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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Microsoft Dynamics 365

    Score8 out of 10
    N/AMicrosoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

    $44

    per month

    Pricing
    Demandbase OneMicrosoft Dynamics 365
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneMicrosoft Dynamics 365
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneMicrosoft Dynamics 365
    Considered Both Products
    Demandbase
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    88%
    Would buy again
    23 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    88%
    Happy with the feature set
    23 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    86%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    82%
    Implementation went as expected
    18 Answers
    Features
    Demandbase OneMicrosoft Dynamics 365
    Engagement
    Comparison of Engagement features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Microsoft Dynamics 365
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Microsoft Dynamics 365
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Microsoft Dynamics 365
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Microsoft Dynamics 365
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Microsoft Dynamics 365
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    84 Ratings
    2% below category average
    Customer data management / contact management00 Ratings7.981 Ratings
    Workflow management00 Ratings7.980 Ratings
    Territory management00 Ratings7.160 Ratings
    Opportunity management00 Ratings7.672 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.879 Ratings
    Contract management00 Ratings7.961 Ratings
    Quote & order management00 Ratings7.258 Ratings
    Interaction tracking00 Ratings8.171 Ratings
    Channel / partner relationship management00 Ratings7.362 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    8.0
    68 Ratings
    4% above category average
    Case management00 Ratings7.863 Ratings
    Call center management00 Ratings7.950 Ratings
    Help desk management00 Ratings8.557 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.9
    78 Ratings
    2% above category average
    Lead management00 Ratings7.672 Ratings
    Email marketing00 Ratings8.171 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    8.0
    76 Ratings
    4% above category average
    Task management00 Ratings8.171 Ratings
    Billing and invoicing management00 Ratings8.054 Ratings
    Reporting00 Ratings8.065 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.6
    77 Ratings
    1% below category average
    Forecasting00 Ratings7.667 Ratings
    Pipeline visualization00 Ratings7.873 Ratings
    Customizable reports00 Ratings7.476 Ratings
    Customization
    Comparison of Customization features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    80 Ratings
    1% above category average
    Custom fields00 Ratings7.678 Ratings
    Custom objects00 Ratings7.572 Ratings
    Scripting environment00 Ratings7.956 Ratings
    API for custom integration00 Ratings7.861 Ratings
    Security
    Comparison of Security features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    8.8
    75 Ratings
    5% above category average
    Single sign-on capability00 Ratings8.869 Ratings
    Role-based user permissions00 Ratings8.770 Ratings
    Social CRM
    Comparison of Social CRM features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    44 Ratings
    2% above category average
    Social data00 Ratings7.843 Ratings
    Social engagement00 Ratings7.643 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    7.2
    65 Ratings
    5% below category average
    Marketing automation00 Ratings7.665 Ratings
    Compensation management00 Ratings6.834 Ratings
    Platform
    Comparison of Platform features of Demandbase One and Microsoft Dynamics 365
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics 365
    6.8
    56 Ratings
    11% below category average
    Mobile access00 Ratings6.856 Ratings
    Best Alternatives
    Demandbase OneMicrosoft Dynamics 365
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneMicrosoft Dynamics 365
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.9
    (104 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (20 ratings)
    Usability
    6.6
    (94 ratings)
    7.8
    (34 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.0
    (11 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    7.5
    (2 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.2
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    3.8
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneMicrosoft Dynamics 365
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Microsoft
    Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Microsoft
    • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
    • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
    • Generating invoices to customers and directly sending them to their inbox is easy with this software.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Microsoft
    • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
    • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
    • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Microsoft
    CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Microsoft
    The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Microsoft
    Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Microsoft
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Microsoft
    We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Microsoft
    Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Demandbase
    No answers on this topic
    Microsoft
    On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
    Read full review
    Professional Services
    Demandbase
    No answers on this topic
    Microsoft
    My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Microsoft
    • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
    • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
    • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot