37 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.1
    91%
    23 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.3

    LeadSquared

    83%
    LeadSquared ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    10.0
    100%
    37 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.7
    87%
    38 Ratings

    Data quality management

    N/A
    0 Ratings
    5.1
    51%
    16 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    9.3
    93%
    35 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    4.6

    LeadSquared

    46%
    LeadSquared ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    2.1
    21%
    14 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.0
    70%
    23 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.3

    LeadSquared

    73%
    LeadSquared ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.3
    73%
    19 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.3
    73%
    21 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    10.0

    LeadSquared

    100%
    LeadSquared ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    10.0
    100%
    38 Ratings

    Standard reports

    N/A
    0 Ratings
    10.0
    100%
    38 Ratings

    Custom reports

    N/A
    0 Ratings
    10.0
    100%
    32 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    8.7

    LeadSquared

    87%
    LeadSquared ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    9.7
    97%
    30 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.7
    77%
    29 Ratings

    Customizability

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.5
    85%
    9 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.6
    86%
    8 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    8.7

    LeadSquared

    87%
    40 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    8.8

    LeadSquared

    88%
    9 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    9.4

    LeadSquared

    94%
    3 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    9.7

    LeadSquared

    97%
    6 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    LeadSquared

    Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
    Anonymous | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    LeadSquared

    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Irfanudeen S | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    LeadSquared

    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Asif Ismail | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    LeadSquared

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $100

    Starting Price

    $125 per month

    LeadSquared Editions & Modules

    Edition
    Basic-Marketing Automation$1501
    Standard-Marketing Automation$4002
    Enterprise-Marketing Automation$1,2003
    Lite - Sales +Mobile CRM$154
    Pro - Sales +Mobile CRM$304
    1. per month (5,000 contacts)
    2. per month (25,000 contacts)
    3. per month (100,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Customer.io

    No score
    No answers yet
    No answers on this topic

    LeadSquared

    LeadSquared 8.8
    Based on 9 answers
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Suneet Singh Kochar | TrustRadius Reviewer

    Usability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    LeadSquared

    LeadSquared 9.4
    Based on 3 answers
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
    Aniruddh Rathore | TrustRadius Reviewer

    Support Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    LeadSquared

    LeadSquared 9.7
    Based on 6 answers
    Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
    Aniruddh Rathore | TrustRadius Reviewer

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    LeadSquared

    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    LeadSquared

    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Navdeep Trivedi | TrustRadius Reviewer

    Screenshots

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