What users are saying about
28 Ratings
2 Ratings
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Score 7.3 out of 100
28 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Definitive Healthcare

Definitive is very well suited when you need overall knowledge of an organization. I would not recommend using this specifically to enrich the database with contact records.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Definitive Healthcare
Owler
7.0
Advanced search
Definitive Healthcare
Owler
6.3
Identification of new leads
Definitive Healthcare
Owler
6.7
List quality
Definitive Healthcare
Owler
6.3
List upload/download
Definitive Healthcare
Owler
7.9
Ideal customer targeting
Definitive Healthcare
Owler
6.8
Load time/data access
Definitive Healthcare
Owler
8.0

Sales Intelligence Data Standards

Definitive Healthcare
Owler
6.0
Contact information
Definitive Healthcare
Owler
4.4
Company information
Definitive Healthcare
Owler
6.0
Industry information
Definitive Healthcare
Owler
7.4

Data Augmentation & Lead Qualification

Definitive Healthcare
Owler
7.5
Lead qualification process
Definitive Healthcare
Owler
6.3
Smart lists and recommendations
Definitive Healthcare
Owler
7.1
Salesforce integration
Definitive Healthcare
Owler
9.3
Company/business profiles
Definitive Healthcare
Owler
6.5
Alerts and reminders
Definitive Healthcare
Owler
9.0
Data hygiene
Definitive Healthcare
Owler
6.7
Automatic data refresh
Definitive Healthcare
Owler
6.6
Tags
Definitive Healthcare
Owler
8.5
Filters and segmentation
Definitive Healthcare
Owler
7.9

Sales Intelligence Email Features

Definitive Healthcare
Owler
8.4
Sales email templates
Definitive Healthcare
Owler
8.4
Append emails to records
Definitive Healthcare
Owler
8.4

Pros

Definitive Healthcare

  • We can link information directly to Salesforce pages. Automatically updates on pages.
  • Gives specifics about organizations such as executives, size, revenue, etc.
Anonymous | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

Definitive Healthcare

  • I have noticed they do not update C suite members often, so when trying to reach out to prospects, the information can be outdated.
Anonymous | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

Definitive Healthcare

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Definitive Healthcare

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.
Anonymous | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

Definitive Healthcare

  • Made it easy for us to define which companies we should be reaching out to.
  • Integration with Salesforce made accounts more efficient.
Anonymous | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Definitive Healthcare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Definitive Healthcare
7.0
Owler
6.9

Likelihood to Renew

Definitive Healthcare
Owler
10.0

Usability

Definitive Healthcare
Owler
10.0

Reliability and Availability

Definitive Healthcare
Owler
7.0

Performance

Definitive Healthcare
Owler
8.0

Support Rating

Definitive Healthcare
Owler
9.0

Implementation Rating

Definitive Healthcare
Owler
8.0

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