TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klarity

    Score6.3 out of 10
    N/AKlarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A

    Lead Forensics

    Score9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    KlarityLead Forensics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlarityLead Forensics
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KlarityLead Forensics
    Considered Both Products
    DemandScience
    No answer on this topic
    Lead Forensics
    Chose Lead Forensics
    We actually contracted with Klarity and Lead Forensics, as the are combined stronger together. It is all about Martech Stacks and we felt Lead Forensics provided a strong overall of our website, but Klarity brought more depth into companies, along with intent data from the …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    94 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    82 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    97 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    74 Answers
    Features
    KlarityLead Forensics
    Web Analytics
    Comparison of Web Analytics features of Klarity by DemandScience and Lead Forensics
    Feature
    Klarity by DemandScience
    -
    Ratings
    Lead Forensics
    8.6
    89 Ratings
    6% above category average
    Lead Conversion Tracking00 Ratings8.176 Ratings
    Bounce Rate Measurement00 Ratings8.263 Ratings
    Device and Browser Reporting00 Ratings8.572 Ratings
    Pageview Tracking00 Ratings8.982 Ratings
    Event Tracking00 Ratings8.565 Ratings
    Reporting in real-time00 Ratings8.976 Ratings
    Referral Source Tracking00 Ratings8.677 Ratings
    Customizable Dashboards00 Ratings8.981 Ratings
    Best Alternatives
    KlarityLead Forensics
    Small Businesses
    Dealfront
    Score8.3 out of 10
    Matomo Analytics
    Score9.1 out of 10
    Medium-sized Companies
    Dealfront
    Score8.3 out of 10
    Siteimprove
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlarityLead Forensics
    Likelihood to Recommend
    6.4
    (4 ratings)
    9.0
    (112 ratings)
    Usability
    6.4
    (4 ratings)
    8.9
    (94 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    User Testimonials
    KlarityLead Forensics
    Likelihood to Recommend
    DemandScience
    If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
    Incentivized
    Read full review
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    Pros
    DemandScience
    • confirmed connect
    • provides account intent
    • high quality data with confirmed connect
    Incentivized
    Read full review
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    Cons
    DemandScience
    • Quality of data
    • User interface
    • Integration with Salesforce.com
    Incentivized
    Read full review
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Usability
    DemandScience
    Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
    Incentivized
    Read full review
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    Support Rating
    DemandScience
    No answers on this topic
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    Alternatives Considered
    DemandScience
    Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
    Incentivized
    Read full review
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
    Incentivized
    Read full review
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    Klarity Screenshots

    Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.