Dealfront vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealfront
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
Pricing
DealfrontOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
DealfrontOwler
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DealfrontOwler
Considered Both Products
Dealfront
Chose Dealfront
While HubSpot CRM has it's own visitor tracking on an individual level, it is very much determined by if the visitor has submitted their details via a form before you can get this information. With Dealfront we can get this analytics before any action is taken to better improve …
Chose Dealfront
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Chose Dealfront
Its a great combination for effective and powerful sales and marketing. Leadfeeder integrates excellent with Pipedrive.
Chose Dealfront
Among all the competitors, Leadfeeder gives us the most visibility in terms of website traffic and lead score. The most important part of this is the contact identification that is recorded with a connection to the CRM. The account mapping and website traffic connection is the …
Chose Dealfront
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
Chose Dealfront
I used Sharpspring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a …
Owler
Chose Owler
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into …
Chose Owler
Both Owler & Pitchbook are both sales and Business Intelligence application providing latest update and information regards to specifically company and products. Owler provide less details information compared with Pitchbook as the latter provide more insights and details. …
Chose Owler
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an …
Chose Owler
Even though Owler is a great tool but when it comes to pay and use it may not be able to deliver more than its competitors in the market. Owler is used a lot to gather company information but along with other tools as its shortcomings are also known to people. Owler needs to …
Chose Owler
Buzzfile, Manta. Buzzfile, while not perfect, is 10 times more accurate and resourceful.
Chose Owler
Owler is comparable to both Crunchbase and PitchBook when looking to gather information on companies. Owler, however, is superior in areas of providing top competitors and insight into very small companies. I use S&P Capital IQ in tandem with Owler as it augments Owler well and …
Chose Owler
If Owler seems lacking in background info, I have to Google search company information on a general level. Contact info can be obtained through ZoomInfo, but revenue info is not. Owler is the site I go to first.
Chose Owler
Over the last few months and products updates, I've noticed that Owler, Crunchbase, LinkedIn Sales Navigator, and many other platforms are starting to be more and more competitive with each other. I have yet to find a real major differentiation between them. I guess I trust the …
Chose Owler
We opted to use both ZoomInfo and Owler together instead of DiscoverOrg.

The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles.
Chose Owler
Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
Chose Owler
The only service somewhat similar to Owler that I have used is Sales Navigator. I like Owler better because it provides more information about prospective partners. The two tools are different but have some similarities, so I typically use them both. I think the notifications …
Chose Owler
Owler is free and this is its major strength. Other tools I mentioned have much more capabilities and more accurate and powerful data, but as a small business company, we do not need much data at this point. From Owler, we do not get a lot of data, but we get just enough data …
Chose Owler
Both Insightly and DIscoverOrg are not like direct alternatives to Owler. We use Owler as it provides lots of information for free and we have been using it for a while and I do not know any other products that provide the same information, so I do not know real direct Owler …
Chose Owler
For prospecting, I tend to use Owler and Sales Navigator. Sales Navigator is better on an individual basiI'mbut i'm more focused on getting company wide initiatives and bringing that down to the individual level.
Chose Owler

Owler is a free service so its primary direct competitors would be Google Alerts (it has much higher precision and a unified daily alert), and the freemium InsideView which supports three alerts.

I view it as a complement to fully featured subscription sales intelligence …

Features
DealfrontOwler
Lead Management
Comparison of Lead Management features of Product A and Product B
Dealfront
7.7
Ratings
1% above category average
Owler
-
Ratings
Data quality management7.00 Ratings00 Ratings
Automated sales alerts and tasks6.00 Ratings00 Ratings
Lead segmentation and distribution10.00 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Dealfront
9.3
Ratings
22% above category average
Owler
-
Ratings
Integrations with advertising platforms7.00 Ratings00 Ratings
Integrations with CRMs10.00 Ratings00 Ratings
Integrations with data storage tools10.00 Ratings00 Ratings
Integrations with lead automation tools10.00 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Dealfront
8.5
Ratings
3% above category average
Owler
-
Ratings
KPI analytics10.00 Ratings00 Ratings
Drop-off analytics7.00 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Dealfront
10.0
Ratings
18% above category average
Owler
-
Ratings
Conditional logic paths10.00 Ratings00 Ratings
Web embedding10.00 Ratings00 Ratings
Date picker10.00 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Dealfront
-
Ratings
Owler
7.1
Ratings
9% below category average
Advanced search00 Ratings8.70 Ratings
Identification of new leads00 Ratings6.20 Ratings
List quality00 Ratings6.20 Ratings
List upload/download00 Ratings6.00 Ratings
Ideal customer targeting00 Ratings7.00 Ratings
Load time/data access00 Ratings8.70 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Dealfront
-
Ratings
Owler
7.8
Ratings
0% above category average
Contact information00 Ratings7.80 Ratings
Company information00 Ratings7.80 Ratings
Industry information00 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Dealfront
-
Ratings
Owler
6.2
Ratings
18% below category average
Lead qualification process00 Ratings5.30 Ratings
Smart lists and recommendations00 Ratings5.00 Ratings
Salesforce integration00 Ratings5.00 Ratings
Company/business profiles00 Ratings5.30 Ratings
Alerts and reminders00 Ratings7.00 Ratings
Data hygiene00 Ratings7.00 Ratings
Automatic data refresh00 Ratings7.00 Ratings
Tags00 Ratings7.00 Ratings
Filters and segmentation00 Ratings7.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Dealfront
-
Ratings
Owler
7.9
Ratings
6% above category average
Sales email templates00 Ratings7.00 Ratings
Append emails to records00 Ratings8.80 Ratings
Best Alternatives
DealfrontOwler
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DealfrontOwler
Likelihood to Recommend
10.0
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
4.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
DealfrontOwler
Likelihood to Recommend
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Read full review
Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
Read full review
Pros
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Read full review
Cons
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
Read full review
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Read full review
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Usability
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
Read full review
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
Read full review
Reliability and Availability
No answers on this topic
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Read full review
Performance
No answers on this topic
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
No answers on this topic
Problems have been closed quickly and professionally.
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Implementation Rating
No answers on this topic
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Read full review
Alternatives Considered
While HubSpot CRM has it's own visitor tracking on an individual level, it is very much determined by if the visitor has submitted their details via a form before you can get this information. With Dealfront we can get this analytics before any action is taken to better improve our marketing and sales approach rather than needing to wait for a conversion to happen.
Read full review
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
Read full review
Return on Investment
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.