Datadog is a monitoring service for IT, Dev and Ops teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into actionable insight.
$18
per month per host
Serpstat
Score 9.8 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.
A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:
🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
Datadog
Serpstat
Editions & Modules
Log Management
$1.27
per month (billed annually) per host
Infrastructure
$15.00
per month (billed annually) per host
Standard
$18
per month per host
Enterprise
$27
per month per host
DevSecOps Pro
$27
per month per host
APM
$31.00
per month (billed annually) per host
DevSecOps Enterprise
$41
per month per host
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Datadog
Serpstat
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
$59 per user
Additional Details
Discount available for annual pricing. Multi-Year/Volume discounts available (500+ hosts/mo).
Each plan includes access to 230 Google databases.
To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
Datadog may be better suited for teams that have a more out-of-the-box infrastructure, on the primary platforms Datadog supports. You may also have better results if you have a bigger team dedicated to devops and/or a bigger budget. We found that trying to adapt it to our use case (small team, .NET on AWS Fargate) wasn't feasible. We continually ran into roadblocks that required us to dig through documentation (and at times, having to figure out some documentation was wrong), go back and forth with support, and in my opinion, waste money on excessive and unintended usages due to opaque pricing models and inaccurate usage reports, as well as broken/non-functional rate sampling controls.
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
The thing which Datadog does really well, one of them are its broad range of services integrations and features which makes it one step observability solution for all. We can monitor all types of our application, infrastructure, hosts, databases etc with Datadog.
Its custom dashboard feature which helps us to visualize the data in a better way . It supports different types of charts through those charts we can create our dashboard more attractive.
Its AI powered alerting capability though that we can easily identify the root cause and also it has a low noise alerting capability which means it correlated the similar type of issues.
Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Alert windows cause lag in notifications (e.g. if the alert window is X errors in 1 hour, we won't get alerted until the end of the 1 hour range)
I would appreciate more supportive examples for how to filter and view metrics in the explorer
I would like a more clear interface for metrics that are missing in a time frame, rather than only showing tags/etc. for metrics that were collected within the currently viewed time frame
As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
There are so many features that it can be hard to figure out where you need to go for your own use case. For example, RUM monitoring us buried in a "Digital Experience" sidebar setting when this is one of our key use cases that I sometimes struggle to find in the application. It appears that ECS + Fargate monitoring was recently released which is great because we had to build a lambda reporting solution for ephemeral task monitoring. But this new feature was never on my radar until I starting clicking around the application.
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
The support team usually gets it right. We did have a rather complicate issue setting up monitoring on a domain controller. However, they are usually responsive and helpful over chat. The downside would be I don’t think they have any phone support. If that is important to you this might not be a good fit.
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Our logs are very important, and Datadog manages them exceptionally well. We frequently use Datadog services for our investigations. Use case: Monitor your apps, infrastructure, APIs, and user experience.
Key features:
Logs, metrics, and APM (Application Performance Monitoring)
Real-time alerting and dashboards
Supports Kubernetes, AWS, GCP, and other integrations
RUM (Real User Monitoring) and Synthetics
✅ Best for backend, server, and distributed systems monitoring.
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
