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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Credit Insights

    Score7.6 out of 10
    N/ADun and Bradstreet's Credit Insights is for any small business owner who wants to know their business’s credit, offering real-time alerts when there are changes to business scores and ratings so the user can quickly spot potential issues and act fast. Strong business credit scores may not only help secure favorable financing terms and attract potential investors, but it may also signal reliability and trustworthiness to interested suppliers, partners, and customers.

    $49

    per month

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    D&B Credit InsightsGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    D&B Credit InsightsGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B Credit InsightsGoogle Analytics
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    24 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    19 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    28 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    21 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    19 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    D&B Credit InsightsGoogle Analytics
    Financial Research
    Comparison of Financial Research features of D&B Credit Insights and Google Analytics
    Feature
    D&B Credit Insights
    6.7
    27 Ratings
    9% below category average
    Google Analytics
    -
    Ratings
    Private Company Data6.525 Ratings00 Ratings
    Industry-Specific Information7.023 Ratings00 Ratings
    Independent Research Access6.021 Ratings00 Ratings
    M&A Analysis6.617 Ratings00 Ratings
    Supply Chain Data6.621 Ratings00 Ratings
    ESG Data6.318 Ratings00 Ratings
    Credit Ratings Reports7.726 Ratings00 Ratings
    Macroeconomic News6.619 Ratings00 Ratings
    Search Tools7.224 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of D&B Credit Insights and Google Analytics
    Feature
    D&B Credit Insights
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    D&B Credit InsightsGoogle Analytics
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    S&P Capital IQ
    Score7.5 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    S&P Capital IQ
    Score7.5 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B Credit InsightsGoogle Analytics
    Likelihood to Recommend
    7.5
    (30 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (51 ratings)
    Usability
    7.5
    (18 ratings)
    7.4
    (19 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (4 ratings)
    Performance
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.1
    (1 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    D&B Credit InsightsGoogle Analytics
    Likelihood to Recommend
    Dun Bradstreet
    D&B Credit Insights allows an organization to improve their credit score. It is great for companies who already have established credit terms but may not have kept up with improving their D&B scores. Small companies may find D&B Credit Insights challenging because it requires established credit relationships with vendors. It can be challenging to have D&B approve your documentation as a small business.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Dun Bradstreet
    • Tells you if businesses pay their bills: They're really good at providing reports that show how reliably a company pays its debts. This helps you decide if you can trust them as customers or partners.
    • They have tools that give you detailed information about businesses, making it easier to find potential customers for what you sell.
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Using the correct personal credit score. My score is not right and won't allow me to change it.
    • Have more financial options available for businesses that actually need funding. The requirements state we need to make a certain large amount in order to be approved for funds.
    • New and slow growing businesses should have business lives of credit automatically.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    Best product I've tried
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    The usability is good but could be better in my opinion. Once you login, the dashboard is great to quickly view things but they could have a better login experience. Overall, I think the usability is fine though as they provide a bunch of information that you can view quickly and easily.
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Dun Bradstreet
    It's always available
    Incentivized
    Read full review
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Dun Bradstreet
    Yes very fast load, accurate insights and breaks down details to help it's great
    Incentivized
    Read full review
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Dun Bradstreet
    Very friendly and efficient
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Dun Bradstreet
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Implementation Rating
    Dun Bradstreet
    Very easy and understandable
    Incentivized
    Read full review
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Alternatives Considered
    Dun Bradstreet
    I would say that D&B Credit Insights in comparable to Equifax Credit Risk and Experian Credit Risk. There is very little that set each apart as all provide vague information related to the credit of your business. All of them lack any specific recommendations for a business owner to improve their business credit standing.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Scalability
    Dun Bradstreet
    Very easy and accurate information
    Incentivized
    Read full review
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Return on Investment
    Dun Bradstreet
    • Being able to secure favorable terms for business financing has a huge impact on my business. Before building my business credit I had to rely solely on my personal credit and provide a personal guarantee. Now my business is separate and has its own business scores.
    • Previously I had to utlize MCA loans and other short term, high interest loans, where now I can qualify for much more favorable terms, lower interest rates, and business credit cards with better perks.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    D&B Credit Insights Screenshots

    Screenshot of D&B Credit Insights using Plaid to connect to a business accountScreenshot of D&B Credit Insights - All NotificationsScreenshot of D&B Credit Insights - Delinquency Score NotificationsScreenshot of D&B Credit Insights - Scores & Ratings