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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Databox

    Score10 out of 10
    N/ADatabox is business intelligence software built for teams that need fast, actionable insights.

    $79

    per month

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    DataboxGoogle Universal Analytics (discontinued)
    Editions & Modules
    Free
    $0
    1 user, 3 data sources & 50 AI credits/mo included
    Analyst
    $89
    per month 1 user, 5 data sources & 150 AI credits/mo included
    Team
    $249
    per month 3 users, 10 data sources & 500 AI credits/mo included
    Agency
    Starting at $99
    per month 4 clients, unlimited users, 20 data sources & 300 AI credits/mo included
    Custom
    Contact us
    More users, More data sources, More AI credits/mo, We optimize it as your needs
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    DataboxGoogle Universal Analytics (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    DataboxGoogle Universal Analytics (discontinued)
    Considered Both Products
    Databox
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    DataboxGoogle Universal Analytics (discontinued)
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Databox and Google Universal Analytics (discontinued)
    Feature
    Databox
    9.3
    8 Ratings
    13% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Pixel Perfect reports10.05 Ratings00 Ratings
    Customizable dashboards8.98 Ratings00 Ratings
    Report Formatting Templates8.98 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Databox and Google Universal Analytics (discontinued)
    Feature
    Databox
    8.6
    8 Ratings
    7% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Drill-down analysis8.06 Ratings00 Ratings
    Formatting capabilities8.98 Ratings00 Ratings
    Integration with R or other statistical packages7.93 Ratings00 Ratings
    Report sharing and collaboration9.48 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Databox and Google Universal Analytics (discontinued)
    Feature
    Databox
    8.3
    8 Ratings
    1% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Publish to Web8.96 Ratings00 Ratings
    Publish to PDF8.97 Ratings00 Ratings
    Report Versioning7.74 Ratings00 Ratings
    Report Delivery Scheduling8.98 Ratings00 Ratings
    Delivery to Remote Servers7.13 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Databox and Google Universal Analytics (discontinued)
    Feature
    Databox
    7.7
    7 Ratings
    4% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.36 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.04 Ratings00 Ratings
    Predictive Analytics7.95 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Databox and Google Universal Analytics (discontinued)
    Feature
    Databox
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    DataboxGoogle Universal Analytics (discontinued)
    Small Businesses
    Cyfe
    Score4 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DataboxGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    8.0
    (8 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (11 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.8
    (3 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    DataboxGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Databox
    I believe Databox can be an asset for any company. We are a small company, but I can see the value for large companies too. Databox is a great fit for departments or organizations that need to put their data into a readable form without needing a ton of reports. Databox allows you to save time and put together a nice report without having to do too much extra work. Once it is set up, it basically runs on its own at the frequency you set. I personally receive a daily report and have it sent to the respective people on the day of our meeting so we can quickly review it.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Databox
    • Create dashboards from a variety of data sources.
    • Set & track goals based on the data and metrics provided.
    • Send alerts and scorecard updates to Slack and email automatically.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Databox
    • Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Databox
    No answers on this topic
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Databox
    Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Databox
    I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Databox
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Databox
    No answers on this topic
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Databox
    Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Databox
    • It has helped us to show our value to clients
    • Easily digestible dashboards make it easy to understand what you're looking at
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots

    Databox Screenshots

    Screenshot of Better-informed actions by you, your team, or agents.Screenshot of Combine your performance data with AI-powered analysis and workflows, so you can analyze, report, and take better-informed action faster.Screenshot of Use MCP connectors to bring trusted Databox data into your AI tools and get answers grounded in your business performance.Screenshot of Create clear dashboards and reports that keep everyone aligned on performance and the metrics that matter.Screenshot of Bring all your data together in one place, with consistent metrics you can confidently use to make decisions.Screenshot of Connect your favorite tools and bring all your data into one place for a complete view of your performance.