Likelihood to Recommend
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.
Read full review Pros Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries. Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to. Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy. Read full review They understand the marketing funnel and have created product to support each step of the journey. DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours. Sales does a good job of identifying our needs and making product recommendations. Read full review Cons Some contacts can be old. Perhaps they could consider validating some that are older than 5 years. They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally. Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact. Read full review We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough Read full review Likelihood to Renew
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
Read full review Usability
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
Read full review Support Rating
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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I enjoyed working with the initial rep and campaign manager, but as the campaign manager left the company, there was a gap in expertise and customer care. This drop-off in quality of care was notified internally and caused team members to raise concerns. Hopefully, we will see improvements with the most recent change in campaign managers.
Read full review Implementation Rating
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
Read full review Alternatives Considered Adobe Workfront
may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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The quality of leads that we got from INFUSE media was truly horrible. The leads often did not meet our qualifications set that would qualify them as MQLs and if they did, when they were reached out to, we were told they had no interest in converting and that they didn't even remember clicking the ad. So, we did not know for sure where the leads came from and we could not convert them. None of this is a problem with DemandScience.
Read full review Return on Investment The positive impact is gaining more direct contact information for hiring managers. Another positive factor is that it is completely free. You gain points for contact information when you add contact information. Since it is a free resource, there are no real negative impacts. Read full review We have been able to grow our lead numbers with high quality leads at a reasonable cost We have been able to generate just the leads we want to support our Business Development team We have been able to get our content in front of our specific TAL Read full review ScreenShots