Cvent Surveys vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cvent Surveys
Score 9.3 out of 10
N/A
Cvent Surveys (formerly Inquisium) is an online survey tool. Cvent's main offering is an event management platform. Cvent Surveys covers several survey use cases, including sample surveys, customer satisfaction & feedback, employee satisfaction & feedback, event feedback, and training & development. Features of the software include survey creation, survey templates, question types, and survey reporting. If you're looking for great online survey software or a feedback management platform, you've…N/A
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Cvent SurveysMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cvent SurveysMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Cvent SurveysMailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cvent Surveys
7.6
7 Ratings
3% below category average
Mailchimp
-
Ratings
Survey templates7.37 Ratings00 Ratings
Themes6.86 Ratings00 Ratings
Custom logo/branding8.67 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cvent Surveys
8.5
7 Ratings
1% below category average
Mailchimp
-
Ratings
Changes to live survey8.96 Ratings00 Ratings
Question design help8.36 Ratings00 Ratings
Multiple question types8.47 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cvent Surveys
7.4
6 Ratings
12% below category average
Mailchimp
-
Ratings
Survey logic flexibility7.46 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cvent Surveys
7.9
7 Ratings
4% below category average
Mailchimp
-
Ratings
Response tracking8.27 Ratings00 Ratings
Data export8.37 Ratings00 Ratings
Standard reports7.47 Ratings00 Ratings
Custom reports7.47 Ratings00 Ratings
Analytics8.36 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cvent Surveys
8.3
7 Ratings
1% below category average
Mailchimp
-
Ratings
Access controls8.47 Ratings00 Ratings
Compliance8.26 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cvent Surveys
7.5
6 Ratings
8% below category average
Mailchimp
-
Ratings
Respondent restrictions7.56 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cvent Surveys
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
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User Ratings
Cvent SurveysMailchimp
Likelihood to Recommend
10.0
(12 ratings)
8.0
(499 ratings)
Likelihood to Renew
9.0
(5 ratings)
8.5
(51 ratings)
Usability
8.9
(3 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
8.9
(3 ratings)
7.9
(15 ratings)
Implementation Rating
-
(0 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Cvent SurveysMailchimp
Likelihood to Recommend
Cvent
Cvent Surveys is well suited for gathering post-event data from the audience. It has easy reporting and gives information from the audience that we would not normally have without speaking to each potential attendee separately. The program also allows us to collect data on flight information using sub questions for attendees.
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Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Cvent
  • Allows for the creation of chapters to easily manage different components of a survey that are targeted to specific individuals based on their program or contractual interaction with our company.
  • The canned reports available from within Cvent have proven most useful. We feel Cvent put a lot of thought into the most common operational types of reports that would benefit organizations without the need for producing adhoc reporting to meet the needs of creating valuable metrics.
  • The invitation process for uploading an invitation file is extremely easy. If automation is not feasible at the given time for the organization, having the ability to upload an invitation file and send out surveys is extremely intuitive and quick.
  • Training videos within Cvent have proven most effective when trying to solve a survey design problem. The videos are easy to locate and are very informative addressing all aspects of survey creation and design.
  • Templates from within Cvent are most useful. Though customization is great and part of Cvent, we have found from an IT perspective, that the numerous templates Cvent provides have alwayw proven to be the easiest way to get our requestors their Survey within a relatively quick turn-around time frame.
  • Email confirmation requirement. We feel this requirement within Cvent to insure that emails are being sent from a valid email address is crucial for our business from a customer satisfaction perspective, allowing our customers to realize the human factor behind the survey and as well as the ability to respond to individuals who reply to the survey invitation.
  • Configuration and design elements from both the survey and email perspective are both intuitive and quick to use. Cvent guides you through the design process from beginning to end.
  • Testing capabilities are incredible allowing for comments back to the development team as well as ease of importing or creating quick add respondents for assisting with the testing process.
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Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Cvent
  • It was a little tough to find the correct survey report to print. Maybe make them a sub category at the top that has the breakdown for each type of survey.
  • Having the option to automatically pop up surveys after a session, but also allow people to click into too.
  • Giving incentives to filling out surveys. Feedback is key to have.
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Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Cvent
Fortunately, the more integrated we become with Cvent, the easier it's going to get. As we've grown as an organization, we've also been able to launch additional events much easier with Cvent. My CEO wasn't too pleased with the addition of Cvent at first, but I definitely stuck up for our decision and it has paid off since
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Cvent
This program is so versatile to be able to do whatever is needed. There isn't a time that I have built a survey that hasn't done exactly what is needed. No matter how complicated the questions are, the data that is put out is easy for leadership to read and understand. That is what is needed. They shouldn't have to go through complex data and spend a lot of time trying to analyze it.
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Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Cvent
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Cvent
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Cvent
I have not needed to contact support before for this feature in Cvent. The support team for other features have been great though, so I will provide an answer for that. Cvent is on point with their customer care. They’re prompt and make sure the issue is fixed. They will also follow up with you to make sure everything is still working smoothly or if any additional help is needed
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Cvent
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Cvent
I think Cvent surveys feel more secure. It is also a program that we are likely using for the event or meeting already, so it's nice to just use the same program for both things. Cvent surveys are an additional expense which isn't always ideal and can be a hard sell in comparison to other programs or just utilizing email
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Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Cvent
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Cvent
  • Increased employee efficiency is a true statement for Cvent. It is efficient for both clients and sales representatives.
  • It also has a faster lead conversion and notifies you as soon as a client has accepted a proposal.
  • I would not say it has any negative impact at our company whatsover. Thank you Cvent for working so properly.
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.