Demandbase One vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Microsoft Dynamics 365
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
Demandbase OneMicrosoft Dynamics 365
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneMicrosoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneMicrosoft Dynamics 365
Features
Demandbase OneMicrosoft Dynamics 365
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
23% below category average
Microsoft Dynamics 365
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
34 Ratings
16% below category average
Microsoft Dynamics 365
-
Ratings
Ad campaign creation6.832 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
Microsoft Dynamics 365
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
Microsoft Dynamics 365
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
Microsoft Dynamics 365
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.7
84 Ratings
2% below category average
Customer data management / contact management00 Ratings7.981 Ratings
Workflow management00 Ratings7.980 Ratings
Territory management00 Ratings7.160 Ratings
Opportunity management00 Ratings7.572 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.079 Ratings
Contract management00 Ratings7.961 Ratings
Quote & order management00 Ratings7.458 Ratings
Interaction tracking00 Ratings8.171 Ratings
Channel / partner relationship management00 Ratings7.362 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
8.0
68 Ratings
4% above category average
Case management00 Ratings7.863 Ratings
Call center management00 Ratings7.850 Ratings
Help desk management00 Ratings8.457 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.8
78 Ratings
0% above category average
Lead management00 Ratings7.672 Ratings
Email marketing00 Ratings8.171 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
8.0
76 Ratings
4% above category average
Task management00 Ratings8.171 Ratings
Billing and invoicing management00 Ratings8.054 Ratings
Reporting00 Ratings8.065 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.6
77 Ratings
1% below category average
Forecasting00 Ratings7.667 Ratings
Pipeline visualization00 Ratings7.773 Ratings
Customizable reports00 Ratings7.476 Ratings
Customization
Comparison of Customization features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.7
80 Ratings
0% above category average
Custom fields00 Ratings7.678 Ratings
Custom objects00 Ratings7.572 Ratings
Scripting environment00 Ratings7.956 Ratings
API for custom integration00 Ratings7.861 Ratings
Security
Comparison of Security features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
8.8
75 Ratings
4% above category average
Single sign-on capability00 Ratings8.869 Ratings
Role-based user permissions00 Ratings8.770 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.7
44 Ratings
3% above category average
Social data00 Ratings7.843 Ratings
Social engagement00 Ratings7.643 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
7.2
65 Ratings
4% below category average
Marketing automation00 Ratings7.665 Ratings
Compensation management00 Ratings6.834 Ratings
Platform
Comparison of Platform features of Product A and Product B
Demandbase One
-
Ratings
Microsoft Dynamics 365
6.8
56 Ratings
11% below category average
Mobile access00 Ratings6.856 Ratings
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Demandbase OneMicrosoft Dynamics 365
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User Ratings
Demandbase OneMicrosoft Dynamics 365
Likelihood to Recommend
6.2
(222 ratings)
7.6
(103 ratings)
Likelihood to Renew
5.0
(30 ratings)
8.0
(20 ratings)
Usability
6.6
(91 ratings)
7.5
(33 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
8.0
(11 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
7.5
(2 ratings)
Implementation Rating
10.0
(11 ratings)
9.2
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
3.8
(3 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneMicrosoft Dynamics 365
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Microsoft
Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Microsoft
  • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
  • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
  • Generating invoices to customers and directly sending them to their inbox is easy with this software.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Microsoft
  • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
  • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
  • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Microsoft
The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
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Reliability and Availability
Demandbase
Seems to always work.
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Microsoft
No answers on this topic
Performance
Demandbase
It's pretty fast.
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Microsoft
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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In-Person Training
Demandbase
She was fine, but we only had one session
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Microsoft
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Microsoft
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Microsoft
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
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Contract Terms and Pricing Model
Demandbase
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Professional Services
Demandbase
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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Microsoft
  • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
  • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
  • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of