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DataHero vs. NinjaCat vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DataHero

    Score9 out of 10
    N/ADataHero is a self-service Cloud BI tool, which uses a drag-and-drop interface to import and analyze data. DataHero integrates with Salesforce, HubSpot, Google Analytics, Dropbox, Strip, Excel and others. The company was founded in 2011 and is based in San Francisco.

    $59

    per month

    NinjaCat

    Score8 out of 10
    N/ANinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    DataHeroNinjaCatAgentforce Marketing
    Editions & Modules
    Starter
    $59
    per month
    Premium
    $99
    per month
    Team
    $250
    per month
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    DataHeroNinjaCatAgentforce Marketing
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeNo setup feeRequiredNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    DataHeroNinjaCatAgentforce Marketing
    Considered Multiple Products
    DataHero
    No answer on this topic
    NinjaCat Inc.
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    84%
    Implementation went as expected
    54 Answers
    Features
    DataHeroNinjaCatAgentforce Marketing
    BI Standard Reporting
    Comparison of BI Standard Reporting features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    20% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Customizable dashboards10.01 Ratings00 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    22% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Drill-down analysis10.01 Ratings00 Ratings00 Ratings
    Report sharing and collaboration10.01 Ratings00 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    20% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Publish to Web10.01 Ratings00 Ratings00 Ratings
    Publish to PDF10.01 Ratings00 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    22% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)10.01 Ratings00 Ratings00 Ratings
    Location Analytics / Geographic Visualization10.01 Ratings00 Ratings00 Ratings
    Predictive Analytics10.01 Ratings00 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    16% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Multi-User Support (named login)10.01 Ratings00 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)10.01 Ratings00 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    25% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Responsive Design for Web Access10.01 Ratings00 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    10.0
    1 Ratings
    25% above category average
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    iFrames10.01 Ratings00 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings00 Ratings7.4122 Ratings
    Dynamic content00 Ratings00 Ratings8.2153 Ratings
    Ability to test dynamic content00 Ratings00 Ratings6.3112 Ratings
    Landing pages00 Ratings00 Ratings7.6121 Ratings
    A/B testing00 Ratings00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings00 Ratings7.3132 Ratings
    List management00 Ratings00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings00 Ratings8.1110 Ratings
    Data quality management00 Ratings00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings00 Ratings7.283 Ratings
    Social profile integration00 Ratings00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings00 Ratings8.1118 Ratings
    Standard reports00 Ratings00 Ratings7.3123 Ratings
    Custom reports00 Ratings00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of DataHero and NinjaCat and Salesforce Agentforce Marketing
    Feature
    DataHero
    -
    Ratings
    NinjaCat
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings00 Ratings6.689 Ratings
    Customizability00 Ratings00 Ratings6.8111 Ratings
    Integration with Salesforce.com00 Ratings00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings00 Ratings7.624 Ratings
    Best Alternatives
    DataHeroNinjaCatAgentforce Marketing
    Small Businesses
    Cyfe
    Score4 out of 10
    Agency Analytics
    Score8.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Supermetrics
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    TrackMaven
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    DataHeroNinjaCatAgentforce Marketing
    Likelihood to Recommend
    9.0
    (1 ratings)
    1.0
    (4 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    8.1
    (114 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.7
    (2 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    DataHeroNinjaCatAgentforce Marketing
    Likelihood to Recommend
    DataHero
    DataHero ensures every business user in my organization is up to date on key performance metrics and insights through robust data analytics and a configurable data dashboard.
    Incentivized
    Read full review
    NinjaCat Inc.
    NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    DataHero
    • Collecting data from on-premise and cloud data repositories.
    • Availability of drag and drop chart creation improves data visualization.
    • It makes it effective to share insights with KPI dashboards.
    Incentivized
    Read full review
    NinjaCat Inc.
    • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
    • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
    • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    DataHero
    • Collecting data from on-premise tools like Concur Invoice was overwhelming, but we were able to partner with external service providers.
    Incentivized
    Read full review
    NinjaCat Inc.
    • The tool does struggle with handling data from tools that aren't particularly clean.
    • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
    • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    DataHero
    DataHero has intuitive and easy to use user interface making it easy to navigate features.
    Incentivized
    Read full review
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    DataHero
    I haven't interacted with DataHero support, but they must be knowledgeable and responsive regarding how they have documented the features on this tool.
    Incentivized
    Read full review
    NinjaCat Inc.
    The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    DataHero
    Both DataHero and Excel4apps are great business intelligence tools, but the latter don't offer room for growth due to unavailability of large and global enterprises BI tools.
    Incentivized
    Read full review
    NinjaCat Inc.
    Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    DataHero
    No answers on this topic
    NinjaCat Inc.
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    DataHero
    • Seamless insight sharing across teams in different departments increase productivity.
    • DataHero keep us updated by getting insights across all datasets.
    • No stale data or manual procedures when reporting with DataHer.
    Incentivized
    Read full review
    NinjaCat Inc.
    • Improved perception of business by improving reporting
    • Much quicker optimization for clients
    • Stands out ahead of competitors
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    DataHero Screenshots

    Screenshot of Connect with 40+ common 3rd party servicesScreenshot of Automatic data warehouse, ETL, and classification. Schedule Automated updates.Screenshot of Create charts with drag-and-drop easeScreenshot of Customize with branding, color schemes, etc.Screenshot of Create custom dashboards you can easily share

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.